Ma vie Londres

Evaluation by Stephanie Zantiras

5. How did you attract/address your audience?

I have made the product appealing to the audience by representing likeable protagonists through camera shots and script. I have created a pleasant piece of music for the soundtrack for out sequence. My use of music attracts the audience because it is the same tune that runs throughout the sequence at different levels of volume, but it is an upbeat, cheerful piece of music which is appropriate to the easygoing characters and the school setting in the summer. My titles inform the audience of my product well because the title is the first thing on the screen, followed by the names of the main cast members, the directors, the editors and the music producers. My titles inform the audience of the genre well because the colour is red, which in this context is a bold colour that also represents love. Also, the font is slightly cursive and thin, demonstrating a relaxing, fluid film will follow. I have represented the genre well, as I have conventions of romance, which are the seductive looks from the boys to Monique, the dialogue about how much Chris and Rob fancy Monique, and the kiss action Rob makes towards Monique. I have also included conventions of a comedy, which are funny dialogue e.g. when the boys quarrel over who is better suited for Monique, and funny actions e.g. when Monique walks past the boys and they turn their heads as she passes them. My characters have represented the romance genre through their dialogue: Hello Mademoiselle and the boys actions of running after Monique. My characters have represented the comedy genre through their dialogue and actions in scene 3, where Chris and Rob quarrel humorously over Monique, before chasing her out of the locker room. These factors collectively have attracted the audience because they are funny and appealing. My mise-en-scene has attracted my audience because the setting is appropriate for the genre, the props are appropriate to the characters, the lighting is appropriate to the mood of the film and the music is appropriate to the film genre. These make the product appealing because they satisfy the ideas that the audiences have about what they expect a romantic comedy film to include. Cultivation theory could be applied here, as people have had ideas injected into their minds about stereotypes, and this has had a lasting effect on their judgements.