IDEA CELLULAR PROJECT

REPORT ON MARKET PROJECT AT IDEA CELLULAR

PROJECT NAME: IDEA CELLULAR COMPANY: IDEA

SUPERVISOR NAME:
PERIOD FROM 0-03-2012 TO 15-03-2012 NAME OF STUDENT: DENESH RAM REDDY, DEVI NARASIMHA RAO & VIJAY CHANDRA REDDY COURSE: PGDM 1st Year BATCH: 2011 2013 COLLEGE: NOVA BUSINESS SCHOOL DATE OF SUBMISSION OF REPORT: 11 04 2012

PROJECT INFORMATION

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 10 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market. As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services.