HISTORY

Entered telecom business in 1985 1985-Technical collaboration with Siemens, Taka COM corporation.

1995- opened its first cellular showroom. Won Techies Award for four consecutive years (19972000).

Bharti Airtel is one of India's leading private sector providers of telecommunications services Market Share 33%

Revenues Rs. 117,255 million

Market Capitalisation USD 50 Billion

 Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India, with more than 140 million subscribers as of 2010 Founded July 07, 1995 founder(s) Sunil Bharti Mittal Headquarters New Delhi, India Key people Sunil Mittal (Chairman) & (MD) SANJAY KAPOOR (CEO)

SERVICES
1. Mobile- Prepaid - Postpaid 2.Home Phones Fixed Line - Fixed Wireless Phones 3.Broadband & Internet 4.Blackberry 5.Calling Cards 6.Wireless Internet Data Card - USB Modem

UNIQUE SELLING PREPOSITION

Connectivity, Affordability. Roaming service and Value added service. Broadband and internet services. Pioneer in starting customer centers. E-commerce portal. First to bring Blackberry and iPhone with 3g technology Airtel was the first to introduce easy recharge First to bring M-Commerce to India.

POSITIONING AND REPOSITIONING

TaglinePower to keep in touch. Touch tomorrow. Live Every Moment.

Airtel brand review

There is an amazing consistency in the manner in which AIRTEL has over the two years emerged as the countrys top 2nd service brand in the Most Trusted Brands survey Brand Ambassadors:
Sharukh khan A.R.Rehman Vidya balan Madhavan Sachin( currently droped)

 While many legacy brands appear to be suffering from the wear and tear of time, AIRTEL has clearly leveraged its vast reservoir of experience in the TELECOM business, focusing on attributes like customer centricity, efficient service and quick response that have added to the brands trust