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    Ramanatharshanan Arasanayagam
    9 views1 page
    A Marketing Information System is a set of procedures to collect, analyze and distribute accurate, prompt and appropriate information to different levels of marketing decision-making. It is based on a centralized database of marketing information.

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    A Marketing Information System is a set of procedures to collect, analyze and distribute accurate, prompt and appropriate information to different levels of marketing decision-making. It is based on a centralized database of marketing information.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Notes

    Uploaded by

    Ramanatharshanan Arasanayagam
    A Marketing Information System is a set of procedures to collect, analyze and distribute accurate, prompt and appropriate information to different levels of marketing decision-making. It is based on a centralized database of marketing information.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    A Marketing Information System is a set of procedures to collect, analyze and distribute accurate, prompt and appropriate information to different

    levels of marketing decision makers.

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