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Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections
such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, 're-pin' images to their own
collections and/or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find
interesting"

[3]

via a global platform of inspiration and idea sharing. Pinterest allows its users to share 'pins' on

bothTwitter and Facebook, which allows users to share and interact with a broad community.
Silbermann, of West Des Moines, Iowa,

[4]

[citation needed]

Founded by Ben

the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs

and inventors. It is one of the fastest growing social services in the world.

[5]

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Because of its stupendous growth, some are calling Pinterest the next Facebook or even a Facebook
killer. Frankly, I think if Pinterest maintains the hype and manages to survive long enough, it will simply
live on as yet another social network among the big guys: Facebook and Twitter.

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage themebased image collections such as events, interests, hobbies, and more. Users can browse other pinboards
for inspiration, 're-pin' images to their own collections and/or 'like' photos. Pinterest's mission is to
"connect everyone in the world through the 'things' they find interesting"[3] via a global platform of
inspiration and idea sharing. Pinterest allows its users to share 'pins' on both Twitter and Facebook,
which allows users to share and interact with a broad community.[citation needed] Founded by Ben
Silbermann, of West Des Moines, Iowa,[4] the site is managed by Cold Brew Labs and funded by a small
group of entrepreneurs and inventors. It is one of the fastest growing social services in the world.[5]

http://mashable.com/2012/05/23/jetsetter-pinterest/

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Pinterest snares $US100m investment from Japanese group

From: AFP May 18, 2012 6:34AM
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JAPANESE online giant Rakuten says it is leading a $US100 million investment in Pinterest, a fast-growing
US bulletin-board style social media website.

Rakuten said it was joining with existing investors Andreessen Horowitz, Bessemer Venture Partners,
and FirstMark Capital, and "a number of angel investors".

The deal is reported to value Pinterest at $US1.5 billion.

"The funding will allow Pinterest to continue improving its service and expanding its community
globally," a statement said.

"The investment also marks the start of a strategic partnership between Rakuten and Pinterest to help
expand in Japan and into Rakuten's 17 other global markets."

Pinterest has become the Web's hottest young website, particularly among women, by giving people
virtual bulletin boards that they decorate with pictures showcasing interests in anything from food to
sports, fashion or travel.

It had more than 11 million unique visitors in surveys earlier this year, but some see a potential for the
site to be used for e-commerce. The investment comes amid intense interest in social media with
Facebook's massive public offering this week.

Hiroshi Mikitani, chief executive of Rakuten said: "While some may see e-commerce as a straightforward
vending machine-like experience, we believe it is a living process where both retailers and consumers
can communicate, discover, and curate to make the experience more entertaining."

He added, "We see tremendous synergies between Pinterest's vision and Rakuten's model for ecommerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other
markets around the world."

Ben Silbermann, co-founder and CEO of Pinterest, said the site seeks "to help people discover things
they love, by connecting people through their shared interests. Bringing Rakuten on board gives us an
amazing opportunity to move a step closer to this goal".

Pinterest had 11.7 million visitors as of January, and can use Rakutens subsidiaries to expand in Asia and
Europe, according to the statement.
Rakutens investments over the past 12 months include the purchase of a 75 percent stake in Brazilian ecommerce business Ikeda last year for an undisclosed amount.

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