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SWOT Analysis-Corporate Appraisal
SWOT Analysis-Corporate Appraisal
MBA-Day
Corporate Appraisal
Is the process through which managers analyse the various factors of their organisation to evaluate their relative strengths and weaknesses so as to meet the opportunities and threats of the environment
Is a systematic evaluation of the enterprises strategic advantage factors weighted by the significance of each factor for the company in its environment
Identification of key factors Identification of strategic importance of factors Assessing strengths and weaknesses on key factors Preparing Strategic Advantages Profile Relating strategic advantages to strategy
Marketing Factors:
Competitive competence Product mix Product life cycle Marketing research Channels of distribution
Production/Operations:
Allocation and use of resources Rationalisation of resources Locational pattern Production capacity and its use Cost structure Cost-volume-profit relationship
Operation procedures Raw materials availability Inventory control system Research and development Patent rights
Capital cost Capital structure Financial planning Tax benefits Pattern of shareholding
Corporate image and prestige Organisational climate Top management constitution and philosophy Quality of management personnel Management practices
Synergy
Is the process of putting two elements together to achieve a total greater than the sum of the individual parts This effect can be described as 2+2=5
Synergy effect in the process of strategy formulation refers to the degree of complementarity between present skills and resources and the future skills and resources which would be required for a strategy