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understand this consensual power in this book) involves the manufacturing of consent
.((this phrase is important
: Fairclough - .
)
) (
. (
Fairclough says that our societies involves constant conflict and struggle between _
social groups because power is exercised by specific people over others by consensual
means or ways NOT COERSIVE power. That is they do not force people explicitly to
do the things that serve their material goals, but rather power holders persuade ordinary
people implicitly or indirectly to do things that serve power holders' interests in
society by the function of ideologies. For example to make them think in specific way
that serve their aims. You can find this in elections. Politicians say things in a way that
persuade people to think in a certain way about them , persuade them that they are
.working for the good of public and then they will vote for them
Fairclough
. COERSIVE
.
. .
.
Therefore, Fairlough sees language as the main tool of exercising power in modern
society in which people do things or think of specific way by the use of consensual
.means of language not by force or violence just like in the past
Fairlough
.
Commonsense means that is something becomes taken for granted, or ordinary thing *
.that we do not notice that we are doing because we used to
Commonsense
Language convections means language rules or the grammar and vocabulary that are
.used in specific way to serve a specific point of view
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convections
.