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  • Restaurant Business Development and Corporate Planning - Functional Charts

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    Solipsistic Rian
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    Business development (Marketing process) market penetration market development product development diversification Marketing intelligence brand development and management. Performance monitoring and interpretation Corporate planning strategic management Project studies Investor relations Annual strategic plan industry analysis Best practices studies Feasibility studies Info memos Target setting and monitoring Budget planning and analysis.

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    Business development (Marketing process) market penetration market development product development diversification Marketing intelligence brand development and management. Performance monitoring and interpretation Corporate planning strategic management Project studies Investor relations Annual strategic plan industry analysis Best practices studies Feasibility studies Info memos Target setting and monitoring Budget planning and analysis.

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    9 views2 pages

    Restaurant Business Development and Corporate Planning - Functional Charts

    Uploaded by

    Solipsistic Rian
    Business development (Marketing process) market penetration market development product development diversification Marketing intelligence brand development and management. Performance monitoring and interpretation Corporate planning strategic management Project studies Investor relations Annual strategic plan industry analysis Best practices studies Feasibility studies Info memos Target setting and monitoring Budget planning and analysis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Business development (Marketing process)

    Market penetration

    Market development

    Product development

    Diversification

    Marketing intelligence

    Brand development and management

    Strategic alliances

    Consumer demand analysis

    Positioning and engagement

    Inter-industry partnerships

    Competition and substitute product analysis

    Implementation

    Vertical alliances (backward/ forward)

    Performance monitoring and interpretation

    Corporate planning

    Strategic management

    Project studies

    Investor relations

    CG3

    Annual strategic plan

    Industry analysis

    Best practices studies

    Feasibility studies

    Info memos

    Target setting and monitoring

    Budget planning and analysis

    August PESTE analysis

    Communication materials

    Documentation

    Monitoring development and progress (Evaluation & Control)

    Quarterly review on market trends

    Recommendations on programs, affiliations, etc.

    Mid/Annual review and update

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