Marist College Institute for Public Opinion

Poughkeepsie, NY 12601 Phone 845.575.5050 Fax 845.575.5111 www.maristpoll.marist.edu

NY1-Marist Poll Put Sugary Drink Ban on Ice Ban Goes Too Far, Says Majority
*** Complete Tables for Poll Appended *** EMBARGOED UNTIL 8 P.M. on Monday, June 4, 2012 Contact: Lee M. Miringoff Barbara L. Carvalho Mary E. Azzoli Marist College 845.575.5050

This NY1-Marist Poll Reports: New York City Mayor Michael Bloomberg caused a stir last week when he proposed the ban of sugary drinks larger than 16 ounces in establishments other than grocery and convenience stores. What do New York City residents think about the proposal? 53% of adults in the Big Apple believe its a bad idea while 42% say it is a good one. Six percent are unsure. Unfortunately for Mayor Bloomberg, New Yorkers find the glass to be half empty on his proposal to ban super-size drinks, says Dr. Lee M. Miringoff, Director of The Marist College Institute for Public Opinion. By borough, the proposal is poorly received among residents in Queens and Staten Island and in Brooklyn. 58% of adults in Queens and Staten Island and 55% of those in Brooklyn say the ban is a bad idea. However, 52% of Manhattan residents think the proposal is a good one. In the Bronx, 49% say the plan is a bad idea while 44% think its a good one. Even a majority of New Yorkers who want to lose weight -- 51% -- think the restriction is not a good idea. And, while 42% of New York City adults report the idea is good health policy to fight the problem of obesity, 53% believe Bloombergs plan is an example of government going too far. Five percent are unsure. Many New Yorkers think theres little point to the ban. 52% state the proposal wont help people watch their weight. 45% disagree and say it will, and 3% are unsure.

The proposal made quite a splash. 67% have seen or heard about it including 39% who have heard a great deal about it and 28% who know a good amount. 16% havent heard or seen very much about the plan, and 17% know nothing at all about it. When it comes to New Yorkers own drinking habits, the ban would affect less than one in five adults. Just 17% of residents say they purchase a beverage larger than 16 ounces when they go out to eat, to the movies, or to a sporting event. This includes 6% who report they do so very often and 11% who say they often do. 31% state its rare they make such a purchase, and 52% say they never buy super-size drinks. Not surprisingly, 64% of those who purchase these large drinks think the mayors proposed ban is a bad idea. Bloomberg Approval Rating at 45% 45% of registered voters in New York City believe Mayor Bloomberg is doing either an excellent or good job in office. This includes 9% who say he is doing an excellent one and 36% who report he is doing a good one. 29% rate Bloombergs job performance as fair while 20% think he is performing poorly. Six percent are unsure. When NY1-Marist last asked this question in April, 44% gave the mayor high marks. 33% said he was doing an average job while 22% believed he fell short. Only 1%, at the time, was unsure. By borough: Among voters in the Bronx, 36% approve of Bloombergs job performance. This compares with 33% who thought this way in April. In Brooklyn, 42% praise the mayor while a similar proportion -- 46% -- previously gave Bloomberg a thumbs-up. 48% of registered voters in Queens and Staten Island believe the mayor is doing an excellent or good job in office while 44% had this opinion in April. Looking at Manhattan, 50% approve of Mayor Bloombergs job performance. This compares with 51% who shared this view in NY1-Marists April survey.

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How the Survey was Conducted

Nature of the Sample: NY1-Marist New York City Poll of 500 Adults This survey of 500 New York City adults was conducted June 3rd, 2012. Adults 18 years of age and older residing in New York City were interviewed by telephone. Telephone numbers were selected based upon a list of telephone exchanges from throughout the city. The exchanges were selected to ensure that each borough was represented in proportion to its population. To increase coverage, this landline sample was supplemented by respondents reached through random dialing of cell phone numbers. The two samples were then combined. Results are statistically significant within 4.5 percentage points. There are 404 registered voters. The results for this subset are statistically significant within 5.0 percentage points. The error margin increases for cross-tabulations.

Nature of the Sample: NYC Adults & Registered Voters

Nature of the Sample - NYC Adults & Re giste re d Vote rs NYC Adults Col % NYC Adults NYC Registered Voters Party Registration Democrat Republican Non-enrolled Other NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Income Race Less than $50,000 $50,000 or more White African American Latino Other Age Gender Education Interview T ype Under 45 45 or older Men Women Not college graduate College graduate Landline Cell Phone 100% 81% n/a n/a n/a n/a 16% 30% 21% 33% 50% 50% 39% 22% 27% 12% 51% 49% 47% 53% 62% 38% 83% 17% 100% 62% 12% 25% 0% 16% 31% 22% 31% 48% 52% 42% 22% 25% 11% 46% 54% 45% 55% 61% 39% 84% 16% NYC Registered Voters Col %

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. T otals may not add to 100% due to rounding.

NYC Adults Mayor Bloomberg has proposed a ban on the sale of sugary drinks larger than 16 ounces including energy drinks and iced teas. You would still be able to get refills or buy more than one serving and be able to get diet sodas, fruit juices, dairy drinks, alcoholic beverages, or any drinks sold in a grocery or convenience store. Do you think the proposal to ban sugary drinks is a good idea or a bad idea? Good idea Bad idea Unsure Row % Row % Row % NYC Adults NYC Registered Voters Bloomberg Approval Rating Frequency of Purchasing Sugary Drinks 16 oz or Larger NYC Borough Excellent-Good Fair-Poor Very often-Often Not very often-Not at all Bronx Brooklyn Manhattan Queens and Staten Island Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women 42% 38% 55% 24% 44% 34% 43% 44% 37% 52% 39% 42% 39% 41% 38% 40% 39% 45% 47% 40% 38% 45% 53% 57% 41% 70% 51% 64% 51% 49% 55% 44% 58% 51% 58% 52% 58% 55% 55% 52% 50% 53% 58% 48% 6% 5% 4% 5% 5% 2% 6% 8% 8% 4% 3% 7% 4% 7% 4% 5% 7% 3% 3% 7% 4% 7%

Adults who Want to Lose Weight

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

NYC Adults Which comes closer to your view: The proposed ban is: Good health policy to fight the problem of obesity NYC Adults NYC Registered Voters NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Adults who Want to Lose Weight Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 42% 39% 40% 39% 53% 40% 45% 49% 40% 39% 42% 40% 40% 46% 46% 40% 40% 45%

Government going too far Row % 53% 56% 56% 56% 42% 56% 52% 47% 58% 55% 57% 53% 54% 52% 50% 56% 57% 50%

Unsure Row % 5% 5% 4% 5% 5% 4% 3% 4% 2% 6% 1% 7% 5% 3% 4% 4% 3% 6%

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

NYC Adults Do you think a ban on the sale of sugary drinks larger than 16 ounces will help or not help people watch their weight? Help Not help Unsure NYC Adults NYC Registered Voters NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Adults who Want to Lose Weight Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 45% 42% 42% 41% 55% 45% 44% 50% 41% 41% 38% 48% 45% 45% 49% 43% 51% 40% Row % 52% 55% 55% 56% 41% 54% 54% 48% 58% 54% 61% 51% 52% 53% 50% 53% 47% 56% Row % 3% 2% 3% 3% 4% 2% 2% 2% 1% 4% 2% 1% 3% 2% 1% 4% 2% 4%

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

NYC Adults Have you seen or heard a great deal, a good amount, not very much, or nothing at all about Mayor Bloomberg's proposal to ban sugary drinks? A great deal A good amount Not very much Nothing at all NYC Adults NYC Registered Voters Adults who Want to Lose Weight NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 39% 43% 38% 34% 43% 47% 33% 36% 45% 52% 31% 27% 32% 52% 30% 48% 35% 43% Row % 28% 28% 31% 22% 26% 27% 33% 24% 35% 28% 39% 22% 26% 32% 27% 29% 28% 28% Row % 16% 17% 16% 19% 17% 10% 18% 21% 13% 15% 17% 19% 21% 8% 17% 16% 18% 15% Row % 17% 12% 14% 24% 14% 16% 16% 19% 7% 6% 12% 32% 22% 9% 26% 7% 20% 14%

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

NYC Adults How often do you buy a serving size larger than 16 ounces of a sugary drink when you go out to eat, go to the movies, or a sporting event: very often, often, not very often, or not at all? Very often Often Not very often Not at all NYC Adults NYC Registered Voters NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Adults who Want to Lose Weight Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 6% 6% 16% 5% 2% 5% 8% 10% 3% 4% 7% 7% 7% 4% 7% 5% 8% 5% Row % 11% 8% 10% 14% 4% 12% 12% 9% 11% 5% 13% 22% 13% 7% 18% 5% 14% 8% Row % 31% 32% 38% 34% 24% 31% 31% 38% 29% 24% 37% 35% 35% 25% 36% 29% 34% 29% Row % 52% 54% 36% 48% 69% 52% 49% 43% 57% 67% 44% 36% 44% 64% 39% 61% 44% 59%

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

NYC Registered Voters Would you rate the job Mayor Michael Bloomberg is doing in office as excellent, good, fair, or poor? Excellent NYC Registered Voters NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 9% 5% 6% 19% 7% 6% 13% 14% 2% 3% 6% 13% 8% 11% 7% 11% Good Row % 36% 31% 36% 31% 41% 35% 38% 38% 31% 31% 29% 45% 36% 35% 38% 34% Fair Row % 29% 35% 32% 22% 28% 35% 24% 27% 35% 36% 34% 24% 26% 33% 25% 33% Poor Row % 20% 23% 25% 12% 17% 18% 22% 16% 29% 19% 21% 15% 19% 18% 23% 17% Unsure-Never Heard Row % 6% 6% 1% 15% 6% 6% 3% 5% 3% 11% 9% 3% 11% 2% 7% 6%

NY1-Marist Poll NYC Registered Voters: Interviews conducted June 3rd, 2012, N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.

New York City Registered Voters

Would you rate the job Mayor Michael Bloomberg is doing in office as excellent, good, fair, or poor? Excellent/ Good June 2012 April 2012 September 2011 August 2011 March 2011 February 2011 January 6, 2011 October 20, 2010 September 10, 2010 August 10, 2010 April 13, 2010 October 30, 2009 October 22, 2009 September 21, 2009 July 8, 2009 May 13, 2009 February 20, 2009 November 2008 October 2008 February 2008 July 2007 March 2006 November 4, 2005 November 1, 2005 October 2005 September 2005 August 2005 July 2005 June 10, 2005 June 2, 2005 April 2005 March 2005 December 2004 September 2004 April 2004 March 2002 45% 44% 46% 39% 40% 44% 37% 50% 49% 49% 56% 54% 58% 59% 58% 59% 52% 59% 68% 66% 66% 65% 63% 64% 65% 61% 53% 58% 49% 55% 48% 43% 46% 42% 40% 50%

Excellent 9% 12% 10% 8% 9% 10% 11% 14% 11% 13% 13% 14% 17% 17% 15% 13% 14% 21% 29% 22% 21% 20% 17% 19% 22% 15% 14% 15% 11% 12% 8% 8% 6% 7% 7% 8%

Good 36% 32% 36% 31% 31% 34% 26% 36% 38% 36% 43% 40% 41% 42% 43% 46% 38% 38% 39% 44% 45% 45% 46% 45% 43% 46% 39% 43% 38% 43% 40% 35% 40% 35% 33% 42%

Fair 29% 33% 35% 35% 38% 29% 34% 30% 31% 33% 29% 33% 30% 29% 27% 25% 32% 28% 21% 25% 22% 24% 28% 28% 27% 30% 34% 27% 35% 32% 35% 34% 35% 35% 38% 29%

Poor 20% 22% 18% 23% 21% 26% 26% 15% 18% 16% 13% 12% 11% 11% 13% 14% 15% 11% 11% 6% 8% 10% 9% 7% 7% 8% 12% 12% 15% 12% 16% 21% 18% 21% 19% 6%

Unsure 6% 1% 2% 4% 1% 1% 3% 5% 2% 2% 2% 1% 1% 1% 2% 2% 1% 2% <1% 3% 4% 1% <1% 1% 1% 1% 1% 3% 1% 1% 1% 2% 1% 2% 3% 15%

Marist Poll New York City Registered Voters

NYC Adults Thinking about your age and height, do you think you should: Weight is about Weigh more Weigh less right NYC Adults NYC Registered Voters NYC Borough Bronx Brooklyn Manhattan Queens and Staten Island Income Race Less than $50,000 $50,000 or more White African American Latino Education Age Gender Not college graduate College graduate Under 45 45 or older Men Women Row % 7% 5% 2% 4% 10% 11% 6% 4% 5% 7% 10% 11% 3% 10% 4% 10% 5% Row % 54% 56% 57% 59% 48% 51% 57% 57% 56% 56% 53% 55% 51% 54% 56% 50% 57% Row % 39% 39% 41% 37% 41% 38% 36% 39% 39% 37% 37% 34% 46% 36% 41% 40% 38%

NY1-Marist Poll NYC Adults: Interviews conducted June 3rd, 2012, N=500 MOE +/- 4.5 percentage points. ^NYC Registered Voters: N=404 MOE +/- 5.0 percentage points. Totals may not add to 100% due to rounding.