1.

Nguyn Qunh Anh

10. Th Kiu Vn

2. Nguyn Th Qunh Anh 11. Nguyn Th Nhn

3. Phm Th L Chinh

12. Nguyn Ngc Khnh

4. V Th Duyn

13. Nguyn Th Long Phng

5. Trn Th Qunh Hng

14. Nguyn Th Ngc Sn

6. Phm Vn Hong

15. Ng Quang Lm

7. Nguyn Hoi Linh

16. V Thy Linh

8. Chu Vn Minh

17. L Th Tho

9. V c Lun

 N KINH DOANH
CHUI CA HNG BN N NH
FAST-FOOD

Bon Apptit! (Chc ngon

ming)

NI DUNG N KINH DOANH

I. MC TIU

1. Mc tiu ngn hn
2. Mc tiu trung hn
3. Mc tiu di hn

I. MC TIU
1.Mc tiu ngn hn
Xy dng mt ca hng chuyn bn cc loi
n nhanh nh PapaRoti, Hambugar xc xch,
Nem chua rn, . cng cc loi thc ung khc
nh C2, sa, vi mc ch em n cho khch
hng nhng sn phm ngon b r, gi tr dinh
dng cao, c ch bin bng cng ngh tin
tin v m bo v sinh an ton thc phm.
Vi khon tin u t va, kh nng thu hi vn
v pht trin cao. Xy dng mt ca hng kinh
doanh n nhanh vi nhng sn phm p ng
c nhu cu ca khch hng.

I. MC TIU
2. Mc tiu trung hn
Xy dng v pht trin mt h thng cc

ca hng n nhanh trn ton a bn

H Ni

3. Mc tiu di hn
Pht trin dch v giao hng tn nh cc
khch hng khng c iu kin n ca hng
thng thc cc mn n v xy dng h
thng ca hng n nhanh trn c ba min

II.PHN TCH TH TRNG

1. Th trng tim nng

2. D bo th trng

II.PHN TCH TH TRNG

1. Th trng tim nng :
Bn tng thng thc cc loi n
nhanh v nc
mc ph bin
ung cha?
- 82% s ngi tng n cc
loi n v thc ung nhanh
- 18% s ngi cha bao gi n

cc loi n v thc ung

nhanh
Khch hng tim nng ca d n :
- 52% hc sinh sinh vin

- 48% nhn vin vn phng, cng s.

cha n
18%

n
82%

II.PHN TCH TH TRNG

2. D BO TH TRNG
Th trng c
tim nng ln

Cha c s
cnh tranh
D BO TH
TRNG

Ngun cung di
do

Li ch em li s
rt ln

III. M T D N
1. M t sn phm, dch v
2. M t hnh thc kinh doanh

3. M t a im kinh doanh

III. M T D N
1. M T SN PHM, DCH V

Khch hng c th la chn:

Tng mn n theo thc n hoc cm xut
- Hnh thc hp dn

- Cht lng tuyt vi

Thc n phong ph
m bo em n cho
khch hng s hi lng
tuyt i
Ba n nh

III. M T D N
2.M T HNH THC KINH DOANH

- Hnh thc kinh doanh : Qun n

- Quy m ban u nh, pht trin mng li v sau. S vn

ban u ca nh l ca nh u t
Tng din tch: 25m2

+Din tch bp: 8m2

+Din tch ca hng: 17m2

- Khch hng s cm nhn c khng gian thoi mi, thng thc

cc mn n ngon vi s phc v nhit tnh

- Xu hng pht trin s tr thnh mt chui cc ca hng

III. M T D N
3 . M T A IM KINH DOANH
- Gm 3 ca hng :
Ca hng 1 : nm trn ng H Tng
Mu
Ca hng 2 : nm trn ng Cu Giy
Ca hng 3 : nm trn ng Hong
Quc Vit
- y l khu vc nhiu cng ty, nhiu trng
i hc, ng dn
- Xu hng pht trin th ca H Ni l
m rng ra khu vc ny v ln cn

IV. K HOCH KINH DOANH

1. K hoch t chc-nhn s

2. K hoch ti chnh

3. K hoch Marketing

IV. K HOCH KINH DOANH

1. K hoch t chc-nhn s
-Hnh thc php l: H kinh doanh c th

C cu b my t chc

QUN L

NV
MAKERTING

NV
PHC V

NV
THU NGN

NV
BO V

IV. K HOCH KINH DOANH

Phn cng, b tr nhn s
STT

B phn

S lng
(3 ca
hng)

Nhim v

Qun l

01

- Lp k hoch, nh hng, xy dng chin lc

pht trin ca ca hng
- Qun l, iu phi, gii quyt cng vic hng
ngy
- Theo di thu chi hng ngy

Makerting

02

Thit k tng ,t chc,ln k hoch ri thc hin

k hoch Marketing ca ca hng

Thu ngn

03

Trc tip tnh chi ph v thu tin

Phc v

12

- Phc v khch hng, bng b n, v sinh ca

hng
- Giao hng nu c n t hng

Bo v

03

Trng xe, trng coi ca hng

IV. K HOCH KINH DOANH

1. K hoch t chc-nhn s
+) i tng nhn vin :sinh vin
+) Yu cu: nng ng, phc v khch hng nhit tnh, kh nng x l

tnh hung nhanh, tui 18-30, ngoi hnh a nhn

+) Thi gian lm vic: chia 2 ca t 6h-12h v 12h-18h
Bng tin lng nhn vin (n v : VN)
Qun l (1 ngi)

5,000,000

Phc v (12 ngi)

18,000,000

Makerting (2 ngi)

7,000,000

Thu ngn (3 ngi)

7,500,000

Bo v ( 3ngi)

6,000,000

Tng

43,500,000

IV. K HOCH KINH DOANH

2. K hoch ti chnh
Quy m vn

Khon mc

Gi tr (VND)

Vn u t ban u

153,000,000

Vn hot ng kinh doanh

300,000,000

Vn d phng

100,000,000

Tng

553,000,000

Phng n huy ng: S dng vn nh u t

IV. K HOCH KINH DOANH

2. K hoch ti chnh
Chi ph u t ban u (3 ca hng)
STT
1
2
3
4

6
7
8
9

Khon mc

Giy php ng k kinh doanh

Tin thu mn bi
Trang tr ca hng v bin hiu
Dng c bp: t lnh, l nng,
my bn nc, dao,ko, bt, a, giy
n.
My tnh, in thoi,qut ..
u t bn gh nh
ng phc nhn vin
Chi ph nghin cu v pht trin sp
Chi ph qung co
Tng

Gi tr (VN)
5,000.000
5,000,000
20,000,000
60,000,000

30,000,000

10,000,000
3,000,000
15,000,000
15,000,000
153,000,000

IV. K HOCH KINH DOANH

2. K hoch ti chnh
Chi ph thng xuyn hng thng
Khon mc

STT

Gi tr (VN)

Thu mt bng

30,000,000

Tin lng

43,500,000

Tin in nc, ga, in thoi

10,000,000

Tin thu

15,000,000

Chi ph khc

10,000,000

Tng

100,500,000

IV. K HOCH KINH DOANH

Thng

Chi ph nguyn vt liu

250,000,000

Chi ph nguyn vt
liu hng thng

200,000,000

306,000,000

(n v : VN)

400,000,000

400,000,000

306,000,000

280,000,000

306,500,000

350,000,000

10

400,000,000

11

450,000,000

12

400,000,000

2. K hoch ti chnh

IV. K HOCH KINH DOANH

D tnh doanh thu 1 ngy / 1 ca hng
S
lng/ngy/1
Tn
ca hng
PapaRoti
200
Hambugar
150
xc xch
Nem chua
50
rn
coca
30
C2
30
Sa
30
Sa chua
30
fanta
30
cafe
30
Kem ti
30

Gi nhp
vo/chic

Tng
=> tng 3 ca hng

Tng nhp Gi bn ra

Tng bn

(VN)

(VN)

(VN)

7,000
7,000

1,400,000
1,050,000

15,000
15,000

3,000,000
2,250,000

3,000

150,000

5,000

250,000

4,000
3,500
4,000
3,000
4,000
3,000
5,000

120,000
105,000
120,000
90,000
120,000
90,000
150,000
3,395,000

6,000
6,000
6,000
6,000
6,000
6,000
8,000

180,000
180,000
180,000
180,000
180,000
180,000
240,000
6,820,000

10,200,000

20,500,000

IV. K HOCH KINH DOANH

Thng

Doanh thu

500,000,000

550,000,000

615,000,000

700,000,000

700,500,000

600,000,000

550,000,000

580,000,000

650,500,000

10

720,000,000

11

700,500,000

12

650,000,000

2. K hoch ti chnh
c tnh doanh thu
hng thng

c tnh li nhun hng thng

Chi ph

Ch
tiu
Thng

Doanh thu

Thng xuyn hng

thng

Nguyn vt
liu

Li nhun

500,000,000

100,500,000

250,000,000

142,000,000

550,000,000

100,500,000

200,000,000

140,000,000

615,000,000

100,500,000

306,000,000

180,000,000

700,000,000

100,500,000

400,000,000

190,000,000

700,500,000

100,500,000

400,000,000

190,000,000

600,000,000

100,500,000

306,000,000

180,000,000

550,000,000

100,500,000

280,000,000

160,000,000

580,000,000

100,500,000

306,500,000

165,000,000

650,500,000

100,500,000

350,000,000

190,000,000

10

720,000,000

100,500,000

400,000,000

210,000,000

11

700,500,000

100,500,000

450,000,000

150,000,000

12

650,000,000

100,500,000

400,000,000

142,000,000

IV. K HOCH KINH DOANH

Doanh thu v chi ph nguyn vt liu da trn c s :
- Trong nhng thng u mi thnh lp ca hng,

khch hng cha bit nhiu, v cn c s nghi ngi v

sn phm mi
- Trong qu 2 doanh thu c gim v y l giai on
ma h, sinh vin cc trng c ngh nhiu.
- Ngoi ra cn mt s l do khch nh thi tit, s
cnh tranh,

IV. K HOCH KINH DOANH

3. K hoch Marketing

Plan

Khai
trng
ca hng

Pht trin
khch
hng
MARKETING-MIX

IV. K HOCH KINH DOANH

3. K hoch Marketing
-

Ngy u khai trng: (03 ngy)

+Gim gi: 20% tt c cc sn phm
+Khuyn mi: Tng thm sn phm cho khch
hng
+Tng qu: Tng ko,bnh cho tr em i km,
tng hoa cho K/H

- Qung co:
+Lm t ri, qung co trn Blog, yahoo,
+ng qung co trn cc bo gia nh, chng trnh
truyn hnh nh cm nang gia nh, tp trung vo cc
ch ng ngi ( cc c quan, cng ty, cc trng i
hc
- a ra cc chng trnh khuyn mi, gim gi
- Thu ht khch hng bng nhiu dch v..

IV. K HOCH KINH DOANH

3. K hoch Marketing
Mt khi ca hng xy dng c mi quan

h tt p vi khch hng th xem nh chi ph

thu ht khch hng ban u khng cn
na.
Nu ko lm tt vic duy tr khch hng, nh
hng s khng trnh khi vic b mt mt s
khch hng. V vy gi c khch hng
cng nh thu ht c nhiu khch hn th
cn phi ch ti :

IV. K HOCH KINH DOANH

3. K hoch Marketing

Trang phc,thi v tc phong

phc v ca nhn vin
-

Qung co, tip cn khch hng

- Tm hiu th trng, a ra sn
phm mi

-a ra cc hnh thc khuyn mi, tm

cc ngun khch hng mi

Qua vic phn tch, tm hiu nhu cu ca th trng

hin nay, chng em thy tnh kh thi ca d n rt cao.
Khi d n c i vo trin khai s cung cp cho
ngi tiu dng nhng sn phm giu dinh dng v m
bo an ton thc phm. ng thi d n c th em li cng
vic v thu nhp n nh.

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