Professional Documents
Culture Documents
Limit your document to 10 pages Be concise but brief The purpose here is to support the development of your web solution.
Format
1. 2. 3. 4.
Executive summary, one page recap Product or service Idea: provide backup data or references Business Model: explain and provide rationale Target groups: try to pinpoint as close as possible here, discuss geographical scope
Format
5.
Strategy and Implementation: provide strategy and how you intend to apply it via tactics.
1. 2. 3. 4. 5. Product/Service & Brand Pricing Promotion/Communication Place/Distribution Communities
Format
6. 7.
Revenue generation: Forecasts Estimate the K required if possible. Refer to the e-Marketing plan template for more details if required.