MC LC Trang LI M U..1 I. GI THIUV EBAY.COM...1 1. Lch s hnh thnh, thu tm v m rng..1 2. Cc mt hng v dch v ....3 3. Li nhun v giao dch.......

4 4. Trang ch v cc chi nhnh quc t..4 II. PHN TCH M HNH KINH DOANH CA EBAY.COM.5 1. Mc tiu gi tr.5 2. M hnh doanh thu...6 3. C hi th trng..7 4. Chin lc th trng...8 5. Mi trng cnh tranh:8 6. Li th cnh tranh ca Ebay...10 7. S phat trin cua t chc.....12 8. i ngu quan tri.13 III. CC BC MUA HNG TRN EBAY 1. ng k ti khon trn ebay.com.18 2. Tm kim.23 3. Kim tra hng v ngi bn..24 4. t gi hoc mua ngay.25 5. Tr tin mua hng v phn hi ngi bn..27 V- KT LUN:......28

 ti 2: PHN TCH M HNH KINH DOANH CA EBAY.COM V TRNH BY CC BC MUA HNG TRN EBAY.COM Nh chng ta bit trong m hnh kinh doanh truyn thng, sn phm xut xng t nh sn xut, n c tay ngi tiu dng cn phi i qua rt nhiu cc khu trung gian nh cc Tng i l, i l cp 1, cp 2, , v cui cng l n cc ca hang bn l gn nh chng ta.Khi qua nhng khu trung gian ny, nh sn xut cn phi b ra mt khon tin rt ln chi tr cho vn chuyn, kho hang, in nc, bn bi, nhn cng, .v.v. c tnh chim t 30-40% gi thnh mt sn phm. Ngoi ra, tip cn ngi tiu dung mt cch d dng hn, nh sn xut cn phi c nhng chin lc nh Qung co, tip th, khuyn mi sn phm. Nhng khu ny thng chim khong 40% gi thnh mt sn phm do chi ph cho bo ch, truyn hnh, ngi mu l v cng tn km. Ni tm li mt sn phm khi n tay ngi tiu dung c gi bn l l 100% th gi xut xng ca n ti nh sn xut ch khong t 20-30%. C th ni phng php kinh doanh truyn thng l mt m hnh kinh doanh tt, v tn ti hng ngn nm nay. Tuy nhin, hin nay trn th gii song song tn ti mt m hnh kinh doanh rt hin i , thc s mang li quyn li cho ngi tiu dng, c gi l kinh doanh qua mng, bn hng qua cc website Trong m hnh kinh doanh ny sn phm s c a trc tip n tay ngi tiu dng. y, cng ty s ct b hon ton cc khu trung gian cng nh qung co, tip th v nhiu chi ph khc ,doanh nghip s tit kim c mt khon chi ph khng l.Mt trong s nhng cng ty kinh doanh qua mng thnh cng phi k n l Ebay.com. L cng ty hng u th gii trong lnh vc thng mi in t, Tp on eBay tham gia nhiu lnh vc kinh doanh trn quy m ton cu, ni hng trm triu ngi c th mua, bn hng ha v thanh ton trc tuyn. Vi hn 94 triu khch hng ton cu, eBay l mi trng trao i bun bn hng ha trc tuyn rt ln trn th gii v bt k ai cng c th mua, bn mi loi hng ha. Tc ng ca eBay n lnh vc thng mi in t rt ng k: nm 2010, tng gi tr hng ha c bn trn eBay t 62 t USD v c mi giy li c giao dch tr gi 2000 USD. I - LCH S HNH THNH PHT TRIN CA EBAY.COM 1. Lch s hnh thnh v thu tm m rng: EBay.com c thnh lp vo ngy 3 thng 9 nm 1995 bi Pierre Omidyar, mt chuyn gia lp trnh my tnh. Ban u, eBay ch l mt mc trong mt trang web c nhn ca Omidyar. Tuy nhin ch sau 1 thi gian ngn, anh nhn ra tim nng ln lao ca eBay nn cng Chis Agarpao v Jeff Skoll xy dng n thnh mt thng v nghim tc. Vo nm 1996, eBay chnh thc k hp ng u tin vi mt cng ty chuyn bn v my bay v cc sn phm du lch tn l Electronic Travel Auction. n thng 9 nm 1997, ci tn eBay chnh thc ra i. Thc ra d nh ban u ca Omidyar l ly tn min EchoBay.com, nhng tn ny c mt cng ty khai thc m vng ng k mt nn anh quay sang la chn th 2 l eBay.com.

Ngy nay tr s chnh ca eBay t San Jose, California. Meg Whitman l ch tch eBay v CEO t nm 1998 n 2008. Whitman gn b vi eBay trn 10 nm lin, t Lc eBay c cha n 30 nhn vin v doanh thu hng nm l 41 triu USD. Whitman cho li eBay thnh cng v thu c 2,3 t USD vo ln pht hnh c phiu ra cng chng ln u (IPO) hi thng 9/1998. n nay, gi tr th trng ca eBay l 39 t USD vi khong 15.000 nhn vin.V ngi thay th b hin nay l John Donahoe. C th ni eBay l mt trong nhng cng ty pht trin nhanh nht trong mi thi i. * Thng 5 nm 1999, eBay thu tm dch v chi tr trc tuyn Billpoint, nhng ngng s dng sau khi c c Paypal. * Nm 1999, eBay c c ta nh Butterfield and Butterfield, v bn n vo nm 2002. * Thng 6 nm 2000, eBay thu tm Half.com. * 8 nm 2001, eBay thu tm Mercado Libre, Lokau v iBazar, cc site u gi chu M Latinh. Nm 2001, eBay bt u tham gia u gi cc tc phm ngh thut vi www.icollector.com v www.sothebys.com Do khng thu c li nhun, nm 2003, eBay v sothebys tch ring thnh hai mng hot ng, theo eBay qung b hoat ng u gi truyn thng ca Sothebys trn Live Auction v ng thi y mnh hot ng u gi cc c v m ngh. Bn cnh eBay m rng hot ng ra quc t,. Ngi mua t hn 150 nc tham gia cc hot ng ca eBay. eBay cng cho php cc doanh nghip tham gia u gi cc sn phm cho c m hnh B2B v B2C. eBay xy dng c 60 trung tm u gi ti M, cho php ngi mua c th tm nhng sn phm ti cc vng ln cn, thm ch gp trc tip tin hnh giao dch. Bn cnh , eBay cng c nhng site u gi chuyn ngnh nh t ti eBay Motors. Giao dch c th c thc hin ti mi ni, mi lc. Giao dch thng mi in t khng dy cng c trin khai. Nm 2002, eBay Seller Payment Protection c trin khai m bo thanh ton c thc hin an ton hn. Ngi bn c bo v tt hn v trnh c cc thanh ton bng th v sc gi. Khi thnh cng v c hng chc triu khch hng, eBay bt u m rng hot ng sang lnh vc bn l * Thng 7 nm 2002, eBay thu tm PayPal. * Vo ngy 11 thng 7 nm 2003, eBay thu tm EachNet, cng ty thng mi hng u Trung Quc, tr bng tin mt xp x 150 triu USD. n cui nm 2003, eBay cng xy dng xong mt s site chuyn v mt s ngnh hng nht nh. * Vo ngy 22 thng 6 nm 2004, eBay thu tm Baazee.com, site u gi n vi gi xp x 50 triu USD bng tin mt.

* Vo ngy 16 thng 12 nm 2004, eBay mua rent.com vi 30 triu USD tin mt v 385 triu USD bng c phiu eBay. * Thng 5 nm 2005, eBay thu tm Gumtree. * Thng 6 nm 2005, eBay mua Shopping.com vi gi 635 triu USD. * Thng 8 nm 2005, eBay mua Skype, mt cng ty VoIP, vi gi 2.6 t USD bng tin mt v c phiu. * Thng 10/2008 Ebay mua li hng thanh ton trc tuyn Bill Me Later vi gi khong 1 t USD v khong 390 triu USD tin mt mua li hai trang web ca an Mch: dba.dk v bilbasen.dk.. * u nm 2011 ebay thu tm brands4friends mt cng ty chuyn v gii php mua bn hng thi trang trc tuyn ca c vi gi 200 triu USD.Cng trong thng 12 nm ny ebay va mua li nh cung cp cng ngh thanh ton v lp ha n ca c BillSafe, Ebay ch n thun l mt cu ni an ton v c uy tn a k bn ngi mua n gn nhau hn. V c bn, mi phin u gi hoc giao dch trn eBay u mang v cho Web site ny t nht l 15 xu (ph gii thiu) cng thm mt khon tin nh da trn t l phn trm gi bn sau cng ca sn phm. Tuy nhin, vi s lng thn ch ln n con s hng triu ngi dng, th tng li nhun ca eBay r rng l mt kt bc khng l, gip cho hng ny t bn tay trng pht chc tr thnh mt t ph lun nm trong danh sch nhng doanh nghip giu nht th gii. 2. Cc mt hng v dch v : Hng triu cc dng c, thit b, my tnh, g, v cc mt hng khc c a ln, mua v bn mi ngy. Mt s mt hng rt him v c gi tr, tuy nhin cng c rt nhiu mt hng m chng ta khng th tng tng ni, mt ci rng gi chng hn, cng c hng ngn dn c trn mng tr gi rt si ni. iu chng t eBay l mt ci ch rt ln, ni m ta thy mi ngi c gng bn bt c th g. Cng bng m ni, eBay lm mt cuc cch mng v ch mua bn, tp trung ngi mua v ngi bn trn ton cu li vi nhau, thnh mt ci ch khng l, ni bun bn v u gi khng bao gi kt thc. Thng 6 nm 2004, eBay cm bn v u gi cc mt hng ru v thuc l trn site eBay ca Anh ebay.co.uk.Nhng mt t loi ru c lit vo loi him (c nhiu nm tui) th c th bn vi s lng t, v gi ca n rt t .Cng c nhng cuc tranh ci v vic bun bn cc mt hng b cho l vi phm cc chun mc o c.. Cc vn gy tranh ci bt u xut hin v lan rng trn eBay khi s mt hng c rao bn ngy cng nhiu. Vo cui nm 1999, mt ngi n ng ng tin bn u gi 1 qu thn ca mnh trn eBay mong tm c mt khch hng t th trng nc ngoi do hnh vi ny l bt hp php ti M. Trong mt s u gi khc, thm ch ngi v c thnh ph c em rao bn. Tt nhin a s tin u gi ny ch l tr a vui, tuy nhin, vo nm 2004, eBay pht hin c nhng mu tin nghim tc rao bo cc c gi Vit n i Loan. Thng thng th eBay s loi b ngay nhng cuc u gi vi phm cc nguyn tc s dng dch v ca h. Chnh sch ca h l khng chp nhn nhng giao dch m khng c xc nhn trc. Nhng Ebay cng l mnh t mu m ca nhng tn bn hng gi v lng tm, gy khng t kh khn cho nhng ngi mua khng c kinh nghim v sn phm , cng nh cha nghin cu k
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v cuc u gi . Rt kh khn pht hin v ngn chn bn chng v a s u xut pht t nhng nc c h thng an ninh thng mi in t km pht trin nh Trung Quc, Nigeria, Maroc,...Tuy vy c th ni Ebay l website u gi trc tuyn ln nht trn th gii hin nay.Ging nh hu ht cc cng ty u gi,. C mt vi loi hnh thc u gi trn mng ang hin hu nh: u gi kiu Anh, gi khi im s c t mc thp v sau c nng ln bi cc ngi tham gi u gi tip theo; u gi kiu H Lan, u gi 1 gi,... 3- Li nhun v giao dch: Ngun thu ca eBay n t nhiu pha. u tin l ph ng ti u gi thu ca ngi bn d sn phm c bn c hay khng. Sau , eBay thu ph khi sn phm c giao dch thnh cng, cng thm mt s loi ph ph khc. Thm vo , eBay thu li t h thng tr tin Paypal mi khi c mt thanh ton c thng qua bi dch v ny. Lc mi thnh lp ebay ch mi c cha n 30 nhn vin v doanh thu hng nm l 41 triu USD.n nm 2005 t li nhun l 1t USD,Nm 2006 l 1,1 t USD . Nm 2007 li nhun ca ebay b gim nh k khi hng quyt nh m rng lnh vc kinh doanh sang nhng th trng mi,tip n nm 2009 li nhun ca ebay cng gim mnh song vn t Li nhun sch l 2,4 t USD, doanh thu: 8,7 t USD.Nm 2010 v nm 2011 doanh thu ca ebay tng nhanh Trong qu 4/2011, eBay thu c 1,98 t USD li nhun vi gi tr c phiu t 1,51 USD/c phiu, cao hn nhiu so vi 559 triu USD li nhun vi gi tr c phiu 42 xu/c phiu ca cng k nm 2010. Gim c iu hnh eBay John Donahoe gi nm 2011 l "nh im mua sm".

Chin lc thng mi ca eBay l m rng giao dch quc t trong h thng ca mnh. Hin nay eBay m rng n hu ht cc nc Bc M, Ty u, c v mt s nc chu nh Trung Quc v n . Nhng ni eBay khng xm nhp thnh cng l i Loan, Nht v Hng Kng, do i th Yahoo! cm r t rt lu trc khi eBay tm n. 4- Trang ch v cc chi nhnh quc t : Ngoi trang ch l trang dnh cho Hoa K, eBay cn thnh lp mt s trang web chi nhnh mt s nc nh ebay.com.au c, ebay.be c , ebay.ca Canada..v gn y nh ebay.vn Vit Nam vo thng 6 nm 2007. Hin nay, trong lng thng mi in t hon v, m hnh hot ng v kinh doanh ca eBay c nh gi l mt trong nhng k quan ca mng chia s tp tin ngang hng (C2C), tng t nh Kazaa h thng min ph cho php ngi dng khp ni trn th gii c th chia s phim nhc trc tuyn. Nhn vin ca eBay cng khng phi chn lm tay bn vi chuyn bc xp hng ha, phn phi v thc hin cc dch v hu mi. H nhng ton b nhng cng on ny cho ngi dng u cui. II PHN TCH M HNH KINH DOANH CA EBAY.COM Trong qu trnh pht trin v m hnh kinh doanh c nhiu tc gi a ra cc quan nim ienhj nghia khc nhau v mo hnh knh doanh nh P.Timmers , G.Schneider hay Efraim turban, .
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nhng tm li c th ni m hnh kinh doanh trong thng mi in t l m hnh kinh doanh m cc doanh nghip khai thc v tn dng nhng c trng ring ca internet v web .Trong thng mi in t cc m hnh kinh doanh c th n gin hay phc tp nhng d th no th cng cn nhng yu t cu thnh n v cc nhn t c bn trong m hnh kinh doanh thng mi in t l : 1)Mc tiu gi tr y l im ct yu trong m hnh kinh doanh,mc tiu gi tr c hiu l mt cch thc sn phm hay dch v ca mt doanh nghip p ng c nhu cu cu khch hng.Vi ebay Bn cnh vic mua - bn thng thng, mt im c o khc khin bn hng trn eBay c th kim li cao l thng qua hnh thc u gi. u gi s khin cho sn phm tr nn c gi tr hn. y l cch tip cn ngi mua hiu qu khi ngi bn nhn thy nhu cu v sn phm cao nhng li khng r v gi tr sn phm. Vi mt thng nhn tm trung bnh th u gi l cch xut khu hng ha hiu qu m khng tn nhiu cng sc, tin bc. eBay ang v s c nhng sng kin h tr v trang b cho cng ng ngi s dng eBay c th thc hin trao i thng mi rng khp trn th gii -Thu ht khch hng bng s m bo:Vi eBay cng c nhng chnh sch bo him cho ngi mua v khi ngi mua mua phi sn phm khng ng cht lng, khng ng m t, eBay s ng bng ti khon ca ngi bn. Sau khi gii quyt xong tranh chp th BQT eBay mi m ti khon cho ngi bn bn hng hay ng bng ti khon vnh vin -Gi chn khch hng bng cht lng dch v: Ti Ebay.com th qua mi ln giao dch s c nhng thng tin nh gi tt hay xu cho c ngi mua v ngi bn. V n 90% ngi mua quyt nh la chn ngi bn ti Ebay l da vo thng tin nh gi ny.Khi ngi bn s dng dch v do eBay cung cp, sn phm ca h s nhn c s quan tm v nim tin cao hn t pha ngi mua bi uy tn ca eBay.com c khng nh.Chnh v th ma ebay c mt ti hn 40 th trng rng ln cng vi 80 triu khch hng thng xuyn trao i mua bn. 2)M hnh doanh thu. Ebay s dng m hnh doanh thu ph giao dich l ch yu Trn eBay, ngi ta c th u gi hu nh mi th. eBay thu mt khon ph khi ng tin u gi v tr gi cc giao dch u gi. Ph ng thng tin u gi cng c chia theo cc mc khc nhau, ph cao nht ginh cho cc sn phm u gi c ng ti trn trang ch. Ngun thu ca eBay n t nhiu pha. u tin l ph ng ti u gi thu ca ngi bn d sn phm c bn c hay khng. Sau , eBay thu ph khi sn phm c giao dch thnh cng (t nht 1,25% trn tng gi tr hpng.), cng thm mt s loi ph ph khc. Thm vo , eBay thu li t h thng tr tin Paypal mi khi c mt thanh ton c thng qua bi dch v ny. eBay tip qun PayPal chnh thc vo thng 10-2002 :Ebay mua PayPal nm 2002 vi gi 1,5 t USD, mt hnh ng c coi l cuc "kt hn t nhin" ca hai k quyn lc trong dch v P2P. Hn 60% hot ng kinh doanh ca PayPal l nhng khon thanh ton ca ngi mua hng trong ch u gi Ebay.
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 thc hin cc khon thanh ton ca Ebay, vn l hot ng chnh ca PayPal, hai trang ch lin kt vi s d liu trao i rt t. Nt nhn Pay Now trn trang u gi hng ha s dn ngi mua n mt mu k khai cha cc thng tin v ngi bn v hng ha. Ch trong giai on cui cng, khi cn phi thanh ton, ngi mua mi c chuyn sang trang PayPal, ni Ebay gi km theo cc thng tin chng nhn v ngi bn, m hng v cc miu t khc.Hin nay, hn 70% nhng cuc u gi ca eBay u c mc cho php thanh ton thng qua PayPal. Bn cnh th ebay cng s dng m hnh doanh thu quong co Ebay s dng hnh thc qung co theo ng cnh.H thng qung co ny s qut ni dung trn mt Web site tm kim cc t kho v tr li mt danh sch nhng ng link lin quan ti cc mn hng ang c u gi trn eBay. Chng hn, mt website v th thao c th t ng c cung cp cc ng link qung co v cc dng c th thao hoc nhng s kin th thao ng nh ang c u gi trn eBay. Khi danh sch cc mn hng u gi trn eBay thay i, cc qung co t website khc cng t ng thay i trn website "thnh vin mng qung co" phn nh nhng sn phm hoc dch v mi c cho bn trn eBay. Cc website thnh vin ny s nhn c t l t 35% n 60% mc doanh thu eBay thu c t khch hng u gi, tu thuc theo s lng. eBay coi h thng AdContext nh mt s b sung hn l i th cnh tranh i vi cc dch v qung co trc tuyn ca Yahoo v Google. Nhiu website c th cung cp c qung co ca eBay ln cc dch v qung co khc.Dch v eBay AdContext s gip thc y hot ng u gi bng cch a ra cc qung co theo ni dung trn cc website khc, mt chin lc n theo cc i gia qung co trc tuyn l Google v Yahoo. H thng ca eBay khc vi cc h thng qung co tr tin theo ln click ang hot ng ca Google v cc i th Yahoo v Microsoft ch ng link s ch tr ti cc mc u gi ca eBay, ch khng hot ng nh mt mng qung co trc tuyn dn ti nhiu website eBay cng cho bit ang ln k hoch cung cp ti hng trm ngn ngi u gi eBay nhng on m code n gin h c th t nhng cc ng link qung co mc u gi trn eBay ti cc website khc 3.C hi th trng eBay.com vn hnh mt th trng m bt c ai, bt c ni no cng c th mua hoc bn thc t bt c iu g. Cng ty pht trin mt th trng da trn web, trong mt cng ng ca ngi mua v ngi bn gp nhau trnh duyt, mua v bn cc mt hng khc nhau .Thng qua dch v PayPal ca eBay cho php bt k doanh nghip hay ngi tiu dng vi e-mail gi v nhn thanh ton trc tuyn an ton, thun tin v chi ph hiu qu. Th trng ca Cng ty tn ti nh l mt nn tng kinh doanh trc tuyn cho php mt cng ng ton cu ca ngi mua v ngi bn tng tc v kinh doanh vi nhau. Nn tng ca n l mt dch v trc tuyn hon ton t ng, b tr ti ch, trc quan, d dng s dng v sn sng 24 gi mt ngy, by ngy mt tun, cho php ngi bn danh sch cc mc bn hoc u gi, ngi mua gi thu hoc mua mt hng quan tm v tt c ngi s dng eBay duyt qua cc mc c lit k t bt k ni no trn th gii ti bt k thi im no. Vi khi nim kinh doanh sng to ny, eBay tr thnh trang web kinh doanh cng ng ln nht t ngi sang ngi. Tuy nhin, thch thc nht
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nh vn trnh din vi cng ty trong tng lai gn v xa. Ging nh hu ht cc cng ty, eBay phi i mt vi mi trng bn ngoi rt hn lon, phc tp, v mt kha cnh khc ca mi trng bn ngoi xung quanh eBay l cc i th cnh tranh hin ti v tim nng trong mi trng tng ng ca h. 4. Chin lc th trng Trong khi Amazon b ra hng trm triu la xy dng thng hiu thnh ni bn l ng tin cy - nh sn sng tr tin cho khch khi vic mua bn b trc trc th eBay li m rng ra hng qung co rao vt, thanh ton trc tuyn ri in thoi, Internet. eBay l mt cng ty khng th tn ti m khng c World Wide Web ,v n m rng ng k cch thc m ngi tiu dng v cc cng ty ngh v Web. eBay c thnh cng trong vic to ra mt m hnh kinh doanh mi ti mt thi im khi "dot-com" - cuc cch mng cng c tin hnh. Khng ging nh nhiu cng ty khc ra i vo thi im , eBay sng st v thm ch cn pht trin mnh trong th trng in t mi, v lm nh vy m khng thit lp mt th cht gch. EBay - cng ty internet s dng nh nhn ra mc tiu ca mt th trng hon ho, ni ngi mua v ngi bn c quyn truy cp thng tin hon ho v ngi mua, ngi bn v hng ha khc. Bi v eBay chi ph mt khon ph nh tng i vi gi ca sn phm, v v cng ty khng duy tr hoc qun l bt k hng tn kho ca ring n, n ph thuc vo khi lng ln v chi ph thp duy tr li nhun.eBay cng m rng tm nhn ban u ca n ch n thun cung cp mt din n u gi thnh mt trang web ni m ngi mua c th chn mt gi "mua n ngay by gi" cho nhiu mt hng, v cc mt hng mi c bn trc tip cho ngi tiu dng cng nh cc mt hng s dng. V bn c th mua cc mt hng ch bng mt vi la v cng c th bng hng triu la.Nghin cu ny xem xt cc chin lc tip th ca eBay v xut mt s phng php tip th cng ty nn thc hin thc hin mc tiu chin lc di hn ca mnh. .Chin lc gi ca cng ty vn tng i c nh trong sut lch s ca n, vi mt s nhn mnh vo vic gi chi ph cho ngi mua v ngi bn thp.Vi mt hng nh vn chuyn tri hon ton cho hai bn hon thnh giao dch, eBay m bo rng n nhn c mt t l phn trm nh ca chi ph giao dch, nhng vi hng triu giao dch xy ra mi thng, s tin nh c thm ln.Chin lc phn phi ca cng ty khng thay i - n khng c ca hng gch v va, nhng vn hon ton da trn web.Chin lc qung co ca n m rng trong nhng nm qua bao gm cc qung co truyn hnh, v lin minh vi cc cng ty i din cho mt bc tin quan trng t v tr ban u ca n, nhng chin lc nh vy cng cung cp cc c hi qung co m cng ty khai thc.Cc vn chin lc phn tch ng u trong s cc yu t thnh cng quan trng ca eBay l danh ting ca mnh.Trong thi gian tng i ngn m cng ty c kinh doanh v thnh lp c mt danh ting cung cp mt trang web an ton cho ngi mua v ngi bn. 5 Mi trng cnh tranh: Mi trng cnh tranh ca doanh nghip l kh nng tng tc gia cc i th cnh tranh trong cng mt th trng .L mt trong cc cn c quan trng nh gi tim nng ca th trng, nh hng n vic u t vo cc on th trng c li cho daonh nghip.
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Nh ta bit , Ebay l mt trang web bn l ni ting trn th gii c th, eBay xy dng mt th trng hng ha khng th mua c ni khc, v s dng n nh mt cng c xy dng quan h lu di gia ngi bn v ngi mua.. Cng vi amazon ,c hai u u t rt nhiu vo cng ngh v nhn hiu ring ca mnh duy tr v cng c v th ca mnh nh l nhng a ch thng mi in t hng u. Cuc chin gi c ca ebay v amazone th hin r nht trong chin thut Sniping(tr gi mun). .Ebay.com c gi l sn giao dch C2C : Ni ngi mua v ngi bn trao i, u gi hng ha kim li nhun t vic trao i hng ha ca khch , quan h vi mng li cng ty giao nhn trn ton cu vi rt nhiu cc sn phm dch v khc nhau nh dng c , thit b, my tnh, g, v cc mt hng khc c a ln mua bn mi ngay. Ebay lm mt cuc cch mng v ch mua bn, tp trung ngi mua v ngi bn trn ton cu li vi nhau, thnh mt ci ch khng l, ni bun bn u gi khng bao gi kt thc. Hin nay eBay m rng n hu ht cc nc Bc M, Ty u, c v mt s nc chu nh Trung Quc v n ..Ngoi trang ch l trang dnh cho Hoa K, eBay cn thnh lp mt s trang web chi nhnh kh nhiu nc nh ebay.com.au c, ebay.be c , ebay.ca Canada.V chnh v vy mi quc gia vng min khc nhau trn th gii khi thm nhp v m rng th ebay lun phi xt n cc yu t nh s lng cc i th cnh tranh, phm vi hot ng , gi c ca cc i th nh th no.. + ) i th cnh tranh trc tip: .) i th chnh ca eBay l h thng u gi Marketplace ca Amazon.com, bn cnh cn c cc i th ln nh Bestbuy.com, Frys.com.,. Ging nh hu ht cc cng ty u gi, eBay khng trc tip bn hng ca chnh mnh m ch gip cho cc thnh vin lit k v trng by sn phm ca h, u gi cc sn phm v thanh ton chng. .) Jack Ma iu hnh trang Taobao chuyn u gi hng tiu dng trn mng v l i th ni a ln nht ca Ebay ti Trung Quc.Mc d bt u hot ng 1 nm sau khi Ebay vo TQ nhng Taobao nhanh chng chim 41% th phn u gi trn mng trong khi Ebay chim 53%.Ebay c th pht trin khp mi ni nhng vn c th tht bi ti TQ, Jac Ma cho bit: Ebay c th l con c mp i dng, nhng ti l con c su sng Dng T, nu nh nhau i dng chng ti c th thua nhng nh nhau sng chng ti s thng. To bo s dng chin lc marketing du kch i ph vi sc mnh ca Ebay. Mt s c im so snh gia ebay.com v amazon.com Gi c eBay.com eBay l trang web bn u gi v bn hng. Amazon.com Amazon l trang web bn hng

Lindhorst ni: Trong khi Amazon duy tr Khng ging nh Amazon, eBay mc ph cao hn th danh sch ca h ko di tnh theo mt danh sch ph d l hn v v c bn ph thuc vo s tc ng khon no i chng na, cng nh
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l PayPal c th p dng c. gia ngi bn v ngi mua. Nhng s tin hoa hng ca n cng thp hn nhiu so vi Amazon (8% i vi nhng sn phm di 25 la so vi 15%) Hnh thc bn eBay i chng ha danh sch Amazon ch tp trung vo nhng danh sch u gi. gi c nh Do Amazon l ng ln bn gi c nh nn eBay lun dao ng theo hng bng cch bn u gi gim dn v khuyn khch nhng danh sch gi c nh. Trong dng Sell-Your-Item, eBay cung cp mt h thng my t ng cho php ngi bn thu nhn thu thch hp thm vo gi bn ca h. y l mt li th ln bi v n chc chn rng nhng thu khng c tnh ton s khng n vo li nhun ca ngi bn. Cc cng ty bn trn Amazon ch trng n nhng mt hng tin nghi v thc t (Th m nhiu ngi c th s dng trong cuc sng hng ngy) c xu hng s tt hn trong hnh thc gi c nh. Cc cng ty c trch nghim cho thu kinh doanh ca h vi bt k sn phm no a ra bn trn Amazon. H c th thm chi ph ny vo gi sn phm nhng lm iu ny thc s l qu phc tp

Thu .

Gi trung bnh

eBay, theo bn cht ca n rt c Khch hng ca Amazon c xu hng ch sc cnh tranh v hp dn ngi trng hn n cht lng v tnh trng sn mua tm kim nhng sn phm vi phm hn l v gi c, ci m c th gii thch gi thp nht. ti sao nhng cng ty bn trn Amazon a ra mc gi trung bnh cao hn eBay cho nhng sn phm tng t chp nhn phng thc thanh ton, nhng ngi bn trn Amazon phi s dng phng thc thanh ton Amazon. Amazon lu gi s tin thanh ton vo ti khon ngn hng ca ngi bn mi thng hai ln m khng thm mt khon thu ph no.

Phng Ngi bn hng trn eBay c th thc chp nhn PayPal, v cc loi tin, thanh hoc tin mt. Tuy nhin, h c ton trch nhim cho vic qun l s tin m c ngha l ang u t nhiu hn v thi gian v nhn lc trong

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mi ln giao dch. Chnh sch tr li hng . S m bo t A n Z ca n cho Nhng vi Amazon th c bit li nm ngoi php ngi mua nhn c s tin cuc vi ngi mua. y nu mt sn phm khc bit v cht lng nh miu t trong vng 90 ngy li. Mt khc nhng ngi bn hng trn eBay c min ph m phn vi khch hng qua cch gii quyt tranh lun c l ca ch hng v thng thng l ngi mua khng c yu cu i hon li hng.

Vn Mt s ngi bn hng trn eBay Amazon tp trung vo th tn dng vn chuyn bt u s dng chi ph vn chuyn (Mt khon tin m ngi bn c th tr chuyn tng ln da theo gi sn cho vic vn chuyn), da trn loi sn phm. phm. Hin nay eBay ra quy nh pht nhng cng ty no a ra mc ph vn chuyn cao hn mc trung bnh v loi h ra khi danh sch bn hng trn trang web

+) i th cnh tranh gin tip ca Ebay. Nhng i th cnh tranh gin tip c kh nng a ra mt sn phm, dch v thay th. ng coi thng nhng i th cnh tranh gin tip v trong mt s trng hp, nhng sn phm thay th ny c kh nng thay i ton b cc din ca th trng v li ko ngi tiu dng v pha minh nht l trong thi i internet toan cu v s pht trin mnh m ca thng mi in t cng nh kinh doanh trc tuyn nh hin nay. -Theo Businessweek, Facebook hin l hng dch v Internet th 3 ti M v gi tr, vi khong 41 t USD. Mi c phiu ca Facebook trn th trng th cp hin c gi khong 16 USD. Kt qu c tnh trn gi tr c phiu hin ti ca doanh nghip cho thy, Facebook chnh thc vt qua i th nng k l trang u gi trc tuyn Ebay (39,3 t USD) c nim yt trn sn Nasdaq. Nh vy, trong s cc cng ty web ca M, hin Facebook ch ng sau Amazon vi 74,4 t USD v Google l 192,9 t USD.

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-Yahoo trc cng tng c trang u gi trc tuyn Yahoo! Auctions. Nhng ng ca t nm 2007 , Tuy vy Yahoo vn ang pht trin rt mnh m cung cp rt nhiu ng dng cho ngi dng internet. 6 ) Li th cnh tranh ca Ebay: * Li th quan trng ca ebay l kh nng lin kt ngi mua v ngi bn trn cng mt website, ti y Ebay thu mt khon ph nh cho vic nim yt hng ha v bn hng. * Ebay n lc to cho khch hng s tho mn cao nht, v danh ting ca cng ty gip duy tr v tr dn u ca mnh trong s cc trang web u gi trc tuyn trn th gii vn i theo bc i ca eBay. eBay c cu ni sau: Cha kho dn n thnh cng ca eBay l s tin tng. S tin tng gia ngi mua v ngi bn, nhng ngi to ra cng ng eBay. V s tin tng gia ngi s dng vi eBay, cng ty. eBay da trn cng ng ca mnh kim sot trt t trn trang web. Cng ng ca eBay t mnh kim sot trt t, v ngi s dng thng hnh thnh nn mng theo di (neiboughhood watch) gip kim sot cc hnh ng s dng sai mc ch hoc vi phm quy nh ca trang web. eBay cng n lc trong vic bo m s an ton ring t ca ngi s dng. * Li th ln nht ca eBay l li th v quy m v nh hng lan truyn m n to ra. Nu bn l ngi bn th eBay l a ch c nhiu ngi mua nht, cn nu bn l ngi mua th n l a ch c nhiu thng tin v gi c nht: +) Trung bnh mt ngy c ti hng triu mn hng c nim yt ti eBay. Khch hng n vi eBay mua v bn nhng mt hng nhiu chng loi khc nhau t nhng mn r tin, lt vt nh bp b, chi, a nhc, ci nh dn tng nh cho ti nhng mn hng gi tr ln nh xe hi qua s dng, qun o, sch bo, v in t. Sn phm u gi trn eBay a dng ti mc, danh sch nim yt hng trn trang web rt di, v khi khch hng nhn chut vo tng hng mc trn danh sch th cng s hin ra n v s nhng mn hng tng t trong cng danh mc. Phn ln s tng trng ca eBay l da trn cc hng mc hng mi lin tc xut hin. +)V mt a l, quy m th trng ca eBay tri khp th gii, c th ni, tnh cht quc t ca hot ng kinh doanh trn eBay l khng th ph nhn. Mi ngi t khp ni trn th gii n mua v bn ti eBay. Hin nay, eBay c c s ti c, o, B, Canada, Trung Quc, Php, i Loan, Anh, v Hoa K..vv. * V m hnh kinh doanh :eBay xy dng mt cng ng giao dch gia c nhn ti c nhn (C2C) trn Internet, s dng mng li ton cu world wide web, ngi mua v ngi bn c a li gn nhau ti mt ni m ngi bn c php yt danh mc hng ha mnh cn bn, ngi mua tr gi cho cc mt hng mnh quan tm v tt c nhng ngi s dng eBay u xem xt cc mt hng c nim yt mt cch hon ton t ng. Cc mt hng c sp xp theo hng mc (topic), ni m mi loi hnh u gi c cc hng mc ring ca n. +) Hot ng kinh doanh chnh din ra trn eBay l u gi trc tuyn ngoi ra eBay c c mng li kinh doanh c sp xp v ton cu truyn thng, ni m hot ng kinh doanh c din ra mt cch truyn thng di cc hnh thc nh ch tri v nhiu hnh thc khc, vi cc giao din web ring ca mnh. iu ny to s d dng cho ngi mua khai thc v gip ngi bn nhanh chng nim yt mt hng ho ln bn ch trong vng vi pht ng k.
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Vn l ti sao Ebay li bn u gi? Nhng u im ca m hnh thng mi ny l: -. Khng rng buc thi gian. Vic t gi c th thc hin bt k lc no. Cc sn phm uc lit k trong mt mt vi ngy ngi mua c thi gian tm kim, quyt nh v t gi. -. Khng rng buc a l: Nhng ngi bn hng v nhng ngi u gi c th tham gia u gi t bt k ni no c truy cp Internet. iu ny lm cc cuc u gi thm gn gi v gim chi ph tham d mt cuc u ga. -. Sc mnh ca tng tc x hi: Tng tc x hi m lin quan n qu trnh u gi th ging nh vic nh bc. Nhng ngi u gi ch i trong hi vng l h s thng (eBay gi nhng ngi t gi thnh cng l nhng ngi chin thng). V iu ny to ra mt s phn chia ln cc khch hng tim nng ca eBay. -. S lng ngi u gi ln. Bi v tim nng c gi thp, hng ha v dch v a dng, d dng tham gia v li ch x hi ca qu trnh u gi. -. S lng ngi bn hng ln. Bi v c nhiu ngi tham gia t gi, c th t c gi cao, gim chi ph bn hng, d bun bn. -. Mng li kinh doanh. S lng ln cc ngi tham gia u gi s khuyn khch nhiu ngi bn, ngc li s lng ln cc ngi bn s lm tng s lng ngi u gi. Cng c nhiu hot ng th h thng cng ln mnh, -. u gi l mt hnh thc r rt nht ca s chnh lch gi. V vy, h c gng chuyn mt phn thng d ca khch hng thnh thng d hng ha. u gi trn mng l mt hnh mu hiu qu ca s chnh lch gi. Khch mua hng eBay khng ch mua hng theo hnh thc u gi, ngha l tr gi n khi no ngi bn chp nhn bn, m cn c th mua hng theo hnh thc gi c nh thng qua mt chc nng gi l Buy It Now. Buy It Now l mt s ci tin eBay, hin nay c 45% cc danh sch yt hng c s dng chc nng ny, v n thu ht thm c nhiu khch mua hng hn v gip cho cc cuc u gi kt thc nhanh chng hn so vi trc. Gim c iu hnh ca eBay, Whitman cho bit vic mua hng theo mc gi c nh s tip tc tr thnh mt b phn quan trng trong m hnh kinh doanh ca eBay 7- S phat trin cua t chc: Mt doanh nghip cn c mt c cu t chc m bo c vic thc thi c hiu qu cc k hoch v chin lc kinh doanh ca cng ty mnh.Chnh v vy c cu t chc nht l vi mt tp on ln nh eBay cn phi Hp l v ph hp vi c th kinh doanh trc tuyn ca mnh. Meg Whitman l ch tch eBay v CEO t nm 1998 n 2008. Whitman gn b vi eBay trn 10 nm lin, t Lc eBay c cha n 30 nhn vin v doanh thu hng nm l 41 triu USD. Whitman cho li eBay thnh cng v thu c 2,3 t USD vo ln pht hnh c phiu ra cng chng ln u (IPO) hi thng 9/1998. n nay, gi tr th trng ca eBay l 39 t USD vi khong 15.000 nhn vin.V ngi thay th b hin nay l John Donahoe Hin nay, di ng c mt h thng qun l gi l h thng qun l cp cao di cn cac cp qun l na chnh l nhng ngi s gip ng qun l cng ty ca mnh.

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8- i ngu quan tri : Noi ti s thanh cng cua ebay nh hin nay thi nhn t quan trong nht phai k n o la i ngu quan tri cp cao va cac cp quan ly cua ebay. Pierre Omidyar Sng lp vin website Ebay.com

T khi cn nh, Omidyar rt m cc vt dng in t nho nh. Sau khi tt nghip ph thng, Omidyar theo hc ngnh Khoa hc my tnh i hc Tufts v tt nghip vo nm 1988. Omidyar cho rng yu t quan trng nht quyt nh nn thnh cng l nim am m: "Trong lnh
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vc phn mm, nim am m quan trng hn bt c iu g khc. Ti thc s b thi thc bi ngh to ra nhng phn mm c th em li mt li ch hay to ra mt tc ng tch cc cho con ngi. Bn phi tin tng vo nhng iu mnh ang lm v tht s am m vi iu th mi c th dnh thi gian v cng sc i n thnh cng". Pierre Omidyar lp ra ch u gi trc tuyn eBay v ng cn l ngi u tin tm ra gii php nng cao s an ton ca giao dch trn internet. Omidyar khng ch to lp mt doanh nghip thnh cng vang di, m cn chung tay gp sc thnh lp hng ngn cng ty khc. eBay ca Omidyar l web bn l trc tuyn hng u, li ko ng o ngi s dng bng cch trao quyn kinh doanh ti a cho h. eBay to nn ln sng kinh doanh trc tuyn rm r cha tng thy trong lch s. John Donahoe Ch tch v Gim c iu hnh

John nhn c mt bng C nhn Kinh t t trng i hc Dartmouth v MBA t Stanford Graduate School of Business John gia nhp eBay trong thng 2 nm 2005 l Ch tch b phn th trng ca eBay, chu trch nhim cho tt c cc yu t ca cc doanh nghip thng mi in t ton cu ca eBay. Trong vai tr ny, ng tp trung vo m rng kinh doanh ct li ca eBay, trong chim mt t l ln doanh thu ca cng ty. John cng gim st mt s cc v mua li, bao gm Shopping.com, StubHub v cc trang web Rao vt, chng hn nh Gumtree. John tr thnh Ch tch v Gim c iu hnh ca eBay vo ngy 31 thng 3 nm 2008. Trong vai tr ny, John c trch nhim ton cu cho pht trin mi n v kinh doanh ca cng ty. Trong nm 2010, doanh thu cua ebay at 9,2 t USD v hng trm triu ngi s dng trong hu ht cc quc gia trn th gii. John thc y tp trung mnh vo vic i mi v khch hng trn ton doanh nghip ct li ca eBay Inc, trong bao gm eBay, PayPal, GSI Thng mi v X.commerce . Beth Axelrod Ph Ch tch, ngun nhn lc, eBay Inc.

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Beth nhn c mt C nhn Khoa hc K thut ca trng i hc Pennsylvania Wharton School, v Thc s Qun l t nhn v cng cng ca i hc Yale. EBay Inc ng u ton cu v nhn s, Beth l chu trch nhim cho tt c cc kha cnh ca ngun nhn lc ca cng ty bao gm c hc tp, tuyn dng v pht trin, bi thng, li ch v s tin ha lin tc ca vn ha doanh nghip ca cng ty. Trc khi gia nhp eBay thng 3 nm 2005, Beth l gim c ti nng ti Tp on WPP, mt trong nhng th gii truyn thng hng u nhm dch v, ni c chu trch nhim cho s pht trin, tuyn dng v gi nhn vin cho WPP. Michael Jacobson Ph Ch tch, V Php ch, C vn trng v B trng, eBay InC

Mike gia nhp eBay Inc. Vo thng 8 nm 1998 v chu trch nhim gim st b phn php l ca cng ty, chng trnh qun l ri ro v chnh sch nhm ca n. ng chu trch nhim cho tng tc vi ni dung iu chnh, thc thi php lut, hp ng, tun th SEC, v cc vn php l khc. Trc khi ti eBay, Mike l mt i tc vi Cooley Godward LLP, ni ng c cng nhn nh l mt chuyn gia v php lut chng khon. Trch nhim ca ng bao gm cc giao dch ca cng ty v chng khon, bao gm sp nhp v cc giao dch mua, cho bn cng khai, v ti tr vn lin doanh. Mike nhn c mt bng C nhn Kinh t, Magna Cum hng u vo nm 1975 t Harvard College, ni ng l thnh vin ca Phi Beta Kappa. Sau , ng nhn c bng lut t i hc Stanford vo nm 1981, ni ng Nathan Abbot Scholar v l thnh vin ca Order of the Coif .
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Mark Carges Gim c Cng ngh v Ph Ch tch cao cp, sn phm ton cu

nh du gia nhp i ng lnh o eBay Inc. Trong thng 9 nm 2008, gim st chin lc nn tng ca eBay Inc, cng nh c trch nhim tng th cho cng ngh, pht trin phn mm v cc hot ng trang web cho eBay.com. Trc khi gia nhp eBay Inc, ng tng l Ph Ch tch iu hnh v Gim c b phn tng tc kinh doanh ca BEA Systems, Inc, mt nh cung cp phn mm c s h tng ng dng doanh nghip c mua li bi Oracle trong thng 4 nm 2008. Trong hn mt thp k ti BEA, Mark t chc mt lot cc vai tr lnh o cp cao ca cng ngh, bao gm Gim c Cng ngh. Mark c bng bng C nhn Khoa hc My tnh t i hc California ti Berkeley v 1 bng v Khoa hc My tnh t i hc New York Alan Marks Ph Ch tch, Truyn thng doanh nghip, eBay Inc.

Alan chu trch nhim cho cc chin lc truyn thng cho tt c cc lnh vc ca cng ty, bao gm c kinh doanh v ngi tiu dng ,quan h truyn thng, thng tin lin lc nhn vin, v tr iu hnh v cc vn v qun l danh ting hng u. Alan c hn 20 nm kinh nghim qun l thng tin lin lc cho cc thng hiu ngi tiu dng trn ton cu. Trc khi gia nhp eBay vo thng 4 nm 2008, Alan l gim c quan h ton cu phng tin truyn thng ca cng ty Nike Inc.Trong vai tr , ng dn dt cc quan h

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phng tin truyn thng ca cng ty cho ra mt sn phm ton cu, thng tin lin lc ca chin lc tng trng ca cng ty. Alan nhn c mt bng c nhn bo ch t i hc Bc Carolina ti Chapel Hill v bng thac si t i hc New York. Bob Swan Ph Ch tch, Ti chnh v Gim c ti chnh, eBay Inc.

Bob l chu trch nhim cho tt c cc kha cnh chc nng ti chnh ca eBay Inc. Bao gm c quan ly ti chnh v phn tch, thu, kim ton kho bc, sp nhp v mua li, v quan h nh u t. Trc khi gia nhp eBay vo thng 2 nm 2006, Bob l gim c ti chnh v ph ch tch iu hnh ti Tng cng ty Electronic Data Systems (EDS). Bob nhn c mt bng C nhn Khoa hc qun tr kinh doanh trngThe State University of New York (SUNY) Buffalo. ng cng nhn c bng Thc s Qun tr Kinh doanh SUNY Binghamton. Devin Wenig Ch tch, Ch eBay ton cu

L ch tch ca Ch eBay, Devin Wenig dn dt eBay, Rao vt v StubHub cc doanh nghip trn ton cu. ng mang n mt s kt hp mnh m ca kinh nghim iu hnh ton cu, k nng lnh o v s hiu bit su sc ca cc nn tng cng ngh ton cu eBay.
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Devin gia nhp cng ty vo thng 9 nm 2011 sau hn 18 nm ti Thomson Reuters - t chc truyn thng ton cu, ni ng gi chc CEO ca b phn ln nht ca n. Trong vai tr ny, ng lnh o ton cu v dch v ti chnh v cc doanh nghip phng tin truyn thng, trong cung cp dch v thng tin, phn tch v cng ngh cho cc chuyn gia trong cc dch v ti chnh, phng tin truyn thng, v th trng doanh nghip trn ton cu, cng nh cho cc c nhn thng qua phng tin truyn thng cua ngi tiu dung. Devin nhn c bng c nhn t i hc Cng on v JD t Columbia Trng i hc Lut. IIII- CC BC MUA HNG TRN EBAY Ebay l knh mua bn online ln nht th gii v vic mua hng qua ebay khng cn qu xa l vi nhiu nc pht trin nhng ti Vit Nam th n cn kh mi m. Sau y l hng dn mua hng t eBay.com Bc 1: ng k ti khon trn ebay Thao tc ng k ti khon trn ebay Cch ng k ti khon: Truy cp vo a ch ebay.com, tip theo,bn chn register ri tin hnh in cc thng tin theo yu cu. Lu l thng tin ny cn c in vo bng ting Anh hoc ting Vit khng du v bn s c c hi giao dch vi nhiu i tc, khch hng t nc ngoi nn ngn ng chnh vn l ting Anh.

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- First Name : Tn - Last Name: H. V d: Truc Tran (cho c First ln Last Name) - Street Address: a ch y bao gm: s nh, tn ng. (C th thm khu ph, qun)
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- City: Thnh ph - State/Province/Region: in tn tnh, huyn.

- Postal Code: m s bu chnh. V d TP.HCM l: 70000, H Ni: 10000

- Country or Region: Mc nh phn ny khng bao gm Vit Nam, bn cn chn vo See all countries.. hin th y danh sch cc quc gia m Ebay h tr. - Primary Telephone: S in thoi ca bn, nn km theo m quc gia v m vng. V d: (84) 08.912.3456 - Email Address / re-enter Email address: nhp a ch email v g li ln na. - Your Username ID v Password: in thng tin ng k ti khon. - Create an eBay User ID: t 1 tn ti khon ty . V d: tuoitreonline-ebay - Create password & re-enter password: To mt khu cho ti khon.
- Secret question & Secret answer: y l phn cu hi ring t. Bn nn lu phn ny v n

quyt nh vic khi phc li ti khon, mt khu khi b mt. Chn cc cu hi phn question v t in cu tr li answer. Date of birth: ngy thng nm sinh. Cng vic cn li l nh du chn vo phn quy nh, iu l s dng ca eBay (Terms of use and your privacy). Nu c thi gian, bn vn nn tham kho phn iu l ny bit r hn v cch thc hot ng ca eBay. N s gip ch khi c nhng vic trc trc vi ti khon cng nh vic kinh doanh trn eBay ca bn. K tip, thng tin bn cn in vo l s th tn dng. Lu th tn dng ca bn phi l th tn dng c kh nng thanh ton quc t nh: Visa, Mastercard. Mc d vic ng k l min ph nhng eBay cn nhng thng tin ny xc nh r thng tin ngi dng. Cc loi th tn dng c h tr l: Mastercard, Visa, American Express v Discover. in s serial vo, c s nhn dng (Card Identification Number) v thi hn ht hn. Ring phn Cardholder information, eBay s gi li phn thng tin ng k trc nhng bn nn sa

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li cho chnh xc vi thng tin th tn dng kt thc vic nhn dng ngi dng.

Sau cng, eBay s gi n email ng k ti khon mt lin kt yu cu kch hot ti khon. Bn cn m email ny v tin hnh kch hot bng cch nhn vo lin kt v hon tt vic ng k

Mt ti khon nu dng vi mc ch mua bn lu di, hy gi cn thn. Bn cng cn lu vi nn phishing hay scamming (la o qua mail hoc trang web) i vi ngi dng eBay kh ph bin hin nay. Vic mua bn u gi l iu cha quen thuc vi ngi dng Vit Nam nn iu tip theo l hy c tht nhiu ti liu lin quan n eBay trc khi chnh thc mua hoc bn hng ha. Nh vy bn ng k thnh cng mt ti khon trn ebay.com

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2. Xc thc mt Credit card mua bn cc trang nc ngoi Hin ti Vit Nam, bn nn m mt ti khon Visa Debit hoc Master Debit v gi vo mt t tin nhm kch hot ti khon ca th tn dng. Bn s i ti Acc ca bn eBay v chn Verify Credit card, bn phi cung cp thng tin ca th theo yu cu ca eBay. Vic ny l min ph (bn ko b rt tin t Credit Card). Vic xc thc ny rt nhanh. Lu l, ch sau khi xc thc mt credit card, bn mi c th chn chc nng Hi ngi bn (ask seller a question) hi ngi bn. Ci ny quan trng, s cp sau. 3. M mt ti khon Paypal: M mt ti khon Paypal (Paypal.com) cc k quan trng, v bn s giao dch qua Paypal, cc k an ton khi mua bn online. Sau khi bn ng k Acc Paypal, paypal cng s yu cu bn s dng Credit Card, nn bn phi nhp thng tin. Paypal s rt ca bn khong 1.5USD (nu mnh nh ko nhm), giao dch ny s thng tin n ti khon ca bn Ngn hng sau vi ngy (ty ngn hng), bn c th kim tra ti khon ngn hng online hoc qua ngn hng, ly 4 s u tin ca giao dch (c ghi trong giao dch) v quay li Paypal Acc ca bn Verify (xc thc), sau Paypal s tr li cho bn s tin rt. Bn lu l: Ti khon Paypal ca bn c th gi tin i nhng ko rt tin c. V d, Paypal rt ca bn 1.5USD th sau khi xc thc, Paypal s tr li bn 1.5USD th s tin KHNG c cng vo ti khon ca bn Ngn hng. N s tr khi trong giao dch ca bn. V d bn mua mt mn hng A gi 10USD th s tin bn tr cho item s l 10USD - 1.5USD (paypal tr li) = 8.5USD, ti khon ca bn s b tr 8.5USD 4. Thng ti khon Paypal ca bn vi eBay Acc Trong ti khon ca bn eBay, bn chn kt ni vi Paypal Acc. Sau khi qu trnh ny hon tt l bn sn sng cho vic mua v bn.

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Bc 2: Tm kim Sau khi c Buyer account ri th bn bt u tm kim nhng mt hng m bn cn tm. Tm Theo Loi: Nu bn mun bit eBay cung cp cc mt hng no, hy tm trn trang ch cc loi hnh c ng. Bm vo mc m bn thch hoc chn nt Mua trn thanh iu hng (navigation bar) xem ton b danh sch cc loi hng. Tm theo t kha bng cch g vo Search mc hng cn tm, v d : Books,Internal Hard drives, UsB storage, JVC Digital camera... Cong tu Search Ebay s lit k ht tt c cc mn hng lin quan ang rao bn u gi (Auctions) vi chi tit: Gi tr bn, Gi khi im (Price), hoc ang c u gi cao(higher bid), s ngi ang u gi mn hng (bids), thi gian cn li (time left).

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Bc 3: Kim tra hng v ngi bn - Hy Chc Chn Rng Bn Bit Bn ang Mua Hng G :Khi tm c hng bn thch, bm vo xem chi tit. c ton b m t hng, kim tra: cc chi tit hng (kch c, mu sc, v.v.), cc phng thc thanh ton c chp nhn, cc gi hng v chnh sch tr hng. Nu bn vn cn thc mc, hy lin h trc tip n ngi bn. - Tm Hiu Ngi Bn : Kim tra ting tm ca ngi bn trn eBay bng cc bm vo im Phn hi (s trong ngoc) bn cnh s User ID ngi bn. Bm vo v c nhng g cc ngi bn khc vit v tin cy, cht lng sn phm, v mc phc v ca ngi bn ny.

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Nhng thng tin quan trng bn cn bit l: 1. iu kin ca sn phm: mi, dng, hay hng (nhiu ngi bn hng bn mua v ly linh kin) 2. item location: Ni bn 3. Bn n: Ngi bn s bn sn phm n u, v d c mt s ngi bn ko bn n Vit Nam. Nu bn thy sn phm khng bn n Vit Nam (Asia), bn hy s dng chc nng Hi ngi bn trao i thm. l l do vic thm mt Credit card li quan trng. Nu bn ko hi m mua, sau ko mua c, bn c th mt thi gian. 4. Phng thc thanh ton: Bn kim tra xem ngi bn thch cch thanh ton no, Sec, money order, Paypal hay Credit Card, cch ph bin nht l Paypal. l l do bn nn m mt ti khon Paypal. 5. Hnh thc bn hng Trn eBay c 2 hnh thc bn hng, thng qua Bid (ngha l u gi) v qua Buy it now ngha l mua ngay. Khi ngi bn rao bn mt item, n lun dng u gi. Mt s sn phm c thm ty chn Buy it now bn c th mua ngay, gi s cao hn mt cht hoc c th bng gi u gi khi im. Bn c th cn nhc v chn Buy it now 6. Mua hng: Sau khi mua, sn phm s b xem l ht hn (Expired). Trong trng hp u gi, nu bn l ngi tr gi cao nht cui cng n thi im ht thi gian u gi, item s thuc v bn. Hoc bn chn Buy it now, sn phm s ht hn. Bc tip theo l tr tin hoc lin lc vi ngi bn v tng tin (mt s ngi bn c chnh sch gim gi tin vn chuyn), hoc bn ch ngi bn lin lc vi bn v chuyn tin. Bc 4: t gi hoc mua ngay Hy tri nghim cm gic hi hp khi t gi trong mt cuc bn u gi, hoc nu bn bit th bn mun mua v s tin bn mun thanh ton cng nh bn mun c mn hng nhanh, hy xem cc mt hng c cho Mua ngay. V d cch mua theo kiu u gi: Nu bn chn mua mn hng vi gi khi im u gi (hoc ai u gi) l 0,99 USD , Bn bm chut vo mn hng v c k cc chi tit v mn hng, hy cn thn v i khi y l hng h hng hoc ch l ti liu ch cho bn cch thc mua mn hng rSau khi bn cm thy chc n rng khng b la gt v mn hng hp vi ti tin ca bn th bn bt u bn vo Place Bid (t cc), bn phi nhp vo: Ebay User ID va password, ri sign in, bn n gi tr t cc hin ti (current bid) : 0,99 USD...Hy nhp vo gi tr cc cao nht ca bn (your maximum bid): chng hn 2.00,

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Sau khi click vo "Place bid" - t gi, chng ti c a n mt trang tip theo ni bn c th xem mc gi tham gia v xc nhn n. V y l kt qu sau khi chng ti xc nhn mc gi mnh a ra.

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Nu nh gi 2USD cha c ngi cc bn s nhn c thng bo l bn l ngi cc cao nht (You are current higher bidder). V bn s nhn c mt email xc nhn vic t cc ca bn. Nu nh gi 2USD c ngi cc bn s nhn c thng bo: You have been outbid by another bidder. V bn phi nhp vo gi cc cao hn 2USD. Cho n khi bn nhn c thng bo You are current higher bidder Mua Ngay: Nu bn thy li cho Mua ngay, bn c th mua hng ngay mc gi do ngi bn nu ra m khng cn phi u gi! Ci g quan trng nht trn eBay: l feedback (hay phn hi) ca khch hng. Tt nht hy lun tm nim l lm sao mnh c 100% Positive Feedback l tt nht. V d trong ln mua bn u, ngi bn li feedback cho cc bc l Positive, vy bc l 100% positive (tch cc). Nu ln th 2, ngi bn feedback l Negative (tiu cc), vy bn c 2 ln giao dch, 1 ln tt, mt ln xu, vy % Positive ch cn li l 50%. :brick.T ch ny suy ra, cc bn c mua hng vi ai c Positive feedback cao, cng cao cng tt, tt nht l trn 95%. Cc bn cng phi xem ngi bn no bn nhiu, v nu mt ngi bn ti vi chc sn phm (hoc mua) ti vi chc ngn sn phm th h phi cc k tin cy v c uy tn mi m bo feedback cao nh th. C vi ngi ti 100% Positive mc d h bn ti vi chc ngn sn phm.

Bc 5: Tr tin mua hng v phn hi ngi bn Kim tra sau khi cuc u gi kt thc xem bn c thng khng. Nu bn thng, lin h vi ngi bn hoc kim tra trn trang ca ngi bn bit c phng thc thanh ton c chp nhn, v ni bn phi gi tin n. Ngi bn ch gi hng cho bn khi h nhn tin, v vy hy bo m bn thanh ton nhanh chng. Hng bn v Vit Nam hnh nh di 65USD th ko mt thu (vi iu kin gi hng cho c nhn). Nn khi mua hng cc bn cn nhc thm thu.VD thu nhp khu / thu VAT ca mt s mt

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hng nu ngi mua hng Vit Nam nh: o, qun : 30/10 ; My nh KTS : 15/10 ; My MP3 (Ipod, ...) : 45/10 Khi hng n, hy kim tra cn thn chc chn rng hng ng theo m t v trong tnh trng nguyn vn. Nu bn hi lng vi mn hng, hy li Phn hi cho ngi bn v khuyn khch h lm iu tng t cho bn. Mt khc,t thng 6 nm 2007 eBay.com c thm trang web chi nhnh ti Vit Nam l eBay.vn. c th thc hin mua hng trn eBay.vn, ngi dng buc phi l thnh vin ca chodientu.vn. Vic ng k thnh vin c th thc hin d dng thng qua website chnh thc Ch in T.V cc bn c th tham kho thm s ngi VN mua hng thng qua chi nhnh eBay.vn

IIII-KT LUN : Nu Amazon l siu th sch o ln nht th gii, eBay.com l ch tri o ln nht. Nh sng lp Pierre Omidyar, thay v mt mnh kinh doanh, rao bn a im bun bn cho c dn mng thng qua vic tn dng kh nng sn c ca mng c th lin kt mt cch n gin hng triu ngi mua v ngi bn. H to ra sn giao dch, ni c dn mng c th bn u gi rt nhiu vt dng khc nhau, cng vi thi gian bin n thnh ch tri hot ng quanh nm, hin thu ht trn 90 triu ngi tham gia, trong c khng t thng nhn nh ngh. Qua trung gian eBay h thc hin hot ng thng mi thng xuyn. C ti 15 ngn nhn vin chm sc cc dch v phc v khch hng trong khi bn hng lm giu da vo cc khon thu t ph gii thiu sn phm, tin hoa hng mi gii v dng qung co hng ha. Trong qu 4/2011, eBay thu c 1,98 t USD li nhun vi gi tr c phiu t 1,51 USD/c phiu, cao hn nhiu so vi 559 triu USD li nhun vi gi tr c phiu 42 xu/c phiu ca cng k nm 2010. Ring cc dch v c kt qu kinh doanh c bit ni tri, nh Skype, c phiu t c tr gi 60 xu/c phiu; li nhun tng 35% t 2,5 t USD ln 3,38 t USD. Nh ng Donahoe khng nh Ngy ny chng ti c mt eBay hon ton khc, khng ch l mt tp on hng u v thng mi in t m cn l mt cng ty thng mi ton cu a ng nh hnh xu hng mua sm v thanh ton,.

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Vic mua hng trc tuyn trn eBay.com kh quen thuc vi ngi tiu dng quc t v cng bt u pht trin ti Vit Nam.Cc bn c th tham kho 6 bc mua hng trc tuyn trn eBay.com l : ng k ti khon trn eBay.com ,tm kim, kim tra hng v ngi bn, t gi hoc mua ngay ,tr tin mua hng v phn hi ngi bn .

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