D N

A HNG VIT VO CH TRUYN THNG

K HOCH THC HIN

COPYRIGHT 2012 BSA

GII THIU CHUNG

COPYRIGHT 2012 BSA

T VT

t vn
T nm 2000 tr li y,chng ta chng kin s thay i mnh m trong cu trc ngnh bn l Vit Nam. Knh bn hng hin i xut hin, mang n mt xu hng tiu dng mi cho ngi dn Vit Nam. Theo d on t nm 2010 n nm 2015, mi nm s lng cc im bn hng hin i s tng t 18 25%. S phn b s ngy cng ph kn cc th, tin cng st n cc vng nng thn.

C th khng nh, mi khi mt im bn hng ca knh hin i (c bit l cc siu th) xut hin u th gn nh ngay lp tc to ra p lc cnh tranh v thu ht ngi mua hng i vi cc phng thc bn hng truyn thng (ca hng v ch) thng qua: mi trng mua sm, cnh tranh v gi, s a dng chng loi, khuyn mi, cht lng, dch v<
Qua quan st cho thy mc du mi trng bn l thay i, nhng ch truyn thng vn chim phn ln hn trong tng mc bn l v y vn l knh rt tt cho hng Vit. Tuy nhin cch thc bun bn ca s ng cc tiu thng hu nh khng c nhng s bin chuyn thch nghi vi ph hp vi cch thc kinh doanh mi. T vic qun l ca hng, thit lp v duy tr quan h vi mua hng, la chn danh mc kinh doanh hp l, cht lng hng ha, an ton v sinh thc phm<V hng ha vn cha c tin cy, mc cm hng ch vn gy i ngi cho nh sn xut cng nh ngi tiu dng.

Vic qun l nh nc v h tr ch truyn thng trong bi cnh th trng mi cng cn nhiu im hn ch, c bit l ng dng nhng cch thc qun l mi pht trin kinh doanh ti ch, h tr kin thc cho b con tiu thng

COPYRIGHT 2012 BSA

MC TIU D N

ngha D n a hng Vit vo ch truyn thng l mt chng trnh vn ng tng sc cnh tranh cho thm mt knh phn phi hng Vit, gp sc pht trin lnh mnh, bn vng cho mng li thng mi cc th, thnh ph c nc (bn cnh vic tip tc pht trin th trng nng thn cho hng Vit). Xy dng s tin cy ln nhau gia: nh SX hng Vit- tiu thng bn ch v ngi tiu dng: 3 ng (ng tin - ng tin - ng dng) v 3 tin (nh sn xut tin - tiu thng tin v NTD tin).

To chuyn bin r rt (c KPI o lng c) v s c mt ca hng Vit, hng VN Cht Lng Cao ti ch, v s ng h ca tiu thng v ngi tiu dng vi hng Vit ti ch.
Tng sc mnh cho hng Vit trn th trng ni a thng qua mt knh phn phi, bn l ang chim th phn cao nht m ang yu th dn trong cnh tranh. Gp phn chm lo an sinh x hi cho mt i tng ng o: hng vn tiu thng ang sng vi ch.

Mc tiu

y mnh trng by v bn hng ca DN ti ch Nng cao nhn bit ca NTD v thng hiu v SP ca DN
H tr doanh nghip (cha c hng ti ch) a hng ha mt cch chnh thc vo cc ch, di s bo tr bng uy tn ca chng trnh v c quan qun l nh nc

Hun luyn tiu thng v k nng kin thc kinh doanh ph hp vi iu kin mi
To knh truyn thng thu ht ngi tiu dng quan tm n vic mua hng ti ch thng qua nhng s kin h tr mua bn hng ti ch T vn kinh nghim & cung cp d liu thng tin v cc ch mc tiu cho doanh nghip (nu cn) pht trin knh phn phi ti y.
COPYRIGHT 2012 BSA
4

GI TR MANG LI

Doanh nghip
y mnh trng by v bn hng ca DN ti ch Kch thch v to thi quen cho tiu thng bn v ngi tiu dng mua SP ca cng ty C hi gii thiu sn phm trc tip n Tiu thng/ NBL v ngi tiu dng i ch C hi gii thiu thng tin NPP/ i l n NBL Uy tn thng hiu i vi tiu thng: o Tham gia mt d n m thnh phn ch tr v t chc c thm quyn v uy tn (S Cng thng, Hi DN HVNCLC) o Tham gia cng 1 nhm DN: cng hng v h tr nhau v uy tn, mc nhn bit, cht lng Truyn thng chi ph thp

Tiu thng
c th hng hiu ng ca cc chng trnh kch hot, tng doanh s bn hng C hi hc hi thm kinh nghim bn hng v qun l ca hng hin i/ mi C hi trnh by nhng mong mun, bc xc hoc nhu cu thm kn vi DN sn xut v c quan qun l vic kinh doanh pht trin hn

Ngi tiu dng

c gii thiu sn phm trc tip t DN sn xut c tham gia cc hot ng kch hot, dng th sn phm, tng qu< c gp g ngi ni ting l nhng i s hng Vit V lu di, c ni mua hng tin cy, thun li (vi hng Vit c cht lng, gia phi chng<)

Chnh quyn
Nng cao nhn thc tiu thng trong vic phc v KH, trng by HH, to uy tn cho ch (phong cch, m quan) Nng cao nhn thc tiu thng trong qun l gian hng, sp ch (trt t, m quan, thc trch nhim), t BQL qun l tiu thng tt hn

COPYRIGHT 2012 BSA

GII THIU V D N

Gii thiu v d n
nvchtr

B Cng thng UBND TP.HCM S Cng thng TP.HCM

itctruynthng nvphihp S CT,TTXT.TM phng Tiu thng ti ch, ch ca hng khu ph, a phng

Bo Tui Tr Bo Si Gn Tip th

DN sn xut

nv titr

nvtchc

Doanh nghip ti tr

Hi DN HVNCLC TTNCKD & HTDN BSA

COPYRIGHT 2012 BSA

CC HOT NG CA D N

Hot ng ca d n

2
Cung cp thng tin th trng

6
Truyn thng

3
1
NGY VNG HNG VIT H tr doanh nghip

5
H tr tiu thng

4
Hun luyn kt ni tiu thng
COPYRIGHT 2012 BSA

GII THIU V D N

Gii thiu v d n

Ban c vn

Ban iu hnh

Chuyn gia c vn Nhm chuyn gia th trng cng tc lu nm vi Hi DN HVNCLC v trung tm BSA. Cc chuyn gia l nhng nhn vt tng gi vai tr quan trng trong cng vic kinh doanh, qun l h thng phn phi ca cc cng ty a quc gia v cng ty lin doanh, c bit nhiu kinh nghim qun l knh GT Ban c vn chu trch nhim gim st v t vn cho k hoch thc hin d n vi hiu qu ti u nht, ph hp vi nhu cu DN

iu hnh v thc hin Ban iu hnh gm 6 ngi: o 01 Gim c d n; o 01 Chuyn vin ph trch iu tra v kho st th trng o 01 Account Manager ph trch account doanh nghip; o 01 iu phi vin ph trch account qun l nh nc trong ngnh cng thng (Phng QLTM; Phng Kinh t; Ban Qun l ch<); o 01 iu phi vin ph trch t chc s kin o 01 Chuyn vin truyn thng Ban iu hnh hiu nhu cu DN, trin khai d n theo mc tiu v kt qu mong i c thng nht bi DN v Ban iu hnh Ban iu hnh c trch nhim lm cu ni gia DN v Ban c vn cc k hoch trin khai cho DN u phi c xem xt, nh gi, thm nh tnh kh thi v hiu qu mong mun
COPYRIGHT 2012 BSA

CC HOT NG CA D N

COPYRIGHT 2012 BSA

CC HOT NG CA D N

Hot ng ca d n

2
Cung cp thng tin th trng

6
Truyn thng

3
1
NGY VNG HNG VIT H tr doanh nghip

5
H tr tiu thng

4
Hun luyn kt ni tiu thng
COPYRIGHT 2012 BSA

10

TIU CH NH GI

Timeline nh gi kt qu v ph

Hun luyn kt ni tiu thng

NGY VNG HNG VIT

Survey on spot

Trc s kin

Sau s kin

D n h tr DN DN y mnh
1 s cng c truyn thng kch thch tiu thng trng by v bn SP ca DN D n nh gi s b ph ca DN D n nh gi mc chun b ca DN

trng by DN m bo stock hng chun b cho Ngy Vng hng Vit, m bo hng khng t on

D n o li ph ca DN D n kho st ngi bn l
v chng trnh khuyn mi ca DN y l hng mc nm ngoi gi ht ging, D n s thc hin cho DN no c yu cu vi mc ph hp l

COPYRIGHT 2012 BSA

11

TIU CH NH GI

Tiu ch nh gi

Trc s kin Kho st ngi tiu dng

Ngy Vng hng Vit

Sau s kin

Awareness Promotion Hiu ng Ngy Vng

Kho st ngi bn l

bao ph (coverage) Trng by/ hin din (display) Chng trnh promotion Hiu ng Ngy Vng
nh gi ca chuyn gia ring cho tng DN, ton din v:

(s b v gi trc cho DN)

(theo nhu cu)

Ni dung promotion Hnh thc promotion Truyn thng

COPYRIGHT 2012 BSA

12

NGY VNG HNG VIT

NGY VNG HNG VIT

L ngy s din ra chng trnh ca chui hot ng a hng Vit vo ch ti mi ch Thi lng t chc: 2 k/ thng, mi k ko di 2 bui sng v thc hin cng lc ti 2 ch Thi gian t chc: d kin 2 bui sng (6h 10h) hoc 2 ngy (6h 10h v 15h 18h) ty theo c tnh ch Mc tiu: khuyn khch ngi mua hng (ngi tiu dng) nhn bit, tm hiu v mua sn phm ca cc doanh nghip tham gia thng qua nhng chng trnh mua hng hp dn (+ truyn thng hiu qu trc ) Cch thc thc hin: l mt chui cc s kin/ hot ng tc ng trc tip ti tiu thng v NTD. Chia thnh 3 giai on v 3 khu vc tip cn, qung b cho ngi tiu dng v tiu thng:

COPYRIGHT 2012 BSA

13

NGY VNG HNG VIT

NGY VNG HNG VIT

Giai on 1: Chun b Truyn thng trc v s kin cho ngi i ch v cc h gia nh cn ch trong bn knh 0.5 1km bng cm nang/ t gp gii thiu cc DN ht ging, c phn bc thm trng thng thu ht NTD Chng trnh bn hng: DN y mnh trng by hng ha ph hng trn cc quy k. Chng trnh khuyn mi cho tiu thng D n thu thp DS tiu thng + la chn nhng tiu thng uy tn tham gia cc hot ng ca Ngy Vng Kt hp vi Hun luyn tiu thng kt ni DN, c bit l DN cha phn phi hng vo ch

2
Giai on 2: Thc hin Dn dng v t chc BTC phi hp i s hng Vit thc hin hot no kch hot cho thng hiu v sn phm cc DN ht ging

3
Giai on 3: Ko di hiu ng DN tn dng hiu ng chng trnh tip tc y mnh bn hng vo ch

COPYRIGHT 2012 BSA

14

NGY VNG HNG VIT

NGY VNG HNG VIT

Khu vc 3: Truyn thng ph ca truyn thng sc lan ta ca chng trnh Ngy Vng n ngi tiu dng v tiu thng Thu ht NTD t cc im tp trung (1) bi gi xe (2) cng/ ca ra vo (3) trung tm ch (cu thang, tr ng h<) Khu vc 2: Hot ng hot no kch hot to mt khng kh si ng trong ch (kt hp loa pht thanh) i ch cng i s hng Vit Gi hng may mn Mr. Hng Vit thm ca hng Khu vc 1: Su khu Khu vc trng by gii thiu sn phm Tm im v ni lan ta ca tt c cc hot ng hot no Qung b, tip th hng Vit trc tip cho ngi tiu dng Gii thiu sn phm (mi), tnh nng (mi) ca hng Vit m NTD (c th) cha bit Giao lu cng i s hng Vit Cc tr chi nh ti sn khu dnh cho NTD Tng qu (gi i ch thn thin mi trng) c qung co v chng trnh trn cho tt c ngi mua hng ti ch.
COPYRIGHT 2012 BSA
15

H TR NGI TIU DNG

NGY VNG HNG VIT

(cc hot ng kch hot)
I CH CNG I S HNG VIT
Cch thc thc hin: o Thng tin n cng chng: Tt c shopper trong Ngy vng hng Vit u s c c hi c gp cc ngh s ni ting ti ch vi nhng hot ng rt th v o Nhng shopper may mn (bc thm t nhng ngi ng k): s c c hi c i mua sm cng vi 1 2 ngh s ni ting trong sut bui ch, c ngh s ch thn mua hng dm khi n cc quy hng c cc sn phm thuc nhm Hng Vit Nam cht lng cao trong danh sch tham d o Cc n hng ngh s ny s c BTC chit khu 10% gi tr ha n v mt phn qu ca cc DN ti tr cho chng trnh

1.1
COPYRIGHT 2012 BSA
16

H TR NGI TIU DNG

NGY VNG HNG VIT

(cc hot ng kch hot)
GI HNG MAY MN
Cch thc thc hin: o Chn 3 5 sn phm thuc danh sch cc doanh nghip c tham gia chng trnh o Ban t chc s thng bo: tt c nhng ngi i ch ch cn mua t nht 3 5 sn phm bt k th s nhn c mt phiu rt thm may mn ti booth ca ban t chc o Ngi i ch s c nhn mn qu tng ng da trn kt qu quay s ca h (sau khi tr li 1 cu hi vui lin quan sn phm DN ht ging)

1.2
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17

H TR NGI TIU DNG

NGY VNG HNG VIT

(cc hot ng kch hot)
I S HNG VIT THM QUY HNG
Cch thc thc hin: o u tin chn tiu thng bn nhiu hng ca DN trong 1 tun trc s kin o u tin chn tiu thng trng by nhiu hng ca DN trong 1 tun trc s kin o i s hng Vit n thm 3 quy hng trong ch thm hi, tr chuyn, tm s chuyn i chuyn ngh. o SHV trao tng qu l sn phm ca cc DN ht ging. i din DN v BTC i cng vi SHV o SHV trao tng 1 vt k nim chng (khung hnh k nim???) tiu thng trng ti quy

1.3
COPYRIGHT 2012 BSA
18

H TR NGI TIU DNG

KCH HOT TI CH - H TR NGI TIU DNG VN NGH - TR CHI TI SN KHU

Cch thc thc hin: o o o o Giao lu gia SHV v ngi tiu dng v tiu thng Cc tr chi nh ti sn khu dnh cho NTD v tiu thng Cc phn qu l sn phm ca DN Sn khu dn dng n gin, linh ng

1.4
COPYRIGHT 2012 BSA
19

CUNG CP THNG TIN TH TRNG

THNG TIN TH TRNG - TNG HP V CUNG CP CHO DOANH NGHIP Kho st cc ch trung tm, ch ln (m DN c nhu cu y mnh hng vo) v chn dng ngi tiu dng i ch v tnh hnh bn hng Vit ti ch Nm bt tnh hnh bun bn ca DN ti ch, c s DN iu chnh chnh sch bn hng v mc quan tm n tiu thng/ NBL Bn tin thng v qu cp nht hot ng ca d n Bo co cc hng mc thc hin cho DN trong thng/ qu

COPYRIGHT 2012 BSA

20

H TR DOANH NGHIP

H TR DOANH NGHIP
Hnh thc: Hi tho, ta m gia doanh nghip vi chuyn gia, vi cc DN ln Mc tiu t chc o Chia s kinh nghim a hng Vit vo ch theo ch , chuyn o Tip xc v pht trin quan h kinh doanh gia nhng DN c th chia s knh phn phi, phn phi theo chui gi tr o Tip thu kinh nghim t cc chuyn gia quc t o Thu thp v t cc nguyn vng, xut ca DN sn xut ti cc c quan hoch nh chnh sch v qun l nh nc. o Esp: t vn ring cho DN c nhu cu ti cu trc/ iu chnh li knh GT

COPYRIGHT 2012 BSA

21

H TR TIU THNG/ NGI BN L

HUN LUYN KT NI TIU THNG

Mc ch: o C hi gii thiu sn phm DN trc tip ti tiu thng. To knh giao tip kt ni trc tip gia DN sn xut v ngi bn l, h tr DN hiu r nhu cu ca NTD v NBL a phng, to ng dn DN d dng hn trong nhng ln tip cn sau o H tr ngi bn l nhn thc v tr, vai tr ca mnh trong mng li phn phi v trong hot ng kinh doanh ca DN sn xut o H tr ngi bn l ti a phng tip cn vi phng php bn hng v qun l ca hng/ sp ch 1 cch hin i, hiu qu v khoa hc. Nng cao nng lc kinh doanh ca ngi bn l ti a phng o Nng cao nhn thc v hnh vi ca s ng tiu thng- ng lc thc y tin trnh thay i hnh thc v cung cch kinh doanh- ch truyn thng Cch thc thc hin: o Chuyn gia: c kinh nghim hun luyn v tng hot ng thc t v sale h thng phn phi truyn thng. o Phng php hun luyn: p dng phng php trc quan sinh ng, chia s kinh nghim v trao i trc tip gia chuyn gia vi ngi bn l ngay ti ch, c s dng hnh nh v phim minh ho. Mc ch cui cng l to gn kt cht ch gia nh SX v tiu thng tiu thng nhn bn hng Vit c thng hiu o c bit, s kho st ch trc thi im t chc hun luyn nm tnh hnh bun bn ca DN ti ch v bo co kt qu kho st cho DN lm c s cho DN thay i chnh sch bn hng, chm sc NBL<

COPYRIGHT 2012 BSA

22

H TR TIU THNG/ NGI BN L

HUN LUYN KT NI TIU THNG

COPYRIGHT 2012 BSA

23

H TR TIU THNG/ NGI BN L

H TR TIU THNG/ NGI BN L

Hnh thc: o Chng trnh cho vay tn dng o Chng trnh Trng by hng ha ti sp ch o Mt s tng: Cuc thi Ca hng p; Cuc thi Tiu thng vit Mc tiu t chc o m bo visibility cho hng Vit, to s tng tc vi ngi mua hng tt hn. o To cho tiu thng thi quen trng by v bn sn phm ca DN o Tip sc cho cng vic kinh doanh bun bn ca tiu thng trong tnh hnh kinh t kh khn, gi c hng ha nhiu bin ng o C hi cho tiu thng c chia s kinh nghim bn hng v qun l ca hng hin i/ mi o C hi trnh by nhng mong mun, bc xc hoc nhu cu thm kn vi DN sn xut v c quan qun l vic kinh doanh pht trin hn Cch t chc: o Doanh nghip s c BSA hng dn thit k chng trnh mt cch hp l: s mt trng by, s tin tr thng, cch thc tr thng, cam kt trng by< o Chng trnh trng by nn ko di t nht 2 tun (trc v sau Ngy vng hng Vit mt tun)

COPYRIGHT 2012 BSA

24

H TR TIU THNG/ NGI BN L

H TR TIU THNG/ NGI BN L TRNG BY HNG HA TRONG SP CH

Mc tiu: o m bo visibility cho hng Vit, to s tng tc vi ngi mua hng tt hn o Truyn thng trc cho s kin Ngy Vng hng Vit Cch thc thc hin: o Doanh nghip s c BSA hng dn thit k chng trnh mt cch hp l: s mt trng by, s tin tr thng, cch thc tr thng, cam kt trng by< o Chng trnh trng by nn ko di t nht 2 tun (trc v sau Ngy vng hng Vit mt tun)

5.1
COPYRIGHT 2012 BSA
25

H TR TIU THNG/ NGI BN L

H TR TIU THNG/ NGI BN L CUC THI CA HNG P

Mc tiu: o To phong tro, nhn cuc thi s nh ng vo nhn thc ca tiu thng v hng Vit o Truyn thng trc cho s kin Ngy Vng hng Vit Cch thc thc hin: o Ban t chc s thng bo chng trnh thi ua ny n tt c cc tiu thng thuc cch ngnh hng o Ca hng no t yu cu s c gii thng + chng nhn ca hng p t ban t chc o Tiu chun: cch thc trng by, v sinh

5.2
COPYRIGHT 2012 BSA
26

TRUYN THNG

TRUYN THNG TRUYN THNG TI CH

Gi tr o B tr cho s kin Ngy Vng hng Vit v Hun luyn tiu thng o Qung b, tip th cho cc DN ti ch chun b din ra s kin Hnh thc: o Qung b trc quan: bngrn, phn, banner, pan, poster, t gp (gii thiu s kin v thng tin sn phm DN) < o Qung b truyn ming:. Tiu thng s l ngi tm vi khch hng v s kin nhm li ko khch n ch ng thi gian mong mun.

o Qung b trn h thng loa pht thanh chung ca ch: Lin tc trong 1 tun trc khi din ra s kin.

COPYRIGHT 2012 BSA

27

TRUYN THNG

TRUYN THNG TRUYN THNG TRN BO GiY

Gi tr o Qung b cho cuc vn ng a hng Vit vo ch truyn thng

o Qung b, tip th cho cc DN tham gia chng trnh

o Thng tin rng ri n nhiu i tng tiu dng Hnh thc: o Trang chuyn Hng Vit vo ch truyn thng trn bo Tui Tr mi th T hng tun: Cp nht tnh hnh v s chuyn mnh ca ch truyn thng trong cnh tranh thng qua nhng nt mi, nt hay ca D n. Cuc thi i ch v ti dnh cho tt c bn c. o Tin, bi ngn/ bi di trn cc bo SGTT, Nhn Dn, Tin Phong, Ngi Lao ng, u T, Nhp cu u t, Thi bo Kinh t Si Gn, Doanh Nhn Si Gn, VnExpress, Vietnamnet<

COPYRIGHT 2012 BSA

28

TRUYN THNG

TRUYN THNG TRUYN THNG TRN TRUYN HNH

Gi tr o Qung b cho cuc vn ng a hng Vit vo ch truyn thng o Qung b, tip th cho cc DN tham gia chng trnh Hnh thc: o Tin, phng s, talkshow trn hai chng trnh chnh: Cu chuyn hng Vit HTV. 1 tun/s. Pht sng 2 ln/tun trn c hai knh HTV7 v HTV9 Nim tin hng Vit THVL1. Pht sng 2 ln/tun trn knh chnh THVL1 o a tin, phng s trong bn tin thi s ca VTV, HTV, FBNC, Info TV, VITV, Truyn hnh Thng Tn X< v cc TH lin kt khc.

COPYRIGHT 2012 BSA

29

TRUYN THNG

TRUYN THNG TRUYN THNG ONLINE

Gi tr o Cp nht nhanh nht cc hot ng ca doanh nghip tham gia d n thng qua tin tc, hnh nh vi dung lng khng hn ch o Tng tnh tng tc vi ngi tiu dng Hnh thc: o Bo online: Chuyn mc Ngi Vit hng Vit trn bo Si Gn tip th online. o Website BSA v Website i s hng Vit: C chuyn mc ring Hng Vit vo ch vi tn sut cp nht 2 ln/tun v ngay sau s kin vi tin, phng s nh v bi chuyn su. o Cho i tng tiu dng tr: Facebook Ch Vit, Facebook i s hng Vit: Cp nht thng tin trc, trong v sau mi s kin ca D n, cp nht bi thi i ch v ti trn bo Tui Tr, tip nhn bnh lun v gp ca ngi tiu dng.

COPYRIGHT 2012 BSA

30

TIU CH NG K DOANH NGHIP HT GING MC PH

COPYRIGHT 2012 BSA

31

TIU CH NG K DOANH NGHIP HT GING

i tng Doanh nghip ph hp tham gia chng trnh

Cc ngnh hng 1. Thc phm 2. 3. Thc phm kh Thc phm ng hp Nc chm, gia v Bnh ko Cht ty ra M phm n

Nng cao mc nhn din

To c hi dng th Cng kt hp vi cc chng trnh truyn thng ca DN Gii thiu chng trnh khuyn mi trc tip n NTD To s kch hot cho h thng phn phi mi ti khu vc t chc T chc mi hoc t chc li h thng i l ti khu vc din ra chng trnh Thay i nh v thng hiu v cn nhiu chng trnh tip xc vi NTD Cn c s lin kt to dng hnh nh nh hiu ng m ng Nhng thng hiu cn phi gii thch trc tip th mi gip khch hng s dng tt sn phm

Ho m phm

Gia dng:

4. 5. 6. 7. 8. Giy

Nha gia dng

Kim kh gia dng Qun o may sn Dng c lm p

Thi trang:

Da giy Vn phng phm <

COPYRIGHT 2012 BSA

32

TIU CH NG K DOANH NGHIP HT GING

Tiu ch tip nhn doanh nghip tham gia chng trnh

# 1 2 Tiu ch chn L DN Vit Nam, t sn xut v phn phi hng ha vi cht lng tt do c quan c thm quyn cp. L DN lin doanh, c nh my t ti Vit Nam, t sn xut v phn phi hng ha vi cht lng tt do c quan c thm quyn cp. Hnh chnh: Giy php ng k kinh doanh vi thi gian hot ng ti thiu l 1 nm Giy kim nh cht lng hng ha Bng gii thiu v sn phm ch lc ca DN km sn phm mu

Nhn s: DN cn chun b nhn s theo ui phn tham gia ca DN vi D n: Ti thiu 1 nhn s lm contact point vi D n. Nhn s ny thng xuyn cp nht tnh hnh, truyn thng 2 chiu, bo co tin vi lnh o DN 1 nhn s l ph trch Marketing/Kinh doanh ca DN c quyn quyt nh v c thi gian su st vi D n Lnh o DN thng xuyn theo di, gim st cht lng tham gia ca DN
K hoch thc hin: K hoch ph hng nhng ni s din ra s kin Chnh sch cho NPP/ i l Chnh sch cho tiu thng Chnh sch cho ngi tiu dng Ngn sch: Ph tham gia ht ging Lng hng ha/ qu tng thc hin k hoch

COPYRIGHT 2012 BSA

33

Tiu ch tip nhn doanh nghip tham gia chng trnh

Mi ngnh hng, ch u tin nhn ng k ca

1 DN lm DN ht ging.
S lng DN ht ging ti thiu thc hin d n: 10

DN

S lng DN ht ging ti a khng b overload thng ip truyn

thng n tiu thng v ngi tiu dng: 12

DN

34

CC DCH V C TH CUNG NG CHO DN

Quyn li ca 1 DN ht ging (trn gi 9 thng)

350.000.000
CT
Ngy Vng hng Vit (Hot no kch hot thng hiu)
Cung cp thng tin th trng

( bao gm VAT)
Mt Ti thiu

Gi sn phm
Thng tin DN l "li" ca cc chng trnh hot no Truyn thng ti ch (n phm truyn thng, on-air v trc quan ) i din DN tham gia cng SHV v giao lu trc tip vi tiu thng/ NTD u tin chn nhng sp ch l bn hng thn thit vi NPP ca DN Bo co kho st th trng trc Ngy Vng Bn tin tin - cp nht mi nht ca d n nh gi hot ng ca DN ht ging Hi tho (min ph tham d, case phn tch) Ta m (min ph tham d, case phn tch) Lin kt vi DN khc theo chui gi tr (Ban iu hnh "km" ring) T vn ring v chnh sch cho knh GT?

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Gii thiu sn phm mu trc tip ti tiu thng Truyn thng ti ch (n phm truyn thng, on-air v trc quan) Thng tin sn phm ca DN l li ca cc cu hi, vui ca chuyn gia Chng trnh cho vay ti chnh T vn v cch trng by hng ha ca DN trong cc sp ch Truyn thng ti ch (on-air v trc quan) Logo DN trn qu tng tiu thng Truyn thng trn bo giy: - Thng tin doanh nghip trn trang chuyn ca d n - Tin bi trn bo a phng Truyn thng trn truyn hnh: - Gameshow: u tin s dng sn phm ca DN (bonus) - Tin/ Hnh c lin quan n DN - Tin/ Phng s v DN Truyn thng trn mng: - Website bo Tui Tr; Website BSA; Website i s hng Vit:

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Ti thiu

Gi sn phm
Thng tin DN l "li" ca cc chng trnh hot no Truyn thng ti ch (n phm truyn thng, on-air v trc quan ) i din DN tham gia cng SHV v giao lu trc tip vi tiu thng/ NTD u tin chn nhng sp ch l bn hng thn thit vi NPP ca DN Bo co kho st th trng trc Ngy Vng Bn tin tin - cp nht mi nht ca d n nh gi hot ng ca DN ht ging Hi tho (min ph tham d, case phn tch) Ta m (min ph tham d, case phn tch) Lin kt vi DN khc theo chui gi tr (Ban iu hnh "km" ring) T vn ring v chnh sch cho knh GT? Gii thiu sn phm mu trc tip ti tiu thng Truyn thng ti ch (n phm truyn thng, on-air v trc quan) Thng tin sn phm ca DN l li ca cc cu hi, vui ca chuyn gia Chng trnh cho vay ti chnh T vn v cch trng by hng ha ca DN trong cc sp ch Truyn thng ti ch (on-air v trc quan) Logo DN trn qu tng tiu thng Truyn thng trn bo giy: - Thng tin doanh nghip trn trang chuyn ca d n - Tin bi trn bo a phng Truyn thng trn truyn hnh: - Gameshow: u tin s dng sn phm ca DN (bonus) - Tin/ Hnh c lin quan n DN - Tin/ Phng s v DN Truyn thng trn mng: - Website bo Tui Tr; Website BSA; Website i s hng Vit:

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thng 4/2012

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Trung tm Nghin cu kinh doanh v H tr Doanh nghip BSA

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