What is Social Media?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
- wikipedia.org

What is Social Media?

Current Statistics

Social Media Platforms

Social Media Platforms

Social Media Platforms

How is Social Media used?

Case Study: Martell Home Builders

Case Study: Martell Home Builders

Case Study: Martell Home Builders

Case Study: Martell Home Builders

Step 1 Preplanning

Step 1 Preplanning

Email

Direct Mail

Websites/Online Ads

Newsletters

Step 1 Preplanning

Preplanning

Step 2 Listen to the Conversation

Step 2 Listen to the Conversation

Listen to the Conversation

Step 3 Create Your Target Profile

Step 3 Create Your Target Profile

Create Your Target Profile

Step 4 Set Specific Goals

Set Specific Goals

Step 5 Join the Conversation

Step 5 Join the Conversation

Step 5 Join the Conversation

Step 5 Join the Conversation

Step 5 Join the Conversation

Step 5 Join the Conversation

Join the Conversation

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Step 6 Measure ROI

Measure ROI

Determining SM Budget

Budgeting for Social Media

Levels of Social Media Engagement

Tips to get started

Additional Resources