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  • Festival & Event Marketing and Management: Project Work La Notte Dei Musei

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    The document summarizes an event called "La notte dei musei" or "Museums at Night" that took place on May 14, 2011 at the Borghese Gallery in Rome. The event, which was sponsored by UNESCO and the Council of Europe, allowed free entrance to the gallery from 8pm to 2am and included tours, audio guides, films, and other activities to allow the public to enjoy art in the evening. The Borghese Gallery houses works by prominent artists such as Bernini, Caravaggio, and Canova. A SWOT analysis identified strengths such as the gallery's location and masterpieces but also weaknesses like a limited number of tickets and lack of information provided.

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    FestivalEvent Pw Alessandrol

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    The document summarizes an event called "La notte dei musei" or "Museums at Night" that took place on May 14, 2011 at the Borghese Gallery in Rome. The event, which was sponsored by UNESCO and the Council of Europe, allowed free entrance to the gallery from 8pm to 2am and included tours, audio guides, films, and other activities to allow the public to enjoy art in the evening. The Borghese Gallery houses works by prominent artists such as Bernini, Caravaggio, and Canova. A SWOT analysis identified strengths such as the gallery's location and masterpieces but also weaknesses like a limited number of tickets and lack of information provided.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views8 pages

    Festival & Event Marketing and Management: Project Work La Notte Dei Musei

    Uploaded by

    saleci
    The document summarizes an event called "La notte dei musei" or "Museums at Night" that took place on May 14, 2011 at the Borghese Gallery in Rome. The event, which was sponsored by UNESCO and the Council of Europe, allowed free entrance to the gallery from 8pm to 2am and included tours, audio guides, films, and other activities to allow the public to enjoy art in the evening. The Borghese Gallery houses works by prominent artists such as Bernini, Caravaggio, and Canova. A SWOT analysis identified strengths such as the gallery's location and masterpieces but also weaknesses like a limited number of tickets and lack of information provided.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Festival & Event Marketing and Management

    Project Work LA NOTTE DEI MUSEI: A night at Borghese Gallery


    Rome, Saturday 14 May 2011

    Alessandro L.

    (L.U.M.S.A.)

    Partnership & Sponsorship


    Sponsored by Unesco and Council of Europe

    Partners:

    Sponsors:

    Event Overview
    : La notte dei musei

    : 8:00 p.m. 2:00 a.m.


    : Rome, Borghese Gallery

    Museums at night Museums night - Museums at night seums at night - Museums at ght - Museums at night - Mus

    : Art & Cultural Event

    Borghese Gallery
    : let people enjoy the ART : art sensitive people : Saturday night (14 May 2011) : in the heart of Romes green zone : free entrance at one of the most important Permanent Exhibition where you can find some of the best Artists masterpices

    Gian Lorenzo BERNINI Piero DELLA FRANCESCA CARAVAGGIO, RAPHAEL Antonio CANOVA

    free reservation since 15 days before the event (call center, website, box-office) entrance every 30 (maximun 80 people a time) group tour whit guide available every 30 audio-guide in each languages

    bus service available all night


    restaurant inside outside of the gallery (suggestions): contemporary Artists exhibition art-documentaries on maxisceen

    Gian Lorenzo BERNINI Antonio CANOVA Antonello DA MESSINA CARAVAGGIO, RAFFAELLO

    Borghese Gallery: Service

    National Gallery (GNAM) Barberini Place

    Spada Gallery
    Vatican Museum Corsini Gallery

    Gian Lorenzo BERNINI Antonio CANOVA Antonello DA MESSINA CARAVAGGIO, RAFFAELLO

    Borghese Gallery: Main competirors (Classic art)

    Free Location (green zone) Over 150 masterpieces Bernini, Caravaggio, Canova Art exhibition (suggestions)

    Only 700 tickets available Permanent staff not enough Lack informations

    Increase brand awareness and art sensibility Civic pride

    Crowd, noise Complaining ticketless people

    Gian Lorenzo BERNINI Antonio CANOVA Antonello DA MESSINA CARAVAGGIO, RAFFAELLO

    Borghese Gallery: SWOT Analysis

    webside - www.galleriaborghese.it internet & social networks guerilla tools: adhesive quark-code around the city radio (outdoor Museums at night)

    Gian Lorenzo BERNINI Antonio CANOVA Antonello DA MESSINA CARAVAGGIO, RAFFAELLO

    Borghese Gallery: Communication

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