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  • Buyer Seller Dyad

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    Shivani Jain
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    Buyer seller dyad is When salesperson and prospect interacting each other in a particular situation. People who bought insurance knew more about their salesperson and about their companies.

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    Buyer seller dyad is When salesperson and prospect interacting each other in a particular situation. People who bought insurance knew more about their salesperson and about their companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views7 pages

    Buyer Seller Dyad

    Uploaded by

    Shivani Jain
    Buyer seller dyad is When salesperson and prospect interacting each other in a particular situation. People who bought insurance knew more about their salesperson and about their companies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Buyer Seller Dyads

    What is Dyad???
    A situation in which two persons interact.

    Then what is buyer seller dyad?

    It is
    When salesperson and prospect interacting each other in a particular situation

    Opportunity of interaction???
    Advertising-More or Less

    Personal Selling-More or Less

    Research Results
    Franklin Evans Researched buyer-seller dyads in insurance situation. People who bought insurance knew more about their salesperson and about their companies.

    Conceptual MODEL OF Salesperson Buyer Dyadic Relationships

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