Introduction

Cadbury is Confectionary company owned by Kraft foods.

This industry is second largest globally after Mars,

Incorporated. Founded in 1824 Headquartered in Uxbridge,London,UK. Operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969-2008 until demerger, in which its global confectionery business was separated from its US beverage unit(now called Dr Pepper Snapple Group)

 Cadbury's employs about 60,000 people in 200 countries. Cadbury is the no. 1 confectionary company in the world . Cadbury is the no. 2 gum company. Cadbury is the no. 3 beverages company. It had a revenue of pound 5,384(2008). It had a operating income of pound 388(2008). It had a net income of pound 364(2008). It has employees 71,657(2008).

Confectionary Market in India

Indian confectionary industry: 1) Chocolates 2) Hard boiled candies 3) clairs and toffees 4) Chewing gums 5) Lollipops 6) Bubble gums 7) Mints and lozenges Total confectionary mkt: Rs.41 bn Total Vol. turnover : 2,23,500 tpa Consumption: Urban :73% & Rural : 27%

Products: