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A STUDY OF FAST FOOD OUTLETS
As a part of curriculum, we, the students of management at Graphic Era University, are conducting a research on the above topic. Kindly fill in this questionnaire as per views. 1) Do you prefer eating out? __Yes __No __Sometimes 2) Have you heard about the following chains? __ McDonald’s __ KFC (Kentucky Fried Chicken) __Dominos __Pizzahut 3) Which fast-food outlet do you frequently visit? __ McDonald’s __KFC (Kentucky Fried Chicken) __Dominos __Pizzahut 4) Which service do you prefer? __Self service __Waiter/waitress service 5) Who do you usually go with when you dine at fast food outlets? __Alone __Family __Friends __A Large group
2-4 times __Fairly occasionally. 0-1 times __Sometimes. 5-9 times __Very occasionally. 10+ 10) Do special offers on meals and prices attract you to a fast-food outlet? __No __Sometimes __Yes 11) What influence your visit to a particular outlet? __Self-Decision __Promotional Schemes __Because of Friends and families .6) How much are you willing to pay for a quality fast food meal? __upto 150/__150/. where 1 is most preferred) __Breakfast __Lunch __Dinner __No meals. only drinks 9) How often do you visit a fast-food outlet each month? __Rarely.to 300/__above 300/7) Do you find that having a 'Kids Menu' at fast-food outlet is useful? __Very useful __Somewhat useful __Not useful 8) What meal are you most likely to eat at a fast-food outlet? (please number.
skill. justice and EXPECTED 7 6 5 4 3 2 1 7 PERCEIVED 6 5 4 3 2 1 7) 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) 20) . Integrity. Physical comfort of service quality and facility Cleanliness and tidiness of tangible components. honesty. Warmth and personal approachability of service providers. Knowledge. Personal safety of customer's possession while participating in service process. Responsiveness.STATEMENTS 1) 2) 3) 4) 5) 6) Facilities. Flexibility. Staff's commitment to their work Ability of service provider to communicate in a way the customer can understand. Willingness to help customers and provide prompt service. willingness. Foods offered are of reasonable rate. speed and timeliness of service delivery. sympathy and patience shown to the customer. Care. Courtesy. professionalism with which service is executed. concern. courtesy and ability to inspire trust and confidence. expertise. respect shown by staff. Appearance of personnel. Caring and individualized attention to its customers. Competence. consideration. Ability to perform promised service dependably and accurately. Convenient location. and ability to alter the services to meet customer needs. politeness. equipment and tools.
21) 22) fairness in treating customers. Name ______________________________ Gender _____________________________ Age ________________________________ Occupation__________________________ Family Members______________________ Income______________________________ . Aesthetics extent to which service package components are pleasing to customer. Reliability and consistency of performance of service facilities.