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(MIC)

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104

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Steve Jobs
Bill Gates

party

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(Augmented reality)

AR

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Total immersion
AR
AR

2010
ATOLAR

2011eBay Fashion
See It OnAR

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20101AR Holition IBM
AR

201012Converse The Sampler

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20113Total immersion Olympus AR


1.OlympusAR
2.plug-in
3.AR

19
51AR

Olympus PEN E-PL1


digital SLR camera

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AR
201052

190
85%

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AR
AR

AR

AR

? !
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MUJI to Go
iButterFly
Honda Jazz
Local response

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MUJI to Go
MUJI2003

20097MUJIMUJI to GO

201011ipad/iPhone Apps
MUJI CALENDAR
MUJI NOTEBOOK
MUJI to Go
MUJI apparel Catalog
MUJI to Goipad//

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MUJI to go


Muji

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MUJI to go

2011.4

GoogleMuji
to Go
Safari

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MUJI to go

muji

ipad

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iButterFly

1)
2)

iPhone

3)

4)

5)

Twitter

iButterFly
Dentsu Group20101


2010111 Butterfly
20113 iButterfly Plus

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Honda Jazz
2011 HondaHonda
JazzAppThis
Unpredictable Life

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Local response
2011/4/19
Facebook, Twitter, Foursquare, Instagram,
Flickr,
210

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Local response CRM


(CRM)
1.
2.
3.
4.
5.
6.

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Local response
2000Local Response
60%15-20%
10
poweradeTV
550$400
, $150Verizon VenturesCharles River Ventures

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? !

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Evo Mouse & magic cube


Celluon20113


iPad, iPhone, Android ,Windows

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Sana mobile OpenMRS =

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2005TOTO

2008
1322
350,000~610,000

26


80%
BMI


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LCD

BMI


iStethoscope iPhone app

email

20097
150.99

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2011MIT Media Lab

digital stethoscope
= 10

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80-90

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Sana mobile OpenMRS =

Sana mobile

2009

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Sana mobile
1.

2.

3.

OpenMRS

4.

http://www.sanamobile.org/

http://openmrs.org/

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? !

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600
751300
102000

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App
Check A Toilet

...

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Check2002

2006Check a Toilet

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2010 iPhoneApp

GPS

2010 iPhoneApp

NPO
TOTOCheck A Toilet

NAVITIMEGoogle

Check A Toilet

necomimi
Neurowear 20115
2011

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Douglas C. Engelbart1960

H-LAM/T (Human Augmented by the Language,


Artifacts, and Methodology, in which he is Trained)
Augmented reality
Augmented human body
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