Big bright colourful balloons to grab the viewers attention to look at the advert.

Dior name of the brand, written in silver to stand out over the balloons and in ribbon over the balloons.

Background over the city of Paris, paris is seen as a loving place of romance, could influence men to buy it for their girlfriends/wif The perfume bottle is seen in the picture with the woman but also e. there is a clear image in the 6/14/12 bottom corner so it will stand

Cherie means Darling in French ads elegance to the perfume

Main image of the girl wearing a pink floaty dress represents that it is for girls/women.

The bottles are enlarged in the photo in real life they arent as big to bring more attention to them The back ground of outdoors-ness to represent outdoors and freshness for the fragrances. The blue and the green in the background to make the pink bottle more Name of the perfume and noticeable. name of brand is spaced in the middle of the page so it stands out and is more rememorable. 6/14/12

The people in the advert are holding on to the bottle as if they dont want to let go because it is just that good All this brand Marc jacobs are represented by flowers so the big lid on top of the perfume is good to represent the brand Big white empty space, half of the advert so its more eye catching.

The whole advert is in black and white so that it is different to most perfume adverts as usually they are brightly colored. The main image of the women is good as straight away we know the fragrance is for girls/women. 6/14/12

The name of the perfume Givenchy is written clearly at the top so that it stands out and can be recognizable. The women is wearing floaty frilly garment as it represents elegance.

The name of the perfume Dahlia Nior is written in the middle of the page to stand out and so it is The bottle is pink so it stands rememorable out on the advert and grabs the viewers attention.