10-Day Turnaround Program

Designed Specifically for Readers Groups

Brought to You Courtesy of Your Local Independent BookSense Bookseller

Get Ready to Improve Your

Financial Future in
Just 10 Days!
Dear Readers Group Member,
Im delighted youve chosen for your next exciting book selection
Instant Income: Strategies That Bring In the Cash for Small
Businesses, Innovative Employees and Occasional Entrepreneurs.
Over the next 10 days, Id like to lead you and your fellow readers
in transforming your finances, boosting your cash-flow and
increasing your incomeusing Instant Income as your guide.
Whether you just want to grow your personal incomeor whether your business or bank account is
in serious troubleInstant Incomes powerful, but simple, strategies could be the answer for you.
Over the next 10 days, youll not only identify how much money you need, but youll establish and
execute a complete plan for bringing in the cash.
Of course, the most important step youll take as part of the 10-Day Turnaround Program is to
simply take action. You must do something if you want to alter your financial future. And Instant
Incomealong with your fellow readerscan help you stay dedicated and focused on your path.
If your group members have not yet purchased their own copies of Instant Income, be sure they visit
a local, independent bookseller soon. Youll find a complete U.S. directory of independent
bookstores at www.BookSense.com. These hometown booksellers have Instant Income in stock and
can help you with your purchase.
Im delighted to be guiding you on this journey

Janet Switzer

Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 1

Day 1: Calculate How Much Cash Youll Need

Have you ever thought about how much cash youll need? When times get tough, its often
difficult to pinpoint just how much cash will stabilize your financial circumstances. Even if youre
reasonably secure, but just want to boost your current income in order to meet future financial goals,
youll still need to calculate the exact dollar amount youll need.
Heres why:
Different Instant Income strategies produce different amounts of cash depending on your specific
circumstances. If you know what your target amount is from the beginning, the rest of the 10-Day
Turnaround Program will be easier to complete.
Anothermore intrinsicreason is that your brain is programmed to achieve goals that
you set. In fact, you could say the brain is a goal-seeking mechanism.
In my first book, The Success Principles: How to Get from Where You Are to Where You Want to
Bewhich I co-authored with Chicken Soup for the Soul founder Jack CanfieldJack and I wrote
about the value of setting goals. We wrote that, at any one time, there are about 8 million bits of
information streaming into the brain from various sourcesmost of which you cannot attend to,
nor do you need to. There is so much information streaming in, as a matter of fact, that a
mechanism in the brain called the reticular activating system actually screens out everything except
those messages you truly need in order to survive or to achieve goals you have set.
In other words, your brain retains certain information, uses it to help you make educated
decisions and begins to actually look for ways to achieve the goals you give it.*
And while anyone can use the power of the brain to achieve any goal, todays exercise will help
your reticular activating system (RAS) go to work on your most immediate financial goals. When
you determine, in specific numbers, just how much youll need to meet certain obligations or achieve
your objectivesand you hold a picture in your mind of meeting that goalyour brain will work
day and night to turn that picture into reality.
Of course, just visualizing success isnt enough. Thats why the 10-Day Turnaround Program
also gives you the specific steps to take to meet your goals. But it doesnt hurt to have your RAS in
on the effort, does it?
Lets get started.

To determine how much youll need to make over the next 10 daysor at least start to bring
incomplete the chart on the next page. If you own a small business and have employees, how
much will you need to meet payroll and other expenses?
If youre a solo entrepreneur, how much will you need to pay your bills this month? And if
youre employed by someone else, how much do you needor wantin order to meet your own
personal financial goals? Whatever these amounts, jot them down in blanks provided

* To read more about how the brain works to achieve success (and about the 64 principles the worlds top achievers use to excel in
every area of life including finances), pick up a copy of The Success Principles at your favorite independent booksellernow in
paperback from HarperResource.

Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 2

Day 1: Calculate How Much Cash Youll Need

(continued)

How much cash will you need over the next

What do you need cash for?

10 days

30 days

90 days

365 days

Meeting payroll?
Paying vendors/suppliers?
Running advertisements?
Launching other marketing?
Building a website?
Investing in equipment?
Producing a new product?
Launching a new service?
Paying the rent?
Hiring new staff?
Printing brochures?
Paying personal expenses?
Paying taxes or loans?
Paying down credit cards?
Taking a vacation?
Helping a family member?
Starting a retirement fund?
Staying home with children?
Transitioning out of your job?
Transitioning to part-time work?
Pursuing a hobby?
Investing in stocks / real estate?
Other
Other
Other
Other
Other
Other

Once you complete as many blanks above as apply to your situation, you can begin to follow the rest
of the 10-Day Turnaround Program.
Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 3

Day 2: Read Chapters 1 through 7 of Instant Income

Now that youve determined how much cash you actually need, its time to start looking for the
income opportunities in your own small business, in your employers small business or in the
occasional money-making projects you could pursue on the side.
Instant Income is designed to quickly lead readers from all walks of life to income sources theyre
probably overlooking right now.
As you read the first seven chapters of Instant Income, think through how you might apply what
you read to your own small business or personal income situation. Can you entice your existing
customers to spend more money with you using the strategies in Instant Income? Are there potential
joint-venture partners in your Rolodex? Can you upgrade your advertising methods, sales
techniques, or prospecting activities to bring in more money immediately? Or can you use the
Internet or sell some of your overlooked assets for cash? The pages of Instant Income will walk you
through this discovery process.
If youre a business owner or Occasional Entrepreneur
Read Chapters 1 through 7, writing down notes on how you might apply each strategy in your own
small business.
If youre an Occasional Entrepreneurif you love your job and the steady paycheck that goes
with it, but you just want to make a few thousand dollars on the side several times a
yearconsider how you might apply these same strategies to your side business. (If you have yet to
launch an occasional business, turn to page 263 of Instant Income to read about the kinds of
businesses that work best with the Instant Income strategies.)
If youre an employee of a small business
Turn to Chapter 9 and start reading about how you can Go Into Business With the Boss by
locating the hidden income opportunities in your employers businessthen negotiating extra pay
for bringing in that cash.
Once youve read through Chapter 9, go back to Chapters 1-7 and read through the exciting
income-producing strategies you could be implementing in your employers business. Just one
successful strategy could boost your incomeinstantlyover the next 10 days.
As you read, check off the chapters and strategies below:

Checklist of Strategies That Bring In the Cash

Chapter One: Customers

Keep Track of Customer Buying Habits

Upsell Customers at Point of Purchase
Convert Customers to Continuity
Resell Customers Prior to Renewal Date
Instantly Reactivate Customers & Patients

Chapter Two: Joint Ventures

Create Endorsed Offers

Create a Referral Circle or Professional Consortium
Offer Other Peoples Products to Customers
Conduct a Teleseminar with Your JV Partner
Become an Add-On to Someone Elses Product

Chapter Three: Advertising

Ask Your Customers to Tell Their Story

Broadcast a Compelling Press Release
Become an Expert and Go On the Radio
Buy Remnant Space
Hold a Special Sale Using the Reason Why

Chapter Four: Prospecting

Conduct Preview Workshops

Run a Two-Step Campaign
Place Literature in Targeted Locations
Ask Customers for Referrals
Create Instant Income at Trade Shows

Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 4

Checklist of Strategies That Bring In the Cash

Chapter Five: Sales

Conduct Follow-Up Telemarketing

Start Bundling Products & Services
Make Specific Product & Service Offers
Create a Downsell Position
Create Sales With Nontraditional Salespeople

Chapter Six: Internet

Launch a Viral Report and Squeeze Page

Recruit Affiliates for a 24-Hour Strategy

(continued)

Drive Buyers to Your Website With Articles

Broadcast Internet-Only Offers Via Email

Conduct a 28-Day Product Launch Campaign

Chapter Seven: Overlooked Assets

Liquidate Inventory Overstocks

Sell Excess Service Capacity
Offer Credit Accounts a Short-Pay Option
Turn Top Employees Into Expensive Experts
Sell Apprenticeships That Teach Your Business

Discussion Notes for Readers Group About These Strategies

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 5

Day 3: Complete the Instant Income Overnight Audit

Up to now, youve done a lot of work. Youve learned how to apply 35 powerful new strategies in
your business or workplaceand youve expanded your cash-creation knowledge by reviewing the
tutorial information at the beginning of each chapter.
Now its time to decide which Instant Income strategies youll use over the next several days to bring
in the cash. Will you ask your existing customers to spend more money with you? Will you write a
newspaper ad using a testimonial from a client? Will you initiate a joint venture with someone who
can send you customers right away?
Which strategies should you execute first?
The Instant Income Overnight Audit tells you which onesby helping you calculate which strategy
could earn you the most money in the shortest amount of time. Turn to page 213 to begin reading
through the Overnight Audit tutorial. Then begin to develop your Instant Income plan by answering
the 35 Audit questions that follow.
You can even complete the Audit at the Instant Income Web site using our powerful online
calculator. Not only will our system do the math for you as you fill in the blanks, it will produce a
printable plan complete with your answers, plus additional information about executing each
strategy.
Visit www.InstantIncome.com/audit.html to get started.

Discussion Notes for Readers Group About the Instant Income Overnight Audit
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 6

Day 4: Decide to Take Action, Get Organized, Then Make Plans

A friend of mine once said, Money doesnt flow to chaos. If you expect to make Instant Income
in the next seven days, youll have to be organized, focused and pro-active. This is where all your
reading, learning and note-taking will pay off.
The 10-Day Turnaround Program requires just one more day of preparationbut its one
that will make your future efforts easier.
When you take the time to develop your action plan, youll be better able to execute the
strategies recommended in the chapters of Instant Income. But you must be ready to execute, you
must have the details worked out, you must recruit people to help you and you must
determinemost importantlyhow to handle the money that will flow in.
Todays planning guide will help you. Complete it nowdiscussing any questions or ideas
with your readers group, if needed.

1.

Which strategy will you execute?

Check the results of the Instant Income Overnight Audit to see which of the 35 strategies will
provide the biggest pay-off to your company or workplace.

______________________________________________________________________
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2. What will be sold or promoted? What is the price? Who will you sell it to?
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3. How will you direct buyers to respond? How will the money be collected?
Will buyers call your office or go to your Web site? Will your joint-venture partner collect funds?
Will buyers pay by check, credit card or other method? Do you need to set up a merchant
account, a PayPal business account, or other service in order to speed up the sale?
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 7

4. What marketing materials, sales scripts, display advertisements or other

devices will you need to produce?
Does any of this material exist already that you could simply repurpose or improve upon? If
you must write new materials or ads, what will the message be? What offer will you make?
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5. What information will you need to gather in order to produce these materials?
Will you need to interview customers, gather customer-service statistics, refer to product data
sheets or gather other information?
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6. What do you need to know or do in order to execute the marketing campaign?

Do you need to compile your customers email addresses? Do you need to call the local
newspaper to check on remnant advertising rates? Do need to ask if your sales team has
updated phone numbers in order to do follow-up? What questions do you need to ask?
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 8

7.

Create your task list.

Turn to page 256 of Instant Income to read about creating a task list and taking charge of your
very first campaign. Just like the example on page 259, the template below will help you plan
your Instant Income promotion down to the last detail.

Due Date

Responsible
Party

Task Item

Person Who
Must Take
Action Next

Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 9

Day 5: Get People to Help You, Including Recruiting Your Boss

If youre employed by someone else and are reading Instant Income to find the hidden income
opportunities in your employers business, today is the day to have a conversation with your boss (or
the owner) about an intrapreneurship deal. By presenting your findings of the Instant Income
opportunities hidden in your employers businessthen offering to exploit these opportunities for
more payyou can substantially increase your incomevirtually overnight. Turn to Part Three
(page 233) and read about how to prepare for this meeting, how to present the Overnight Audit, and
how to negotiate extra pay for helping to bring in this newly-found cash.
If youre a small business owner or Occasional Entrepreneur, you, too, must recruit others to
help in your Instant Income effort. Youll need to enroll your staff, your family, your vendors,
potential joint-venture partners and others in your plans.
Whoever you need to persuade, take time to complete the recruiting guide belowdiscussing
questions or possible approaches with your readers group, if needed.

1.

Who do you need to recruit and why?

Determine who youll need to recruit in your plans and what their responsibilities will be.

Name

Title/Company

Anticipated Participation or Responsibilities

__________________ |_______________ |__________________________________

__________________ |_______________ |__________________________________
__________________ |_______________ |__________________________________
__________________ |_______________ |__________________________________
__________________ |_______________ |__________________________________
__________________ |_______________ |__________________________________

2. Complete the checklist below before scheduling the meeting with your boss.
Have you completed or prepared

The Instant Income Overnight Audit?

Your script for negotiating more pay?

Your talking points or agenda?

Samples, brochures or possible marketing pieces?

3. How will you describe your upcoming Instant Income campaign?

To open the discussion when enrolling others, write a two-sentence pitch to describe what
youll be doing and what the goals of the campaign are. For meeting with the boss, see page 242.
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 10

Day 5: Get People to Help You, Including Your Boss

(continued)

4. What follow-up information do you need to provide?

As part of your discussion with each person whose help you would like to recruit, offer to
provide follow-up information or samples. Keep track below of any follow-up you promised.
Name

Information, Documents, Samples or Other Follow-Up Promised

__________________ |__________________________________________________
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 11

Day 6: Produce the Ads, Scripts or Other Materials Youll Need

Whether its a simple email broadcast to your customers, a press release for the local newspaper or
an elaborate telemarketing follow-up campaign, youll need to produce the words, the scripts, the
Web page, or other marketing materials required to execute the Instant Income strategy you chose
on Day 4 from the Overnight Audit.
Remember that a successful appeal or sales campaign includes compelling benefits-laden copy, a
specific offer on a precise product or service bundleand a call-to-action (including directing the
prospect in how to respond).
For help in producing these materials, refer to the following pages in Instant Income:
Reorder script or postcard ............................14
Upsell script ................................................18
Reactivation letter .......................................29
Joint-venture endorsed offer.........................42
Teleseminar outline.....................................56
Testimonial-style display ad.........................83
Press release for print...................................87
Media kit for getting on the radio................93
Reason Why campaign ...........................102

Preview workshop ........................................... 113

Trade show mailings....................................... 126
Telemarketing/voice broadcast scripts .............. 139
Downsell offers................................................ 150
Viral report and squeeze page.......................... 165
24-hour strategy email broadcast..................... 171
Online article ................................................. 175
Internet-only email offers ................................ 180
28-day product launch campaign.................... 185

Once youve reviewed these strategies again, be sure to include as many the following elements as
you can. They are the 16 components of a well-written direct-response offer:

1.

Kicker
If youre writing an ad, what can you say to get the prospect interested in reading the entire ad?

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2. Headline or headline stack

Whats the most compelling benefit of purchasing the product or service youre offering?
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 12

Day 6: Produce the Materials Youll Need

(continued)

3. Salutation
In printed ads and letters, how will you address the prospect? Will it be personalized with their
name or will you use some other salutation such as Dear New Homeowner?
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4. Opening or lead paragraph

Why are you writing to the prospect? Could you start with your own personal story which
might mirror the prospects situation? Can you have someone else write the letter and
introduce you to the prospect? Can you abolish a myth or negate a commonly believed statistic
in the opening paragraph?
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5. Body Copy
Outline below the paragraphs youll write or the topics youll include in a letter, sales script or
teleseminar. What benefits do you need to talk about? List at least four including any superior
services provided, mechanical superiority of the item being sold, advantageous financing or
other benefits.
1.

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2.

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3.

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 13

Day 6: Produce the Materials Youll Need

(continued)

5. Body Copy / Benefits Youll Talk About (continued)

4.

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5.

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6.

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7.

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8.

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9.

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10.

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 14

Day 6: Produce the Materials Youll Need

(continued)

6. Internal subheadlines
How can you communicate the entire message, offer, benefits and other compelling
information using subheads that a prospect might skim before reading your entire marketing
piece?
1.

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2.

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3.

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4.

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5.

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6.

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7.

Testimonials and media mentions

Which positive comments and media mentions can you use to support your marketing copy,
claims and offer? Which customers can you call to solicit a testimonial or comment?

Name

Contact Information

Subject of Customer Testimonial or Media Mention

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 15

Day 6: Produce the Materials Youll Need

(continued)

8. Offer
How will you make your product, service, package, bonuses, guarantee, add-ons, upsellsand
pricesupremely compelling to the prospect reading or hearing your marketing appeal?
Price _________________________________________________________________

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Price justification _________________________________________________________

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Price compared to what? ____________________________________________________

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Testimonial or case study from customer who paid that price and benefited ___________________

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9. Call-to-action (CTA)
How should your prospect respond in order to make a purchase? You must tell them how. The
call-to-action section of your appeal is that how-to language.
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10. Rationale
Why are you making this offer? Why are you making this offer now? Why are you making this
offer at this price? Beyond just making money, the rationale gives the prospect the reason why.
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 16

Day 6: Produce the Materials Youll Need

(continued)

11. Answer objections

Most prospective buyers have some objections to overcome. What are the most common
objections, based on your experience? How will you address these in your marketing appeal and
answer them with honest, forthright information and compelling proof to the contrary?
Objection 1. _____________________________________________________________
Answer:

________________________________________________________________

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Objection 2. _____________________________________________________________
Answer:

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Objection 3. _____________________________________________________________
Answer:

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Objection 4. _____________________________________________________________
Answer:

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Objection 5. _____________________________________________________________
Answer:

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Objection 6. _____________________________________________________________
Answer:

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 17

Day 6: Produce the Materials Youll Need

(continued)

12. Bullets
What will prospects receive when they buy? What are the key benefits theyll enjoy from
owning your product or service? How will their life or business change for the better by doing
business with you? Communicate these benefits using bullets in your marketing materials.
1.

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2.

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3.

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4.

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5.

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6.

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7.

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8.

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9.

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10.

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11.

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12.

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 18

Day 6: Produce the Materials Youll Need

(continued)

13. Upsell offer

If you will be offering an add-on or upsell item, describe it in the copy and be sure to provide
justification for the additional amount of money your prospect will spend.
Add-on or upgraded package to be offered _________________________________________

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Price of upgraded item ______________________________________________________

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Justification of higher price ___________________________________________________

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Describe extraordinary value of the extra item and additional benefits _______________________

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14. The Close

Remind readers how to respond by repeating the phone number to call, the website to visit, the
postcard to return and so on.
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 19

Day 6: Produce the Materials Youll Need

(continued)

15. Signature block

Who will sign the letter? Is it your endorser? Or yourself? Or perhaps a member of your own
staff or a co-worker? If a staff member will sign, what will their title be?
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16. Postscript
Restate why youre writing including repeating your rationale for why youre making the offer.
Restate the major benefits of your offer and remind prospects how to respond.
Restate why youre writing ____________________________________________________

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Restate your rationale (i.e., why are you making the offer youre making?) ____________________

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Restate the offer __________________________________________________________

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Remind the prospect how to respond (i.e., pick up the phone and call, click through to our website, etc.)

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_____________________________________________________________________

Jot Down Additional Details About the Materials You Are Creating
Are there additional details you need to remember when producing the marketing materials youll
need? Are there specific dimensions for a newspaper ad? Do you need to maintain a certain word
count for a press release? Jot down your additional notes here.
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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 20

Day 7: Make Sure Others Are Ready to Do Their Part

Do other people need to prepare for their part in your Instant Income campaign? If so, spend
today coordinating your efforts with theirs to insure your entire strategy will be implemented
problem-free.

Who is doing what?

Keep track of everyone involved in your plans, along with a brief note about their responsibilities.
Check with them today to make sure they are prepared to carry out their duties.
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

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Day 7: Make Sure Others Are Ready to Do Their Part (continued)

Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

___________________________________________________________________
Name

Contact Information

Participation or Responsibilities

_______________ |______________ |__________________________________

How can you help? ______________________________________________________

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Day 8: Launch Your Campaign and Begin Executing Your Strategy

Wow! Its been a fast-paced week. And todays the day all your hard work pays offwith the
launch of your carefully planned, thoroughly developed strategy. Are you ready to implement the
campaign youve developed over the last seven days? Has your boss watched as you tackled your very
first campaign?
Early this morning, review your notes, re-check your marketing materials, make sure everything
functions properlythenlaunch your strategy. To help you stay on track today, read through the
steps below.
And if today happens to be the day of your weekly Readers Group meeting, take a short break
to attend and report on your progress. Better yet, recruit your group to help you execute your
campaign! Theres no better way to create a learning experience for everyone.

1.

Before you do anything else today, make sure all systems are go for bringing
in the cash.
Verify that your order-taking system, your response mechanism, your shopping cart, order desk,
store clerks and other money systems are functioning properly and ready to accept cash, checks
and credit cards from buyers. Focus first on bringing in the cash.

2. Broadcast your email, run your newspaper ad, begin telemarketing or

otherwise distribute your offer.
Double-check with the vendors who are helping you broadcast or otherwise distribute your
marketing message and offer. Alert anyone helping you by telling them when the mailing drops,
when the email is broadcast, when the press release goes out or when other distribution occurs.
Help the order-taking staff anticipate when the first orders might come in.

3. Be certain your fulfillment or product delivery systems are ready to promptly

ship or deliver your product or service to the customer.
If you need to stock extra units of your product or have new-customer welcome packages ready to
send or distribute in your retail store, take steps today to be sure everything will be delivered
promptlyor at least inform the buyer when they can expect delivery. If you must deliver
something later (or schedule a service later than the next few days), be sure to have something that
reassures the customer they have made a wise purchase. This post-purchase reassurance package will
help cut down on cancelled orders and returns.

4. Refine your sales script or order mechanism as the responses come in.
Good salespeople know that their first script is often not the one they ultimately use to close the
most sales. As the day goes by, work with your salespeople (or your own notes) to refine the
language you use to achieve a sale. Take careful notes so you can use this refined sales pitch,
telemarketing script, or upsell technique later.

5. Keep track of sales as they occur.

Keep careful notes about how your strategy rolls out so you can replicate it later, if desired.

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Day 9: Follow Up With Leads or Execute a Follow-Up Strategy

As long as youre prepared and ready to deliver your product or service, why not maximize your effort
by generating as many prospects as possible and converting as many of them into customers as possible?
To leverage the effort youve already made, spend today either (1) following up with prospects
generated yesterday, or (2) generating even more prospects by running a second strategy such as an
email broadcast to additional addresses, a letter sent to a second joint-venture partners list, another
newspaper ad in the same newspaper or a second local paper, and so on.
Ideally, you shouldat the very leastfollow up aggressively with the prospects you generated
yesterday, either by conducting a telemarketing campaign to prospects who provided their phone
number, by sending a thank you email to prospects who called or visited, by broadcasting a voicemail message in your own voice, or by using other follow-up techniques you read about in Instant
Income.
Let someone else handle fulfillment and service delivery to customers who bought yesterday.
Your goal today should be to convert even more prospects into buyers. Below are some prompts that
will help you decide which follow-up method to use.

Write a telemarketing script that re-engages your prospects in conversation.

Review Chapter 5 in Instant Income to help you write a script that converts prospects to buyers.
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Send a follow-up email that compels your prospects to contact you again.
Review page 180 in Instant Income to help you write an email that will be read and responded to.
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Broadcast a voice-mail message to prospects that reminds them of your offer.

Review Chapter 5and especially pages 142-143to help you create a voice-mail message that is
friendly and compelling.
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Day 10: Turn Your Instant Income Into Long-Term Cash-Flow

Creating Instant Income in just 10 days can be exhausting. So todayon this last day of the
Instant Income 10-Day TurnaroundI have one more important assignment for you that will enable
you to more easily create cash from this strategy anytime you want. Even though the Instant Income
strategies are designed to quickly bring in the cash and rapidly jump-start the momentum in your
business, they should eventually be turned into long-term cash-flow strategies that can be replicated
as part of a well-tuned cash-creation machine.
By determining today how youll install this strategy in your business, you can optimize the work
youve done, re-use the materials youve created, leverage the people youve trained, and monetize
the alliances youve negotiated over the last 10 days.
To determine how youll turn this weeks Instant Income strategy into a long-term system in your
business, read Chapters 19 and 20 of Instant Income. Theyll help you determine how to integrate
the strategy on an ongoing basis. But more importantly, these two chapters will help you develop an
entire year-long calendar of Instant Income strategies.

How can I incorporate this strategy on a long-term basis in my business?

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When should I execute this strategy again?

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What systems, people, partners, vendors or other resources will I need next time?
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How will I execute this strategy differently next time, if applicable?

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 25

Final Discussion Notes for Your Readers Group

What did you learn by participating in the 10-Day Turnaround Program? Share your experience
with your Readers Groupthen share it with others who might benefit from Instant Income: Strategies
That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs.
Additional Instant Income tools are available to bookbuyers and others at the Instant Income Web
site. Visit http://www.instantincome.com for free tutorials, free business-to-business gifts for your
customers and clients, a list of resources mentioned in the book, the Instant Income Overnight Audit
(for bookbuyers only)plus other resources being added frequently.
If you or your colleagues would like private, professional assistance on an ongoing basis as you
implement the Instant Income strategies, visit http://www.instantincome.com/coaching.html.
And finally, take time in the next few days to talk to others about your experience using the Instant
Income strategies. Imagine the benefits to small business owners, innovative employees and Occasional
Entrepreneurs around the world if they were more pro-active in creating substantial new cash-flow in
their lives! Together, you and I can impact so many people. To tell a friend about Instant Income, visit
http://www.instantincome.com/spread_the_word.html today! Or suggest they visit the same
independent bookstore you and your Readers Group frequent.
As the final step of the Instant Income 10-Day Turnaround Program, complete the report below
for your next Readers Group meeting

How much Instant Income did I make? $___________________________________

What kind of momentum was created in my business?
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What was my biggest insight or a-ha moment?

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Are my employees more sophisticated or better trained now?

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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 26

Final Discussion Notes for Your Readers Group

(continued)

What systems did I put in place as a result of executing this strategy?

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Did I find out what my customers really want from me and my business?
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How will I use my new-found knowledge with future campaigns?

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About the Instant Income 10-Day Turnaround Program: 2007 Janet Switzer. All rights reserved. No part of this document may be
copied, transferred, sold, combined into other documents or otherwise used without the authors written permission.
About Instant Income: Instant Income is a registered trademark owned by Janet Switzer. Instant Income Overnight Audit is a trademark
belonging to Janet Switzer. All other marks are the property of their respective holders. Instant Income: Strategies That Bring In the
Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs is available in bookstores from McGraw-Hill Publishers.

Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 27