ng

k u tin, bn truy cp ti a ch http://mailchimp.com/ Chn Sign Up Free c th s dng ti khon min ph. Vi Mail Chimp, bn c th gi ti a 12.000 email cho ti a 2.000 khch hng trong vng 1 thng.

s dng ti khon chnh thc, cc bn c th tham kho gi ti phn Pricing

Sau , in vo cc thng tin cn thit nh a ch email, username v password. Chn Create My Account hon tt

 Khi ng k thnh cng, bn s nhn c mt thng bo yu cu kim tra email dng khi ng k kch hot ti khon Mail Chimp ca bn

Email kch hot ti khon ca Mail Chimp

Click vo button Activate your account kch hot

Sau khi click vo button, bn s c dn v trang confirm ca Mail Chimp. in vo 2 t trong Captcha xc nhn ln cui (sao m rc ri th nh?)

Tip theo , bn in vo mt s thng tin ca c nhn bn

Phn thng tin ny s c hin th di footer ca email (email ny c gi t ai, a ch no)

Thng tin ca cng ty v cu hi bo mt

Bn c th stick vo option sau nhn c nhng tips cho vic gi email t Mail Chimp Chn save and get started hon tt

Hng dn s dng Sau khi hon tt vic ng k, bn ng nhp ti khon ca mnh bt u s dng. Nhp username v password, chn Log in

 H thng ca Mail Chimp c qun l b thanh cng c chnh nh sau:

i vi h thng email ca Mail Chimp, bn phi tri qua quy trnh bao gm 3 bc chnh: To danh sch khch hng To Sign up form Thit k email Gi Email

Bc 1 To danh sch khch hng Chn to danh sch khch hng (List)

in vo cc thng tin cn thit to List: List name: tn ca list Default from name: y l tn s c hin th khi khch hng nhn email ca bn c th l tn cng ty hoc c nhn (V d: IDEE Corp hoc Minh Truong)

 Default reply-to email: y l email nhn phn hi t khch hng, v vy, ti khuyn bn nn s dng email tht v check thng xuyn Remind people how they got on your list: dng nhc khch hng h ng k nhn email ca bn t u? C th l trn website, giy ng k khi mua hng, hi tho Is this the correct contact info for this list: Bn c th chnh sa phn ny chnh xc hn vi thng tin cng ty nu bn cha ng k ng nhng bc trn Email me at [email address] when: People subcribe People unsucribe: nu chn 2 option ny, Mail Chimp s gi thng bo v email ca bn khi c khch hng ng k hoc t chi nhn email ca bn Email Format: Nu chn option ny, ngi nhn c quyn chn nh dng m h mun xem (html, ni dung n thun khng hnh nh, hoc trn in thoi di ng) Chn Save hon tt

Sau khi to xong List, bn phi nhp hoc a (gi chung l import) danh sch khch hng sn c ca bn (trong my tnh c nhn, trong s tay khch hng) ln h thng ca Mail Chimp Chn Import nhp danh sch ca bn vo: Bn c th chn import ti y

 Hoc ti y:

Bn c th import ln bng nhiu cch: Upload form file: t 1 file di my tnh ca bn Copy/Paste from Excel: Ct/dn t file Excel s dng nu s lng data ca bn t. Nu s lng data ca bn t hng trm nghn tr ln, bn vn c th s dng nu kin nhn J Upload list from Constant Contact: import t danh sch ca Constant Contact. Constant Contact cng l 1 dch v gi email marketing chuyn nghip. Theo gii thch ca Mail Chimp: h xy dng chc nng khng phi v c mi quan h g vi anh Constant Contact ny, m ch n gin v h qu mt mi khi khch hng hi cch chuyn danh sch gia 2 dch v ny vi nhau :D From another service: t mt dch v khc. V d t Google Doc ti ngh kh nhiu bn s dng dch v ny

Trong phm vi ca bi ny, ti s hng dn cc bn import ln t 1 file c sn trong my tnh (Upload from file) Chn Upload from file Chn Browse chn tp tin (file) m bn mun import

Xin lu , y h thng ch chp nhn file di nh dng l .csv hoc text (tab delimited text file) khng phi l nh dng ca Excel Nhn tin ni n vn ny, ti cng xin hng dn cc bn cch thc to file di nh dng .csv v text, ng thi hng dn qua mt cht v cch lu tr database (iu m rt nhiu cng ty cha lm ng) Trc ht, cc bn to 1 file excel thng thng

Data ca khch hng ca cng ty bn s c lu di dng nh sau: Lu thng tin ca data theo dng ct (tn, a ch email, s in thoi, a ch) S dng ting Vit khng du

Chn Save as Save as type Text (tab delimited) khuyn khch cc bn xi nh dng ny h thng ca Mail Chimp, nh dng .csv s xy ra mt s li nu khng c nhiu kinh nghim Chn OK Yes nu Excel c cu hi

 Sau khi to cho mnh mt danh sch khch hng y v chi tit my tnh, cc bn a ln h thng ca Mail Chimp Chn Import list bt u nhp database

H thng s ln lt hi, tng ct database ca bn s tng ng vi trng d liu no ca h thng Mail Chimp V d: Ct Email di my tnh s tng ng vi ct Email Address ca Mail Chimp. Chn Ok xc nhn

 Ct Ten s tng ng vi First Name hoc Last Name (tu bn). Chn Ok xc nhn

y ti ch c 2 ct thng tin, c th database ca bn s nhiu hn Chn all done hon tt

Nu thnh cng, h thng s c thng bo V thng tin tng qut ca List thng tin ny s c cp nht thng xuyn khi bn chnh thc gi email

Sau khi hon tt to List, bn tr li bng iu khin (Dashboard) tip tc bc 2

Bc 2 To Sign up form

To Sign up form s gip bn tng thm s lng database ca h thng bng cch nhng (embed) on code m Mail Chimp cung cp vo webiste hoc bt c u m bn mun Phn ny xin vui lng tham kho thm bi b phn k thut ca bn Bc 3 Thit k v gi Email

Chn danh sch m bn mun gi n Bn c th chn Send to segment gi theo nhng tiu ch m bn mun (ch nhng khch hng ti thnh ph H Ch Minh, c tn l Minh) Hoc n gin l gi ton b khch hng trong list Send to entire list

in thng tin ca campaign Name your campaign: tn ca campaign Message subject: tiu ca email

 From name: email c gi di tn ca ai (thng l tn cng ty) Reply-to email: email nhn phn hi ca khch hng Personalize the To: field: phn ny s gip bn gi c nhn ho n tng khch hng (V d: Gi anh Minh, Cho anh Sn). c nhn ho, bn dng hm *[FNAME]* cho first name, cc hm khc tham kho thm *[MERGETAGS]*

Chn Next tip tc Sau bc ny, chng ta phi i din vi 2 kh nng: Mt s bn s may mn c nhn vin design v k thut trong cng cng ty Mt s bn s km may mn hn khi phi hon tt t u n cui chin dch email m khng c thm s h tr no khc

V vy, chng ta tm thi chia bi vit thnh 2 hng hng dn c 2 nhm bn ny nh a/ Nhng bn khng c designer v IT Hiu c s km may mn ca cc bn, Mail Chimp h tr mt s template mu c th gip chng ta hon thnh kh tt trong vic truyn ti thng ip n khch hng Cc bn c th chn trong 2 la chn sau gip mnh thit k email: Basic layouts hoc Pre- designed

 Vi Basic layouts, cc bn c th chn b cc email mu ph hp vi tng thit k ca mnh Layouts s c chia thnh nhiu ch khc nhau d la chn

Vi Pre-design, email cng c chia thnh nhiu ch nhng ni dung v hnh nh phong ph hn

Sau khi chn cho mnh mt email mu, cc bn bt u chnh sa ni dung v hnh nh ca email mu cho ph hp hn (hnh nh, logo cng ty) Mt email mu sau khi chn s c hnh dng nh sau:

Mun thay i ni dung phn no, cc bn r chut vo phn v chn Edit i vi phn hnh nh, cc bn c th chnh sa nh sau:

Chn hnh mi bng cc cch From your computer: up hnh t my tnh ca bn From URL: up hnh t 1 URL From gallery: t gallery ca bn ti Mail Chimp

Chn Upload up hnh ln

Bn c th resize (chnh sa kch thc) nh theo mun ca mnh bng cch in thng s ca chiu rng (width) v chiu cao (height)

 Nu mun ngi nhn c th click vo hnh nh n website, bn c th a link website vo trong hnh nh ti y

Thm vi dng ch ch thch s gip ngi c hiu c ni dung chnh ngay c khi hnh nh b block

Hnh nh s hin th y bn c th d dng xem trc

Chn Save hon tt

i vi phn ni dung, h thng cung cp cho bn cc cng c chnh sa nh sau:

 y c cc cng c n gin tng t Word nh chn font, in m, in nghing, chn link, canh l Ti ch xin lu cc bn phn Merge Tags

Cng c Merge Tags s gip cc bn c nhn ho c rt nhiu ni dung nh tn, h (v d: cho Minh, cho Sn) cng nh chn cc cu lnh (unsubcribe link)

Mt on ni dung c chn Merge Tags s c dng nh sau thay i mu sc ca theme, cc bn s dng box Color themes

 Trong phm vi bi vit ny, ti khng hy vng c th hng dn cc bn tr thnh mt ngi thit k email chuyn nghip bng nhng cng c cn bn. Chnh v vy, kh nng tm ti, sng to ca cc bn vn l yu t quyt nh n hnh thc v cht lng ca email. Nu mun i template khc, cc bn chn Change template b/ Nhng bn c designer v IT i vi nhng bn c b phn h tr, quy trnh cc bn c th s dng email c thit k ring gi email nh sau:

Thit k email, s dng nh dng .psd

Ct html le c thit k

Up code html ln h thng ca Mail Chimp

Designer s gip cc bn thit k 1 email template (template ny s nm di dng file .psd hoc .ai, nhng tt nht vn l .psd). B phn IT s dng html t template ny v nhim v ca bn l up ton b code c ct ln h thng ca Mail Chimp s dng Mt on code html s tng t nh sau:

Bn s lm g vi mt ng ch nh th? u tin bn quay li vi ca s chn template ca Mail Chimp nh (Create & send Campaign hoc Change templates bn cn nh ch)

Cc bn chn phn Code custom templates up on code ca mnh ln

 Mn hnh s c 3 giao din cc bn s dng, cc bn chn giao din Code nh

Xo ton b on code c (nu c) v paste ton b on code m bn c vo khung edit

Chn biu tng Preview Document xem th V y l kt qu - on code nm trn v hnh nh hin th nm di:

 Bn c ko chut xem tip nh Sau khi tm hi lng vi thnh qu ca mnh, cc bn chn Send a test kim tra email khi chnh thc nhn th s c kt qu ra sao

in a ch email ca bn vo v chn Send test

S c kh nhiu trc trc xy ra khi gi n email ngi nhn (tham kho thm bi Nhng lu khi design v ct html). Bn nn test trn y cc trnh duyt Firefox, Chrome, IE v cc dch v Gmail, Ymail, Outlook m bo hin th tt trn tt c nh Khi hi lng, bn chn Save kt thc t tn cho email va up, chn Save as

 Email m bn va thit k s nm trong mc My templates. s dng, bn Select template

Chn Next tip tc n phn ny cc bn s thit k 1 on Plain-text, c hiu nh 1 on ni dung tm tt hoc miu t khi hnh nh ca bn khng hin th (block hnh, hnh b li) ngi c vn cn ni dung c v hiu email

 Chn Popup preview xem nhanh hoc Send Plain-text test gi test qua email ca bn

Nu thy ok, chn Next tip tc Phn cui cng l xc nhn tt c cc thng tin trc khi gi email chnh thc

 Sau khi xc nhn xong tt c thng tin, cc bn c th gi ngay

Hoc ln lch gi t ng

V in cc thng tin v ngy gi gi Nh ch edit li Time Zone nh

Sau khi hon tt vic gi, vic ca bn ch cn ung dung rung i v xem kt qu m thi xem kt qu ca chin dch Email Marketing, cc bn chn Reports

 xem Report ca chin dch no, cc bn chn View Report ca chin dch

Cc thng s c report chnh l Opens: s lng m email Unopened: s lng cha m email Clicks: s lng click vo website (nu trong email c gn link vo webiste) Unsubcribers: s ngi khng mun nhn email vo ln tip theo Complaints: s ngi cho rng email ca bn l spam v lm phin h - tnh bng s ngi click vo nt spam trn dch v email ca h

xem chi tit hn tng hot ng ca ngi dng, cc bn chn Subcriber Activity Trong thng k hot ng ca ngi nhn, phn quan trng nht l Opened. Phn ny s thng k ln lt tng khch hng ca bn xem ai c email, c bao nhiu ln v vo thi gian no Bn cnh , Mail Chimp cng gip bn chm im mc nhit tnh (active) ca tng khch hng thng qua Member Rating. Nhng khch hng c Member Rating cao l nhng khch hng trung thnh v tht s c quan tm n sn phm/dch v ca bn.

Bn cng c th xut thng tin ra bng cch chng Download to Excel

Ngoi ra, hot ng ngi dng cng c nhng thng s tham kho sau: Trends: thng k ln m qua thi gian gi no khch hng ca bn s m email nhiu nht Sent to: thng k bn gi email n khch hng no Didnt Open: nhng khch hng khng thm m email ca bn URLs Clicked: thng k khch hng no click vo link no trong email Bounced: l thut ng ch nhng email gi khng thnh cng do li k thut, c th email ca nhng khch hng ny sai hoc b y hoc ht hn s dng Unsubcribed: nhng ngi m email ca bn v cm thy khng c ch, h khng mun nhn tip vo ln sau Complained: nhng ngi khng thm m email v click vo nt spam

xem thng k chi tit ca vic click email, cc bn chn Click Performance Click Performance s gip cho cc bn thng k c tng link trong email s c bao nhiu ngi click (unique clicks) v click bao nhiu ln (total clicks). Vic ny s gip ch bn nhng g? Bn s bit c sn phm/dch v hoc thng tin no ang c khch hng quan tm nhiu nht (thng qua s lng click vo link nhiu)

Ngoi ra phn Advanced Reports s gip cc bn c thm 1 s thng tin v khch hng ca mnh Bn c bao nhiu khch hng ang s dng Gmail? Hay l h s dng Yahoo Mail? Hiu qu ca tng dch v ny? Gi n Gmail hay Yahoo Mail th t l thnh cng cao hn (thng qua lng Bounces thp)?...