The purpose of creating this product was to get a clear idea whether it is possi ble for kwetiau instan

to penetrate to the market as a new product whis has an old concept but come up with new idea. and also make a detailed strategy plan forkwe tiau instan which will be helpful in kwetiaus penetration process. Based on the ex periences of instan noodle in Indonesia,succesfully when penetrate the market o r creating a competitor product. But a lot of work needs to been done. The empirical part of the study is the survey. Both qualitative and quantitative researches have been used. Qualitative research includes an interview , while q uantitative research means the use of a questionnaire. During the questionnaire process, 20 copies have been sent out and got 18 replies. The study findings sho w that most of the respondents were interested in kwetiau Instant. They were rea dy to try this new product when this prodect has already release to the market w hich mean this product get a big attention from the responden and possible to ge t Indonesian attention.Promotion was important, all kinds of promote channels ca n be used, such as advertisement, sales promotion. Although the study results sh ow a clear answer of the project, it has some limitations. Still many problems n eed to be settled in kwetiaus future development.