Mood board Summary All of the adverts and products are all promoting the smell of the aftershave

or the perfume. They all use an iconic image of a celebrity or a model to attract the target audience. The images of the males are a very masculine and sexy showing off their bodies. The colours of the bottles are greys, greens, blues and golds. There are very masculine colours used to promote a manly desirable product. All of the brands names are outlined in either big font or bold colours.