Matthew Hennessy

My Advert Fits All Cap Codes I personally believe that my aftershave advertisement fits all of the CAP codes used by the Advertising Standards Agency. The reason I think this is true, because I have not used any inappropriate language or images within the advertisement I had produced. Also, I am not making any false claims about my product, I am just simply promoting the product and trying to create a business theme with connotations of a professional, confident and sophisticated businessman. In the advert I have not used any racial or discriminating terms. However I am implying with the advert that if you wear the aftershave you will be able to drive a sports car, or run your own business. It is just the name of the aftershave.

Matthew Hennessy