Advert Analysis

Matthew Hennessy

The water represents a fresh feeling when wearing the aftershave and also relates to the name of the product Leau Dissey meaning the water of Issey.

Leau Dissey means the water of Issey. It is the aftershaves product name. It is also acts as wordplay because Leau Dissey sounds like L'odysse, which means The Odyssey. This links to the water in the background of the image. This relates to the ancient Greek gods and the god of water Poseidon.

The body language that the model shows that he has a lot of power, he is in control and is very suave. The direct gaze shows that he is very powerful, strong and sexy. The code of costume is very smart but the unbuttoned shirt shows that he is cool and on. He is wearing the formal tuxedo in a very informal way. This shows that he has just finished from a dinner party of some sort and has had good time with the ladies.

The golden theme gives the product an exclusive feel to it but it also at a reasonable price this draws in customers to try and say that you dont need expensive gold materialistic items to feel exclusive.

Paco Rabanne 1 Million uses a golden theme on the bottle itself to try and promote the product to be only for the privileged buyers. The bottle is very luxurious, made with a golden body and a diamond crown. Each bottle is separately numerated and the edition is limited.

The colors are very calming, serene and relaxing. This advert is trying to attract females that like the outdoors but also likes to be sophisticated as of the clothing she is wearing.

The stick object that she is holding with the bottle of the perfume on the end of it represents thats she is running away or escaping from something or someone. The object she is holding meant to be the same as the red and white handkerchief knapsack on a stick this relates to the name of the product en escapade which means to escape in French.

The object she is holding can also represent a riding whip meaning that she has escaped on a horse, she is also wearing riding boots which helps develop the idea of an escapade Her body language reveals a strong, determined and confident women and this is seen in the long strides and the fact that we see her walking into the distance.