All products/services offers that are fighting for the same disposable income.

The gathering, organizing, and interpreting of information about existing and potential competitors.

The entrance of new competitors is likely when: There are high profit margins in the industry There is unmet demand (insufficient supply) in the industry There are no major barriers to entry There is future growth potential Competitive rivalry is not intense Gaining a competitive advantage over existing firms is feasible

Competitors

Direct

Indirect

Potential

 1.

Maruti Suzuki 2. Hyundai 3.Tata Motors

Passenger vehicles

 Commercial

vehicles

Maruti 800

Alto K10

Alto

Ford Figo

Hyundai Eon

Hyundai i20

Maruti Suzuki Swift

Maruti Suzuki Swift Dzire

Nissan Sunny

Renault Logon

Mahindra XUV-500

Ashok Leyland Dost

Mahindra Maximo

Ashok Leyland U-2723

Mahindra Navistar

EXCEED : Exceeding the customers expectations. maintain the customers relationship TATA has launched EXCEED program in july,2011.

To