Name- Gauri nagarkar

GROUP- MAGZINE(BUSINESS TODAY JULY 2011) ARTICLE-Growth tonic..

PG NO 74, (COMPANIES WHO HAVE COMPELTED 1OO YEARS..)

 Its all burmans business.... Company was established by Dr SK burman in Calcutta -1884 IN 1949 dabur launched dabur chawanprash "in tin pack and it was the first branded chawanprash in India.. Later they introduced all the other segments such as oral care, hajmola tablet, real juices etc..

Dabur

 Story.....(mint candie...) (anand burman) At dabur its empowerment of employees for the growth of the company.. we are here allowed to take risk ,innovations and sometimes even to fail... Mr Sunil Dugal(ceo).

 Till 1990s the company could not make its potential.... He hired a consulting firm Mc kinsey.. IT WAS TOUGH FOR BARELY 40 CRORE COMPANY TO COUGH UP 10 CR TO PAY CONSULTANT TO TELL ME I MUST QUIT.
-ASHOK C BURMAN

 MC KINSEY SUGGESTION- No family...

t was hard to decide that none of my children and brothers would enter the company...ACB WE STUMBLED INTIALLY BECAUSE WE WERE SCARED TO ASK WHAT WAS HAPPENING IN THE COMPANY..

But at the end company has made reputation in ruthlessly competative FMCG SECTOR....

 Thus it got its highest sales by endorsement of chawanprash which had MS DHONI.. IT HAS TOUGHEST COMPETITOR OF ITC AND HUL WHICH ARE ALSO MAKING MARK IN THE COMPETITION.... CONCLUDING the point is we do not believe in pushing what we like BUT WHAT OUR CONSUMERS LIKE, WHO CARES ABOUT WHAT MY TASTE AND BELIEF IS

 THUS DABUR STANDS AT FINEST POSITION COMPLETING TS 100 YEARS OF EXCELLENCE.....

THANK YOU