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  • A Critical Review of "Green Marketing Strategies: An Examination of Stakeholders and The Opportunities They Present"

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    Naima Khurshid
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    This document summarizes a research paper titled "Green marketing strategies: an examination of stakeholders and the opportunities they present". It discusses how the paper examines opportunities for marketers to engage stakeholders in green marketing and increase emphasis on sustainability. It presents the paper's conceptual investigation framework and findings on representative research questions about customers and stakeholders. The summary criticizes that the literature review focused only on journals, ignored other factors like macro environment impacts, and did not study consumer perceptions of green marketing.

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    This document summarizes a research paper titled "Green marketing strategies: an examination of stakeholders and the opportunities they present". It discusses how the paper examines opportunities for marketers to engage stakeholders in green marketing and increase emphasis on sustainability. It presents the paper's conceptual investigation framework and findings on representative research questions about customers and stakeholders. The summary criticizes that the literature review focused only on journals, ignored other factors like macro environment impacts, and did not study consumer perceptions of green marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views6 pages

    A Critical Review of "Green Marketing Strategies: An Examination of Stakeholders and The Opportunities They Present"

    Uploaded by

    Naima Khurshid
    This document summarizes a research paper titled "Green marketing strategies: an examination of stakeholders and the opportunities they present". It discusses how the paper examines opportunities for marketers to engage stakeholders in green marketing and increase emphasis on sustainability. It presents the paper's conceptual investigation framework and findings on representative research questions about customers and stakeholders. The summary criticizes that the literature review focused only on journals, ignored other factors like macro environment impacts, and did not study consumer perceptions of green marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    A critical review of Green marketing strategies: an examination of stakeholders and the opportunities they present

    By Joesph, Mark and Jennifer


    Presented By: Naima Khurshid

    Introduction
    Research Opportunities created for marketers to reach the stakeholders and to increase emphasis on green marketing Integration of Marketing, Management and Operations Literature to find the current themes

    Firms adhering the Triple-bottom line performance evaluation

    Green Marketing Strategy

    Conceptual Investigation Framework

    Findings

    Research Opportunities Research Questions


    Representative Research Questions concerning Customers Representative Research Questions concerning Stakeholders

    Criticism

    The review of literature only concentrated on journals and avoided books, international journals.

    In this research paper, focus is only onto examination of stakeholders. Effects of other macro environmental factors e.g. PEST have been ignored onto green marketing practices.

    No efforts are being employed towards studying the consumer perceptions towards green marketing. The impact of consumer perceptions could not be ignored.

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