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    In india, coca-cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people. Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising.

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    In india, coca-cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people. Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising.

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    18 views8 pages

    Imc

    Uploaded by

    Randie Deos
    In india, coca-cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people. Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising.

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    COCA COLA

    Presented by:Vinod Kumar Ajay Kumar Prakash Chandan Kumar

    http://www.coca-colaindia.com

    Introduction: In India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Manufacturer The Coca-Cola Company Country of origin United States

    http://www.coca-colaindia.com

    Integrated marketing Communication


    Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customers Consisting of six steps: Situation analysis Marketing objectives Marketing budget Marketing strategies Marketing tactics Evaluation of performance
    http://www.coca-colaindia.com

    Advertisement: Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. Coca Cola uses the concept of aggressive advertising to promote its products. Thus advertising is the most important marketing tool for the company as it has to cater mass consumer markets. They mainly does national advertising. Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements build brand image and create awareness. Big names of Indian film industry mainly become the brand ambassadors of the company. Through out the years, the slogans of the Coca- Cola have been memorable. For E.g. Thanda Matlab Cola- Cola

    http://www.coca-colaindia.com

    http://www.coca-colaindia.com

    http://www.coca-colaindia.com

    Title
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.

    Find more free PowerPoint templates on: http://www.dvd-ppt-slideshow.com http://www.coca-colaindia.com

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