a.

A SWOT of the brand in short.

Rahimafrooz Solar Strength: Pioneer of solar energy in Bangladesh 25-year old brand Customers trust due to unfaltering performance Leverage from parent brand - Rahimafrooz Have own distribution channel Rural Services Foundation (RSF) an NGO owned by Rahimafrooz Weakness: Technical product More focus on technical specifications, less on aesthetic brand appeal Opportunity: Component (of solar power system) branding Utilize RSF for activation Threat: No specific guidelines or regulations It must be noted that renewable energy is a relatively new thing in Bangladesh. There are no specific guidelines or regulations in this regard. This needs to be addressed without delay. In the absence of proper specifications, quality standards and guidelines for technology and equipment, a good thing may well be ruined by poor quality technology and equipment.