NOTICE DDM(2008-13) SERVICE MANAGEMENT PROJECT General instructions

There are two assignments individual company(to be submitted by two members of respective groups ) and overall analysis(to be submitted by whole group) . The project is to be given computer typed. Use of bar Graphs and pie chart is welcomed as it is going to fetch you extra marks. For analysis part you have to view annual report(specially Directors report) of the company to figure out the reasons. (may use internet but do not copy) Last date of submission is 16th April 5.00 P.M. after which you will be awarded zero marks . Individual company assignment (max. 2 pages each company) and group assignment (max. 5 pages) to be clubbed and submitted. No more than two members should be there for individual company assignment. If no. of group members are 11 or 12 choose 6 companies. Service sector given by students earlier is same and no changes will be entertained. Consecutive Enroll no. has to be there for individual company assignment. You are only allowed to extract data from CMIE database.

QUESTIONS :
Group Assignment (7.5 Marks ) Max. 5 pages
1. Name the top 5 or 6 players (depending on the size of the group) in the
industry you selected according to year ending .

2. What are the different marketing expenses mentioned by CMIE .( F.e :

rebates and discount, sales promotion expenses etc. Dont show general marketing expenses figures as it is the sum of rebates and discount , sales promotion expenses. Use pie charts if possible) .

3. Comment on the data given for each marketing expenses for the companies
in your industry set. In which category was it maximum and why (exact data is not required , only reasoning of the same is to be mentioned . use bar graphs if possible )?

Individual company Assigment( 2 members of respective group) (7.5 Marks) Max. 2pages for each company
1. Comment on the overall performance of one company based on the expenses it incurred for marketing .