#ChappalMaaro

An initiative by The Bombay Store Social Media Marketing by MindShift Interactive

Objective
To spread awareness about new flip flops, introduced by The Bombay Store via Twitter, creating instant buzz for product

Strategy
- Twitter used as the primary platform to engage and interact with the audience and make #ChappalMaaro trend
-#ChappalMaaro was positioned as a contest hashtag with initial few tweets as seeded in.

- Leveraged upon the Mumbai elections as the conversation starter

Result
+78 unique users who participated with over 150 mentions to The Bombay Store.

Over 650 tweets using #ChappalMaarohashtag #ChappalMaaro trended as the topmost hashtagin India & Mumbai within 25 minutes of its introduction

#ChappalMaaro Trending in India

#ChappalMaaro Trending in Mumbai

#ChappalMaaro Trending in Delhi

Online Sentiments

Outreach in the first 25 minutes!!

Overall Outreach

Demographics

Influencer Interactions

Heavy Interactions

About MindShift Interactive

MindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence. MindShift Interactive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social Media Marketing Agency and Social Media Research Company respectively. Combined together, they give your business an insightful and innovative Social Media Outreach.

Thank You!

ZafarRais, CEO MindShift Interactive www.mindshiftinteractive.com +91-9820071517 zafar@mindshiftinteractive.com

C S S UD E A E T IS