Brief descriptions on the Participation of International Exhibitions in 2010

Participation of International Exhibitions in 2010

Indonesia

Cambodia

Vietnam

Pakistan

Maldives

Singapore

USA

In 2010, the Marketing Department extended its reach prospective students in the foreign frontiers. The Marketing Department has selectively attended education exhibitions in countries such as Indonesia, Cambodia, Vietnam, Pakistan and Maldives to provide education advisory to potential students. Responses were encouraging and the Department will continuously work closely with the respective student recruitment agents in future events. Venues in Singapore and USA were mainly conference and the origin of visitors was mainly foreign education institutions.

Brief descriptions on the number of participation at local public exhibitions and school exhibition in 2010
No. of Participations at Local Public Exhibitions and School Exhibitions in 2010
16 14 12 10 8 6 4 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Local Public Exhibition School Exhibitions

The Marketing Department attended a total of 31 local public exhibitions last year. Most of local public exhibitions were held in Kuala Lumpur together with some in other states. The local public exhibitions surged to the peak in March in view of SPM and STPM results released in the same month. Exhibitions in this nature provided the most effective platform to promote and disseminate education information for potential parents and students. Participations of school exhibitions, on the other hand, acted as a soft marketing approach to generate awareness among Form 4, 5 and 6 students on programmes offered by UNIRAZAK. Collaboration with Doctorjob, a popular educational magazine publisher with extensive network with secondary schools in the Klang Valley, a total of 26 schools was selected to conduct personality test, career talk and exhibitions. Such activities picked up in April and reached to its height in July and slowed down in August as SPM / STPM examinations approached.