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INDIA IN TELECOM SECTOR

India is 4th largest market in asia after china, japan and south korea.

Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies.

Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies.

Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp).

AIRTEL

Introduction

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology. Airtel was voted as the Best Cellular Service in the country for four consecutive years. Largest Private Integrated Telecom Company in India. 3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.

Vision 2010
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By 2010 Airtel will be the most admired brand in India:

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Loved by more customers Targeted by top talent Benchmarked by more businesses

Reason for success:

Maximizing Customers product and service experiences. In touch with current market trends. Understanding of customers likes and dislikes. Proper positioning of brand in the market. Brand Consistency. Value Addition to products and services. Promotional offers.
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Easy Recharge

Maximizing Customers product and service experiences.

Reaso ns for Succes s

In touch with current market trends. Customer Satisfaction Affordable Easily accessible Strong customer relationship

Features
STD/ISD Facility Voice Mail Short Message Services Free CLIP Balance Enquiry

Airtel partnered with leading players in telecommunication players across the globe. It has managed to work with the best of domain specialists globally and emerge as a world class entity. Partnerships

SWOT Analysis
Strengths 1. Over 77 million users 2. It is the largest cellular provider in India 3. Strong Pan India Presence Weaknesses 1. Till recently they did not had own towers as compared to their own counterparts. 2. MTN Deal failure will signal lack of any real market investment.

Opportunities 1. Tie up with google 2. Strategic partnership with Blackberry. 3. Expanding its business in rural areas. Threats 1. Presence of close and strong competitors. 2. Vodafone increasing acceptance. 3. Potential entry of global competitors.

VODAFO NE

Introduction
The company was found in 1982 as a join venture. The name was derived from the newly-found companys goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Speech mark logo, suggesting conversation.

Vodafone Essar

Vodafone Essar, previously hutchison Essar is a

cellular operator in India that covers 23 telecom circles in India.

Despite the official name being Vodafone Essar, are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular

its products

phone coverage throughtout India with good presence in the metros.

PRODUCT

Prepaid Postpaid I-Phone 3G Magic box handset World calling cards Gulf calling cards Vodafone PCO Vodafone Handyphone

Services

Tunes & Downloads Entertainment Devotional Sports News & Updates Call Management Services Travel Mail, messaging & more

PRICE

Vodafone wants to make its service accessible to all. Offers various pricing structure to different customer groups. Monthly price plans are available. Rewards on the usage.

PROMOTION

Vodafone works with icons such as zoozoos & pug to communicate its brand values. Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand Image and the message very effectively. This is known as above the line promotion. Vodafone actively develops good public relations by sending press releases to national newspaper.

4 Ps
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PRODUCT PLACE PRICE PROMOTION

Business Strength

Current market share Brand image Production capacity Corporate image Profit margins relative to competiton Promotional effectiveness

Vodafone Essar's Advertising Strategy

The Zoo zoos Campaign

SWOT Analysis
Strenghts 1. Leading mobile company in the UK. 2. Globally renowned name. Weaknesses 1. Network problem 2. Compitions from other networks

Opportunity 1. Takeover of O2 or T-Mobile 2. Diversification into new areas Threats 1. Threat of legal action by workers. 2. Obvious threat from other mobile tariffs e.g. virgin , Airtel etc.

THANK YOU !!