Competitors: 1) Stagecoach 2) Wimbledon Dance Academy 3) Royal Academy of Dance

Stagecoach http://www.stagecoach.co.uk/microsite/index.php?header_lid=152&toms=1&gclid =COH1j4T8hLECFcohfAodQHfFMQ

This is a screen shot from one of the links of the website called overview in which it gives a general description of the school and what they have to offer. It tells the reader the different age groups of the students that can apply to the school.

Wimbledon Dance Academy http://www.wimbledondanceacademy.co.uk/classes

This is a screen shot of the about us page on the website, it tells the reader that they are not an old fashioned shabby type dance school but then not a modern gym type dance academy. They use the words fun, exercise, knowledge and sill to appeal to the reader. Royal Academy of Dance http://www.rad.org.uk/article.asp?id=30

This is a screen shot from the Royal Academies website, it is from the about us section. The page includes a quote from the chief executive telling readers how dedicated they are to what they do and the company they run.