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    IMPORTANT DATES: Date of first meeting (4 marks) February 6&7, 2012 Date of second meeting (2 marks) February 21 and 22, 2012 Date of Final Project Submission (14 marks) March 5, 2012 All term papers to be submitted in hard copytyped and spiral bound format.

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    IMPORTANT DATES: Date of first meeting (4 marks) February 6&7, 2012 Date of second meeting (2 marks) February 21 and 22, 2012 Date of Final Project Submission (14 marks) March 5, 2012 All term papers to be submitted in hard copytyped and spiral bound format.

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    4 views1 page

    MM Term Paper Details

    Uploaded by

    deepak0705
    IMPORTANT DATES: Date of first meeting (4 marks) February 6&7, 2012 Date of second meeting (2 marks) February 21 and 22, 2012 Date of Final Project Submission (14 marks) March 5, 2012 All term papers to be submitted in hard copytyped and spiral bound format.

    Copyright:

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    JAIPURIA INSTITUTE OF MANAGEMENT LUCKNOW PGDM (All Programs) Trimester 3 MARKETING MANAGEMENT II (Sec.

    A & C) TERM PAPER

    1.0 Select an Emerging Marketing Trend (Contemporary Marketing Strategy adopted by a firm).
    This trend could be related to any product or service targeting either the urban or rural consumers; and related issues.

    2.0 OBJECTIVE OF THE PROJECT Explicitly define the purpose of the project and the rationale behind selecting a particular Marketing Trend. 3.0 METHODOLOGY Genesis of the chosen trend to be elucidated. Chosen Research Design to be specified. Related literature review. 4.0 CONCLUSION Detailed findings from the study. Discussions and Inferences drawn Future Implications of the trend on the dynamic marketing scenario. IMPORTANT DATES: Date of first meeting (4 marks) February 6&7, 2012 Date of second meeting (2 marks) February 21 & 22, 2012 Date of Final Project Submission (14 marks) March 5, 2012 * All term papers to be submitted in hard copy- typed and spiral bound.

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