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  • Branding With Brains FINAL 1

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    Priyanka Patil
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    This book talks about how brand choices are made by our subconscious mind. How company can use this knowledge to ensure the potential customer chooses their brand over competitors brand.

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    Branding With Brains FINAL 1 - Copy

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    This book talks about how brand choices are made by our subconscious mind. How company can use this knowledge to ensure the potential customer chooses their brand over competitors brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views15 pages

    Branding With Brains FINAL 1

    Uploaded by

    Priyanka Patil
    This book talks about how brand choices are made by our subconscious mind. How company can use this knowledge to ensure the potential customer chooses their brand over competitors brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    PRESENTED BY

    PRIYANKA

    WHAT COMES TO YOUR MIND WHEN I SAY BRANDING WITH BRAINS

    Branding? Why?

    BRAIN SCAN

    LAWS OF BRANDING

    COHERENCE

    PARTICIPATION

    INDIA AGAINST CORRUPTION

    BRAND ANNA

    AIDA MODEL

    BRAND CHOICE MODEL

    Goal Activation

    Brand Battle

    Awareness

    Action

    Conclusion
    This book talks about how brand choices are made by our subconscious mind and how company can use this knowledge to ensure the potential customer chooses their brand over competitors brand. Companies compete in the market whereas brand competes in the mind of the customers.

    THANK YOU!!!

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