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Tablet PCs: The future computers
Business Communications Mini project-1
Tablet PCs: The future computers
Table of Content: Sl. 1 2 3 4 5 6 7 8 INTRODUCTION WHAT IS TABLET PC? WHAT IS TABLET PC? A SHORT STORY OF THE TABLET PC PUTTING TABLET TO US: KEY PLAYERS IN MARKET: MARKET STRATEGY: CURRENT TRENDS AND FUTURE EXPECTATIONS FROM TABLET MARKET: 9 REFERENCE 14 Topics Page no: 1 2 4 5 6 8 10 12 Tablet PCs: The future computers Page 14 . No.
Executive summary: As a concept. software. As this nascent market grows at a breakneck pace globally . So have touch screen on phones. TABLETS have been around for a while. while a number of models are available in India some global brands and not so global ones there has been very little by way of differentiation amidst all these products . usability and an application ecosystem finally come together which has paved the way for a new generation of devices in the form of today’s TABLETS. challenges and the outlook for the tablet market. This report will highlight the potential and opportunity which should serve as a strategic tool for category players. Tablet PCs: The future computers Page 14 . it did take quite a while for a true convergence of hardware. OS. economies of scale has started setting in already. Why do a report on TABLET market? Tablets have the potential to grow exponentially if key players in the market can play to the right market forces. What to expect from this report? This report will not only look at global trends applications and use cases for tablets but also the current status of the market.
Tablet PCs: The future computers Page 14 . The most common type of tablet is the slate style. However. These devices which are what that most people mean when they refer to a tablet have electronics integrated into the touch screen unit and lack a hardware keyboard. like Apple's iPad or Microsoft's Surface. where a digitizer is laid under or over an LCD screen to create an electromagnetic field that can capture the movement of the special-purpose pen and record the movement on the LCD screen. The effect is like writing on paper with liquid ink. The tablet PC relies on digital ink technology.INTRODUCTION A tablet PC is a wireless. portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook computer but larger than a Smartphone. Some keyboards also function as docks for the devices. external keyboards are available for slate-style tablets.
converted into typed text. Handwriting can be saved as an image. and some applications. allow the user to save and search ‘digital ink’ documents. Tablet PCs offer an alternative to pen and paper. such as Windows Journal. Toshiba. p1) Tablet PCs: The future computers Page 14 . Integrated handwriting recognition technology enables users to create handwritten documents.WHAT IS TABLET PC? A Tablet PC is a lightweight computer. similar to a notebook. 2004.’ (Becta. The Tablet PC is a fully functional Windows XP portable computer that can be operated with a digital pen. Hewlett-Packard. ‘Microsoft and a number of hardware manufacturers (including Acer. Fujitsu Siemens and RM) launched the Tablet PC in November 2002. which allows the user to interact with software using a stylus (digitizer pen) as if writing on a slate. The pen can be used to control the PC and also to ‘write’ on the screen of the device. Tablets can also be easily carried around providing enhanced mobility and ease of use. with a more natural and intuitive interface than a conventional laptop computer.
and claims that Apple's Newton was the first tablet. Daring Fireball's John Gruber disagrees with Thurrot. arguing that Microsoft was first with its tablet PC initiative in the early 2000s. Paul Thorrot made a jab at the hype that has developed." Thurrot wrote." Tablet PCs: The future computers Page 14 . In rushing to defend their pet companies. The devices shipped in 2002. Almost eight years ago. and innovative product. when it was revealed that Steve Ballmer would debut a new tablet computer made by HP. Neither Apple nor Microsoft has anything to do with the conceptualisation or realisation of the tablet computer.A SHORT STORY OF THE TABLET PC In an article about the supposed upcoming Apple tablet. Thurrot made his remarks in a short post on his blog right before CES. "From 2001. trend-setting. And I have an exclusive photo of a prototype of this unbelievable. I say both are wrong. "I can now reveal that Microsoft and its PC maker partners will announce and then deliver their own Tablet PC well before Apple.
At the moment the iPad still ranks as the most widely used tablet pc. or practically half of the market. ultimately resulting in overall growth in revenue as a whole. Nonetheless. However you spin it. Demand for such devices is one thing. Tablet PCs: The future computers Page 14 . even for people such as myself who practically eat. Let’s not forget others that have recently hit the scene such as the HP TouchPad along with the new tablet webOS 3.0 which looks very promising as well. Statistics for smartphone growth is tremendously higher since they have been around longer and are the most commonly used capacitive touchscreen device. more options in several different price brackets for consumers. Other industry leaders are making tremendous headway though and the Android OS is not far behind at 41%. creeping up and gaining percentage points for the last 7 months in a row! Watch out Apple! Let’s not forget other popular mobile operating systems such as the upcoming Windows table OS (aka Windows 8 OS) and RIM’s BlackBerry tablet OS among others. it’s very interesting to watch the industry take off. this is a tablet pc related site and what I’m trying to point out is that popularity for tablet computers continues to soar. Although smartphones currently rank as the #1 most used portable touchscreen device. the tablet pc market has quickly become a multi-billion dollar industry. sleep and breathe all things gadget related. tablet pc’s are in fact gaining percentage points as the most popular device of choice. but competition also continues to heat up which respectively has a big impact on how much the tablet computer industry grows. The lineup of future tablet computers expected to hit the market soon is nearly impossible to keep up with. Among the list of most commonly used operating systems for such devices (smartphones & tablets) iOS dominates 49%.So as you can see. Those numbers above only account for capacitive touch screen tablets. More manufacturers entering the market means.
any new technology also comes with its own set of problems. is smaller and more manageable in many cases than that of the equivalent paper charts. The tablet PC gives you the portability of a PDA and the increased screen size and power of a desktop PC. the average weight of a tablet. Of course. a tablet PC uses a screen digitizer to turn your print or cursive handwriting into text that can be inserted into documents. wireless capability. Handwriting and speech recognition capability. Although some tablets can remain unplugged for as long as nine hours. Tablet PCs perform Tablet PCs: The future computers Page 14 . they probably think of a big PC in every room. encouraged for writing stability. most will need to be recharged within four hours. handwriting and speech recognition capability and security options. that PC will not budge when you want to take a trip to the sample closet or leave the room to confer with a consultant. Wireless capability: Tablet PCs can recognize and connect to wireless networks with no added hardware required. With digital ink technology. This allows physician users to quickly and easily access the Internet or their network. this capability is only useful if you have a wireless network in place in your practice or hospital. for example to review patients’ EMRs. in fact. Here’s a discussion of some of the tablet PC’s benefits and drawbacks: Portability: When most people envision a computerized office. Of course.PUTTING TABLET TO USE Tablet PCs have a number of features that make them especially appealing and useful to physicians: portability. However. All-day portability can be maintained by charging your battery at lunch or carrying an extra battery with you. research a particular drug or look up ICD-9 codes. Since the digitizer will only respond to the proprietary pen or stylus. However. resting your hand on the screen does not interfere with the digitizer and is. This can be especially useful when you’re taking notes at a meeting or filling out a documentation template at a patient visit. which is only about three pounds. Depending on how much you carry your tablet around the weight can become burdensome at times.
handwriting recognition quite well and are even better at converting cursive than print. Security options: As with any computer. Speech recognition: is another feature of a tablet PC that may be appealing to physicians. Tablet PCs: The future computers Page 14 . The tablet takes the user through a speech-training module and then allows him or her to easily activate the speechrecognition feature with the touch of a button. it can be useful. While speech recognition may still not be good enough to serve as a complete replacement for your medical transcriptionist. especially if you are using a template-driven medical record in your practice. one of the tablets currently on the market comes with a movement sensor that can be used to trigger an alarm and another comes with an integrated fingerprint reader for enhanced data security. appropriate use of passwords and data encryption technology can help to protect personal and patient information on your tablet. The tablet also gives you the option of inputting text using the PDA block letter recognition systems. Because device theft may be a concern with this type of portable computer.
Samsung had launched. It had to go through some criticism initially but now it feels like people have really accepted this as the only option. which we are listing. Other Tablets. which is any Open Source Mobile Operating System from Google. Tablet PCs: The future computers Page 14 . are mostly powered by Android. The other thing is that it’s kind of a status symbol owning Apple’s product. HP Slate HP Slate is pretty much said to be the best alternative to iPad. Samsung Tab. which is again powered by Android. Which means you can enjoy all the Apps you find interesting in the Android Market. Samsung Tab After the Success of their Samsung Galaxy S.KEY PLAYERS IN MARKET: Apple iPad Apple’s iPad is the most famous Tablet PC in the market currently. It’s for those who love Windows 7 as it runs on the same.
So we can expect a Google HTC Tablet in near future. Asus presented their 9Inch Tablet PC which is powered by Android. Google HTC Tablet This Google HTC Tablet is said to be a Rumor. The $35 Tablet PC from India Last but not the least the $35 Tablet PC from India.Asus EEE Tablet Asus is the one who took this Netbook thing to the next level. Tablet PCs: The future computers Page 14 . it’s the Cheapest of All and it’s very real. Yes. It runs on Android and is capable of doing almost everything which other Tablet PC we mentioned above can do. but you cannot be sure if it’s Google. prior to that there was nothing like a 9inch Computer and when they launched every company started following them. they can launch a product the very next day. Like Google Nexus One was once called a rumored phone but it was launched soon.
Apple refined its iPad marketing strategy to address these changes in market dynamics. Maintain the iPad as a premium brand. Tablet PCs: The future computers Page 14 . Utilize Apple exclusive services like FaceTime and iCloud to further differentiate the iPad from competitors. Don’t compete on price. but made sure its competitive advantages in the market were at the heart of its iPad marketing strategy. and has maintained a laser sharp focus to maintain its market position despite many competitor attempts to unseat Apple from market leadership in this product category. The company has built its 3rd generation iPad marketing strategy and product strategy around the following eight factors. Lead the race in research and development to ensure that the iPad maintains its top of line tablet functionality and performance.MARKET STRATEGY: Apple’s key competitive advantages in the tablet space are its: Premium brand image Market position Technology leadership and patents Product development Large number of ancillary service offerings Despite the entrance of price targeted competitors and the opening of a new set of more price-sensitive customers in the tablet space. Exploit network effects like benefits to having more people on FaceTime. Make sure the hardware is profitable and the additional content revenue is just add-on revenue. regardless of competitor offerings.
com/ipad-marketing-strategy-why-competitive-advantages-shouldsteer-strategy/) Tablet PCs: The future computers Page 14 . Regardless of a company’s position in a market. Losing sight of these factors will spell failure more often than not. as this will also drive the likelihood of them consuming iTunes and other apple content. despite tremendous pressure from changing market dynamics. its competitive advantage should be at the heart of its goto-market and product strategies. Sell to major content consumers mainly. Courtesy: Mr. Remind customers that the app store is still the largest store of its type with the highest security standards. Stick to one device size so that accessory producers have an easy time continuing to offer cool accessories for the iPad that are not offered for other competing tablets due to the varying sizes. These are the factors that will enable a company to differentiate itself from other competitors in the market place and maximize the favorable outcome of a given set of strategies. Brandon Hickie (Source: http://blog. The Apple iPad marketing strategy example provides an example of how to effectively build your company’s product and marketing strategies around its core competitive advantages.openviewpartners.
Microsoft will bring to market a tablet-specific version of Windows 8 in 2012 but its late arrival will limit its appeal to consumers. and interact with computing devices has changed for good. The average tablet user has downloaded 20 apps. Over 40% of tablet use occurs outside homes. (Source: iPad and Beyond: The Future of the Tablet Market. Research VP distinguished analyst. The frenzied run on HP's TouchPad once it was reduced to $99 is a strong indication that many customers are waiting for prices to come down before purchasing. From the above stats we can see that users think of tablets as multipurpose entertainment devices. 79% of app downloaders have paid for apps. Games are the most popular category. entertainment and news. many of which are for weather. Published: 2 September 2011) Tablet PCs: The future computers Page 14 . Tablet users view tablets as their preferred reading device over computers and 0printed media for many types of content and information. Lower-priced tablets may open the market even further.CURRENT TRENDS AND FUTURE EXPECTATIONS FROM TABLET MARKET: The tablet market will grow to more than 320 million units in 2015. The average app downloader spent $53 on apps in the last year. David Willis and Carolina Milanesi. The way consumers will think about. a stat that is common to both smartphones and tablets. Nearly all tablet users (93%) have downloaded apps. the majority of the players have been focusing on the Android platform. Paid apps account for 26% of all tablet apps downloaded. Beyond Apple.
They also project decent performance for the forthcoming Windows 8 tablet market. They project tablet sales to reach 182 million next year.e.Tablet Sales to Hit 119 Million In 2012 The prominence of tablets in this post-PC era is only going to increase.gartner. They project Windows 8 tablets selling a modest (but respectable) 4. if the forecast is correct. According to the report. they project that Android tablets will grow to rival – but not surpass – the iPad. Interestingly. tablet sales in 2012 will reach almost 119 million units across all models. They attribute this to the current lack of tablet-optimized Android apps. As you can see from the chart above. its performance as a tablet platform has lagged behind somewhat.8 million units after their launch this sometime this year. Gartner foresees that changing in the coming years as the Android tablet app ecosystem improves. (Source1: http://www. with Android coming in a relatively close (i. those numbers will only go up in coming years.com/technology/research/) (Source 2:http://www. with Windows 8 surpassing 2011-level iPad sales in 2016. according to a recent report. What’s more.com/tablet-sales-to-hit-119-million-in-2012-2012-04) Tablet PCs: The future computers Page 14 ..webpronews. the projection for 2016 shows Apple maintaining a solid lead in the tablet market. and a staggering 369 million – over a third of a billion tablets – by 2016. of which Apple’s iPad will account for almost 73 million units. 30 million fewer units) second. While Android has done enormously well as a smartphone platform.
iPad and Beyond: The Future of the Tablet Market. http://blog. http://www.REFERENCE: 1.webpronews. Journal by Mr.proquest.net/EEBO_Editions_ProQuest. PROQUEST: http://udini.com/ipad-marketing-strategy-whycompetitive-advantages-should-steer-strategy/ 2.gartner.openviewpartners.com/technology/research/ 4. Research VP distinguished analyst. David Willis and Carolina Milanesi. Published: 2 September 2011 3. http://www. Brandon Hickie.html Tablet PCs: The future computers Page 14 .com/view/a-teachers-dashboard-monitoring-goid:304625345/ 6.com/tablet-sales-to-hit-119-million-in-2012-2012-04 5. http://tabletpcphone.
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