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FACULTY
DEPARTMENTS
UG Courses
Bachelor of Business Management Bachelor of Commerce

Dr. T. Dulababu Professor & Principal

PG Courses
Master of Business A dministration Master of Commerce Master of International Business

Education Details Ph D (Management) from Alagappa University Karaikudi and Degree awarded in 2009 M.Phil (Management) from Alagappa University Karaikudi with 63.67 % during 2002-03 PGDOR from Pondicherry University Pondicherry, with 67 % during 2001 MBA from S.V.University Tirupati with 63.5% during 1983-85 University IV Rank M.Com from S.V.University Tirupati with 72% during 1981-83 University III Rank B.Com, from S.V.University Tirupati with 71.67% during 1978-81 Experience 1. 2. 3. 4. Teaching experience at MBA level for 18 years Industry experience for 7 years Administrative experience for 12 years Research experience from 2002 to till date

Research and Publications Research related to B-Schools 1. Role of University B-schools An article published in Pratibimba a research journal from IMIS, Bhubaneswar, Vol. 2/1, Jan-Jun. 2002, and Pp. 67-72. 2. Slogans in Advertising An article published in PRABANDH, a journal of Management Education & research, from Mohanlal Sukhadia University, Udaipur, Jan-Jun. 2002. 3. Product strategies for B-Schools published in Probandh, a journal of management education and research from Mohanlal Sukhadia University, Udaipur, Jan-Jun. 2003, Pp. 25-42. 4. Management Education Productisation Slogans, published in Alternative, a Bi-annual journal from BITS, Ranchi, Apr-Sep. 2003, Pp. 48-59. 5. The Need of Good Governance for B-Schools in Andhra Pradesh published in Udyog Pragati from NITIE, Mumbai, and Vol. No. 27/4, Oct-Dec. 2003, Pp. 22-27. 6. Rating of Indian B-Schools-A Comparative Study, is published in Probandh, a Journal of Management Education and Research, published by MLS University, Udaipur, Rajasthan, Pp. No. 110-137. 7. An Analytical Study of Business Slogans published in Oorja, a journal from IIIM, Jaipur, May-Aug. 2004, Pp. 99-109. 8. Effectiveness of Slogans of B-Schools Oorja: The Journal of IIIM, Jaipur, Vol. No. 2 and issue No. 1, Sep-Dec. 2004, Pp. 9-21. 9. Claims of B-Schools through Slogans-An Analysis, Udyog Pragati: The Journal of Decision-Makers, NITIE, Mumbai, Vol. 28, and Issue No. 2, Apr-Jun. 2004, Pp 26-33. 10. Social Responsibilities of B-Schools, University News, a weekly Journal of Higher Education, AIU, New Delhi, Vol. 43/3, Pp. 12-14. 11. Effectiveness of Management Education in Andhra Pradesh is published in Indian Journal of Management Studies a Bi-annual journal of Punjab School of Management Studies, Punjabi University, Patiala, Vol. 8, No. 2, Oct, 2004, Pp. 141-146. 12. An Analytical Study of Teaching Methods at Affiliated B-Schools in Hyderabad and Secunderabad is published in Journal of Service Research from IIMT, Gurgaon, Haryana, Volume No. 5, Issue No. 1, Apr-Sep. 2005, Pp. 101-122. 13. Marketing Telugu Movies through Captions, is published in Advertising Express, from ICFAI University Press, Hyderabad, Vol. 5, No. 5, May, 2005, Pp. 44-46. 14. Slogans of Management Schools-An Analysis is published in Probandh, a Journal of Management Education and Research from FMS, Mohanlal Sukhadia University, Udaipur, Jun. 2005, Pp. 1-21. 15. An Analytical Study of Slogans in English and Hindi, a research article published in ICFAI journal of Marketing Management, ICFAI University Press, Hyderabad, May 2006. 16. Role of Captions in Marketing of Telugu Movies, a research article published in PSGIM Journal of Management Research, a journal of PSGIM, Coimbatore, Vol. 1, No. 2, Apr-Jun. 2006, Pp. 95-101. 17. Dominance of non-verbal elements in the print ads of jewelry products, a research article published in SRM Management Digest, an annual publication of SRM School of Management, Kancheepuram, Apr. 2006, Pp. 80-82. 18. Challenges of B-School Education and Strategies to overcome them: An Analytical Study, Business Perspectives a management research journal from Birla Institute of Management Technology, Noida, Vol. 7, No. 2, Jul-Dec. Pp. 61-68. 19. A Comparative Study of B-Schools in South India, a research article published in Indian Management Studies Journal, a journal of Punjab School of Management Studies, Punjabi University, Patiala, Vol. 10, No. 1, 2006, Pp. 163-169. 20. Mega brand Pulley Strategies for A.P based b-Schools, a research article published in Tecnia Journal of Management Studies, a journal of Tecnia Institute of Advanced Management Studies, Delhi, Vol. No. 2, Issue No. 1, Jun. 2007, Pp. 12-20. 21. The Need of Social Entrepreneurship in Business Education, a research article published in Proceedings of 12th Nirma International Conference on Management 2009 on Strategic Human Resource Management and Entrepreneurship in the Changing Business Scenario, Ahmedabad, Vol. No. 2, Issue No. 12, Aug. 2009, Pp. 535-551. 22. The Need of Region-specific Resource-focused Education for affiliated B-Schools in Andhra Pradesh, a research article published in Fed. Uni. Journal of Higher Education, Icfai University Press, Hyderabad, Vol. No. IV, Issue No. 1, Feb. 2009, Pp. 20-30.

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Feb. 2009, Pp. 20-30. 23. The Need of Value Addition in Indian Agriculture Role of Varsities and Business Schools, a research article published in Proceedings of 4th IBS Ahmedabad International Conference on Management 2009 on VISION 2020 - Managerial Challenges and Strategies, Ahmedabad, 2nd to 4th Jan. 2009, Pp. 94-99. 24. Sachetization: An Analytical Study on Brand Preference a research article published in journal of Science, Technology and Management, MACFAST, Tiruvalla, Vol. No. III, Issue No. 1, Apr-Jun. 2010, Pp. 39-45.

Research related to General Management 1. Leadership qualities of Indian CEOs published in Alternative, a Bi-annual journal from BITS, Ranchi, Oct-Mar. 2004, Pp. 24-39. 2. Financing of Higher Education-Challenges and Strategies, University News, a weekly Journal of Higher Education, AIU, New Delhi, Vol. 42/52, Pp. 31-32 & 41. 3. An Empirical Analysis of Rating of Top Indian Hospitals is published in Udyog Pragati a quarterly journal of NITIE, Mumbai, Vol. 28, No. 4, Oct-Dec. 2004, Pp. 24-34. 4. Management By Determination A Handy Arrow in the Quiver of the Manager, a research article published in Oorja, a journal of IIIM, Jaipur, Vol. 4, No. 1, Jan-Apr. 2006, Pg. 99-111. 5. Perceptions of Hyderabad Consumers about Private Labels: A Study to estimate Success Probability of Store Brands, a research article published in SCS Journal of Indian Management, a journal of SCMS, Cochin, Jul-Sep. 2006. 6. A Study on Women Entrepreneurial Skills, a research article published in Journal of Contemporary Research in Management, a journal of PSG Institute of Management, Coimbatore, Jul-Dec. 2007, Pp. 61-70. 7. An Analytical Study on Industry Perception on eCRM, a research article published in Journal of Contemporary issues Vol. 4, issue 2, Apr-Jun. 2009 Pp. 41-50. 8. Corporate Philanthropy as a New Business Model A Case Study on ITC, published in Global CEO from Icfai University Press, Vol. IX, Issue No. 8, August 2009, Pp. 36-44 (updated). 9. An Analytical Study on Perceived Leadership Qualities of Indian Corporate Leaders, a research article published in JK B-School Journal of Management and Technology, a journal of JK B-School, Gurgoan, Jul-Dec. 2009, Vol. No. 1, issue No. 2, Pp 179-188. 10. "Sachetization: An Analytical Study on Brand Preference a research article published in journal of Science, Technology and Management, MACFAST, Tiruvalla, Vol. No.III, Issue No. 1, April-June, 2010, Pp. 39 -45. 11. Catapulting of AP Tourism Industry into High Growth Trajectory A Strategic Approach,a research article published in Asian Journal of Management, a journal of www.anvpublication.org, Raipur, Oct.-Dec. 2010, Vol. No. 1, issue No. 2, Pp 69-83 12. An Analytical Study on Deposits -A Case Study on Bank of India, a research article published in ELK Journal of Finance and Risk Management, a journal of ELK Journals, ELK Education Consultants Pvt.Ltd., New Delhi, Oct.-Dec. 2010, Vol. No. 2, issue No. 1, Pp 288-299 13. "Advertisement Claims that Draw Acclaims: Insights for Advertisers and Consumers, a research article published in Oorja a journal of IIIM, Jaipur, Vol.8, No.3, September- December 2010, Pp.9-18. 14. Investment Strategy: A Case Study On Cereb ra Integrated Technologies Ltd, a research article published in International Journal of Management & Business Affairs an international journal, January - March 2011 / Volume - 1 / Issue - 02 / Article No - 01 Pp.--. ISSN: Print - 2230 - 8393, Online - 2230 8393 15. An Analytical Study on Risk Return of Selected Banks Scrips , a research article published in ELK Journal of Finance and Risk Management, a journal of ELK Journals, ELK Education Consultants Pvt.Ltd., New Delhi, March-April. 2011, Vol. No. 2, issue No. 1, Pp 444 458 16. Slogans used b y Indian b rands: A b rief analytical study on their role in advertising effectiveness, a research article published in ELK Journal of Marketing & Retail Management, a journal of ELK Journals, ELK Education Consultants Pvt.Ltd., New Delhi, April. 2011, Vol. No. 2, issue No. 1, Pp 373 386 Case Studies developed, presented and published 1. A Case Study on ITCs Social Philanthropy: A Strategic Business Model developed and presented in 2nd Renvoi, an international case study contest held on Sep. 23rd and 24th 2005 at Amity University, Noida and the same is published in their proceedings (case study book) Pp. 208-216. 2. The Need of revival of Lacquered Bangle Industry: A Case Study on M/S Akther Bangle Works developed and presented in 2nd Renvoi, an international case study contest held on Sep. 23rd and 24th 2050 at Amity University, Noida and the same is published in their proceedings (case study book) Pp. 260-216. 3. Bull-whip Effect A Case study on GOCL, developed and presented in 4th Renvoi, an international case study contest held on Sep. 26th and 27th 2007 at Amity University, Noida and the same is published in their proceedings (case study CD Form). 4. Corporate Social Responsib ility A Case study on Infosys Technologies Ltd, developed and presented in 4th Renvoi, an international case study contest held on September 26th and 27th 2007 at Amity University, Noida and the same is published in their proceedings (case study CD Form). 5. Medical Tourism- Growths, Challenges, Opportunities: A Case Study on AIIMS, developed and presented in 5th Renvoi, an international case study contest held on September 25th 2008 at Amity University, Noida and the same is published in their proceedings (case study CD Form). Research related to Business Opportunities 1. Need of revival of lacquered b angle industry in Hyderab ad, published in USHUS, a journal of bus mgmt. From Christ College, Bangalore, Jan-June 2003, Pp. 90-95. 2. Retailing in India: opportunities, challenges and strategies published in Facts for you an indexed monthly magazine from EFY group, New Delhi, Nov 2003, Pp. 33-36. 3. Indian Entertainment industry: prob lems & prospects published in Facts for You an indexed monthly magazine from EFY group, New Delhi, Jan 2004, Pp. 15-18 4. Can India b ecome b ack-office of the world? Published in Facts for you an indexed monthly magazine from EFY group, New Delhi, Feb 2004, Pp. 33-35. 5. Health care in India: Opportunities and Challenges, published in Facts for you an indexed monthly magazine from EFY group, New Delhi, April 2004, Pp. 9-12. 6. Medicinal Plants: Huge Potential for India, published in Facts for you an indexed monthly magazine from EFY group, New Delhi, July 2004, Pp. 14-21. 7. Destination India for Health Tourists, published in Facts for you an indexed monthly magazine from EFY group, New Delhi, September 2004, Pp. 9-11. 8. The Need of Value Addition in Indian Agriculture is published in Facts for you an indexed monthly magazine from EFY group, New Delhi, March 2005, Pp. 42-44. 9. Health Insurance: Potential and Strategies is published in Facts for You an indexed monthly magazine from EFY group, New Delhi, May 2005, Pp. 27-30. 10. Indias Transition from BPO destination to KPO destination: Opportunities, Challenges and strategies, Business Vision, a quarterly journal from SNCPS, Hyderabad, Vol. No.1, Issue No.3, Pp.42-44. Online publications

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How I Solved Prob lem in the Beginning of My Career? A Case study. A Review on Depository Services in India Pervasiveness of RFID in Indian Businesses Opportunities Challenges and Strategies Visual Merchandising

Book Reviews made and published 1. The Soul of the Corporation: How to Manage the Identity of Your CompanyWritten by Hamid Bouchikhi, John Kimberly, Publisher: Pearson Education Inc., the review is published in an indexed magazine, Best Books, published by Icfai University Press, Hyderabad, October 2009 Pp. 23-26. 2. Designing Matrix Organizations that Actually Work: How IBM, Proctor & Gamb le and Others Design for Success, By Jay R. Galbraith, Published by Jossey-Bass, The review is published in an indexed magazine, Best Books, from Icfai University Press, Hyderabad, December 2009 Pp. 21-24. 3. Review (second) on The Soul of the Corporation: How to Manage the Identity of Your CompanyWritten by Hamid Bouchikhi, John Kimberly, Publisher: Pearson Education Inc., the review is published in an indexed magazine, Global CEO, published by Icfai University Press, Hyderabad, December 2009 Pp. 59-62. 4. In Search of the Ob vious: The Antidote for Today's Marketing MessWritten by Jack Trout, Publisher: Wiley Bookseller Services (USA), the review is published in an indexed magazine, Best Books, published by Icfai University Press, Hyderabad, January 2010. Research papers presented in national / international seminars 1. Pioneer Conference 2004 on Mapping for Excellence: Challenges Ahead, a National Level organized by Pioneer of Institute of Professional Studies, Indore (M.P.) on 22nd 23rd January 2005. My paper was on The Need of Reorientation of Management Education in Andhra Pradesh 2. National Management Convention-2005 on Future Organizations: Strategizing Business held by IBAT b-school, Bhubaneswar, Orissa on 4th, 5th and 6th February 2005. My research paper was on Social Responsib ilities of BSchools. 3. National Seminar on Higher Education: A Response to Change Process organized by Christ College, Bangalore on 21st and 22nd October 2005. My paper was on Innovation and Research the sine qua non of Management Teacher Education 4. International Global Leadership Summit 2006 organized by Amity University, Noida, on 8th and 9th November 2006. My paper was on Catapulting of AP Based B-Schools Into High Growth Trajectory A Strategic Approach 5. International Seminar on Globalization and Opportunities 2007 organized by ICFAI Business School, Ahmedabd, on 27th, 28th and 29th December 2007. My paper was on The need of region-specific resource b ased education for AP b ased B-Schools 6. International Conference on Globalization and Emerging Economies 2008 organized by Indian Institute of Management, Indore, on 11-13th August 2008. My paper was on Branding of AP Based Affiliated B-Schools to Harness Growth to Lead Glob al Competition 7. International Conference on Innovation harnessing the progress of growth 2008 organized by Icfai Business School, Ahmedabad, on 15-16th August 2008. My paper was on What We Need To Teach At Andhra Pradesh BSchools 8. International Conference on Financial Risk Management Innovative Tools & Techniques organized by Icfai Business School, Chennai, on 18-19th December 2008. My paper was on An Analytical Study on Risk Return of Selected Banks Scrips 9. International Conference on Marketing & Business Strategy organized by Icfai Business School Hyderabad, on 5-6th January 2009. My paper was on Advertisement Claims that Draw Acclaims: Insights for Advertisers and Consumers 10. International Conference on Strategic Human Resource Management & Entrepreneurship In The Changing Business Scenario By Nirma University Ahmedabad on 8-10th January 2009. My paper was on The Need of Social Entrepreneurship in Business Education National and international Seminars / Workshops Organized Dhristi 2008 a one day case study contest was organized on 15-03-2008 for which a good participation from management students and teachers from various B-Schools and 57 cases were selected for presentation and prizes for best two cases, best innovative case and best presented case were distributed National and international seminars attended/participated 1. National Seminar on Foreign Trade: Opportunities & Challenges conducted by Badruka College of PG Studies, Hyderabad on 12th & 13th September 2002. 2. International Conference on Changing Paradigms in Marketing of Services held by School of Management Studies, University of Hyderabad at Hyderabad on 15th, 16th and 17th of July 2003. 3. International Conference on Technology Innovations & IPR Week held by Confederation of Indian Industry, Hyderabad on 13th - 17th of October 2003. 4. Faculty Development Program (FDP) for marketing faculty at National Level organized by Deccan School of Management, Hyderabad for 5 days from 26th to 30th June 2006 at Osmania University Campus, Hyderabad. 5. Faculty Development Program (FDP) on Using Simulations as a Pedagogical Tool in Marketing/ Strategy for marketing faculty at National Level organized by Icfai Business School of Icfai Foundation of Higher Education, a Deemed to be University, Hyderabad for 3 days from 17th to 19th Feb. 2010 at their University Campus, RR District Hyderabad. 6. MDP on Leadership Renewal organized by The Oxford Group of Institutions on 28th March 2011 at the Oxford College of Business Management, HSR Layout, Bangalore. PhD Guideship 1. Registered and recognized PhD Guide at JJT University, Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu Churu - Bishau Road Chudella, Dist. Jhunjhunu Rajasthan 333001 Registration No. JJT/2K9/CMG/0142 2. Applied for Tumkur University, Tumkur, Karnataka 3. Applied for Bharathiar University, Coimbatore, Tamilnadu Editorial Board Membership 1. Reviewer, for SA Human Resource Management (SAHRM), Open Journals Publishing, a proud division of AOSIS (Pty) Ltd | Postnet Suite #55, Private Bag X22, Tygervalley, 7536 | This work is licensed under a ISSN: 1683-7584 (print) | ISSN: 2071-078X (online) 2. Member, Editorial Board, JM International Journal of Services Marketing (JMIJSM), JM Academy of IT & Management, ISSN: 2229 6131 3. Member, Editorial Board, International Journal of Multidisciplinary Research, Published by Zenith International Research & Academic Foundation (ZIRAF), ISSN: 2231-5780

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Awards, Honors and Recognitions Awards and Honors 1. Recipient of Rashtriya Vidya Saraswati Puraskar and a certificate of Excellence from International Institute of Education and Management, New Delhi in the year 2010 2. First prize in Case Study Development and Presentation at Amity University, Noida in 2007 3. Qualified in State Level Eligib ility Test (SLET) in 1997 for lecturer-ship 4. University III rd Rank in M.Com 5. University IVth Rank in MBA Scholarships Received MBA - State incentive Merit Scholarship M.Com. - State incentive Merit Scholarship B.Com.- National Merit Scholarship B.Com -General Merit Scholarship Proficiency Prizes at Studies for merit in Academics from my PUC onwards

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