Multidimensional.

CHARGE

Each team of Design and Architecture students will work together to create a cohesive Arts and Architecture Bookstore for the greater Cincinnati Area. The bookstore will need to include a caf, hub for Architreks walking tours, and an interactive kiosk. Each team will have to name and brand the bookstore as they see fit.

SOLUTION

Our team did extensive research of the surrounding architecture in Cincinnati, competition, and possible target audiences. We held brainstorming sessions to come up with our target market, name, look and feel. The name folio was chosen because of its strong associated with the art world. Whether used to reference book binding or ones port(folio), we wanted to position folio as a company that brings organizations (Architreks, Contemporary Art Museum, and community events) together into a common space. Our team wanted Folio to be an energetic, evolving, and flexible space that catered to the needs of many. Our design mixed Natural (brush stroke pattern) with Industrial cleanliness to mimic Cincinnatis history an industrial city built on natural resources. The designers worked closely with the Architects, to fuse our graphical solutions with our architectural structures. The entire floor plan is based off of the logo, using physical space to punctuate the brand. Ultimately the graphic design team designed caf materials (with our secondary mark), uniforms, packaging, folders, brochures, web pages, and way finding signage.

Arts & Architecture Bookstore 580 East Sixth Street Cincinnati, Ohio 45202 P 513.524.1500 F 513.524.1555

Dear Mr. Watson, We are hosting a AIGA Lecture series in April and are curious to know if youd like to be a guest speaker for the event. The series covers topics on the business world of design and how students can make connection within the graphic design community. We will be inviting all local colleges to the lecture series. The dates for this even are April 14- 16th. Please let us know if you are interested/available for this event. Y our presence and knowledge would be a great honor to all those attending. W e will be putting on the event at Folio Arts & Architecture Bookstore. Thank you for your time and consideration,

BEN JACKS

Event Coordinator Folio, Arts & Architecture Bookstore

580 East Sixth Street Cincinnati, Ohio 45202 P 513.524.1500 bjacks@folio.com

Jess Berry

Arts & Architecture Bookstore 580 East Sixth Street Cincinnati, Ohio 45202 P 513.524.1500 F 513.524.1555

AIA | AIGA | Architectural Foundation of Cincinnati | Cincinnati Arts Association | Cincinnati Preservation Association

CHARGE

Each designer will design an environmentally friendly, innovative package for a convenience kit of the designers choice. Conceptualization will include the design of the package, which is to be unique and protective, the design of the packaging graphics/company branding, an accompanying collateral piece, and an innovative in store display.

SOLUTION

In approaching this project I initially decided to create a convenience kit that would be picnic friendly. In researching picnic items I came across portable wine carriers. These carriers inspired me to design a portable martini kit. Pourtini is an inexpensive solution to a portable martini set. Where competing sets come in expensive leather cases, the package I designed comes in an environmentally friendly, reusable package. The shape of the package was inspired by the shape of the new stemless martini glasses. These glasses are easily stackable allowing the kit to hold 4 glasses. The package sits 10 high, is 4.5 deep and 16 wide at the top. The contents include 4 stemless martini glasses, 1 400 ML shaker, 1 pour nozzle, 1 375 ML. bottle of vodka, 1 box of 200 toothpicks, and 1 Pourtini Martini book (collateral).

nitruoP

CHARGE

EULE (German for Owl), HAHN (German for Rooster), KFER (German for Beetle), PESCE (Italian for Fish), VOLPE (Italian for Fox). Accepting these as family surnames, as well as their meanings in different languages, create a company based on the qualities of these names. Once each designer has an understanding of his company, create a comprehensive logo, stationary, and packaging piece used to identify the company. All components must work as a comprehensive and well branded unit.

SOLUTION

For this project I used Kfer (German for Beetle) as the name for a outdoors camping equipment/ rock climbing company from Seattle. Beetles are characteristically small but strong. In relation to a mountain, a human rock climber shares similar characteristics. I decided to parallel the association between beetle and human into a cohesive tag line: Kompact Strength. Not only does this apply to the association between man and beetle but all Kfer products come compactly packaged, allowing campers to carry a smaller, lighter, but stronger load. The beetles clamps on the logo are aimed at imitating mountain picks, and the upward motion of a climber. His body takes a similar shape as the carabiner.

Paul Kafer

CHARGE

Design a mark for a commuter airline servicing the Canadian maritime provinces. Each designer can propose another location for the commuter airline if he wishes. Each designer will be responsible for developing the name of the company, researching similar company types, the airtime locations and how other designers have historically solved similar problems. The logo will be applied in a brand identity manual to a plane, bus, ticket booth, appropriate apparel (uniform), pattern, and any other appropriate applications. Since all of the elements of the system serve to support the visual conceptual identity of the corporation, the brand identity manual should give specific guidelines to brand usage, but be flexible enough so that different designers/ different design problems can work within its parameters.

SOLUTION

The airline I designed, Boomerang Airlines is a commuter airlines that serves Australian maritime provinces. Explanations of the company can be fond on the following page.

Who we are. Boomerang airlines is a small airline company that serves the greater Australian community. In addition to prolonged trips, the airlines provides quick roundtrip day and nighttime travel to and from remote islands and cities in and near Australia. Boomerangs primary target audience is business or tourist clientele do to its ability to get the customer to and from his destination in a quick one day round trip manner.

Our name. We at Boomerang airlines are very proud of our name. The boomerang has very strong historical roots in Australia. The device is primarily attributed to Australian Aborigines and had deep survival, ritualistic, and recreational significance within their culture. As the Australian Aborigines relied on the boomerang, we too want our customers to rely on us. The boomerang is a unique flying device that when thrown returns to the thrower in a quick fashion. Boomerang airlines is also unique in that it is capable of providing short-term 24 hour roundtrip commodities.

Our image. While the boomerang is a very primitive device, we want our companys image to be very mainstream, exciting and modern. The electric green and black create the kind of in your face buzz we want our customers to relate to. At the same time, the professionalism in our branding should always exemplify consistency and create a sense of security and reliability in the minds of our passengers. For the success of the company, following the restrictions of the brand identity manual is vital for the success of our corporation.

Book Design.

CHARGE

To create a themed 6x 9cookbook of your choice. The cookbook should have an intended audience and all pages should relate visually as well as thematically.

SOLUTION

For this project I decided to go with an international cookbook aimed towards well traveled Men and women ages 25-35 who have eclectic taste in food. Each spread focuses on a specific country. The countrys food and culture are conveyed to give the chef a sense of each countrys unique characteristics.

EINSTEINS DREAMS
CHARGE
Each Designer will take one story from Alan Lightmans book, Einsteins Dreams, and create an illustrated book based upon the story chosen.

SOLUTION

For this project I chose Lightmans short story 11 May 1905 to reinterpret visually. The story depicts time and life as being strictly ordered, no thing is out of place. Without a trend of order, time would lack meaning. As the story progresses, the culture described becomes sick of the order in their lives, crashing chairs, making their houses dirty, etc. but returning in the end to order. Visually I hand drew illustrations with geometric guidelines to show order in seemingly unordered things: clouds, ocean, wind, etc. As the story progresses from order to disorder, the images break away from their guidelines, just as the culture breaks away from order. The black and white fields also diminish to show images that bleed across the spread. The text and the images that bleed across, break away from their ordered place.

HOW TO AVOID FALLING FOR A JERK

CHARGE
After publishing his book, How to Avoid Marrying a Jerk, with McGraw Hill, Dr. John Van Epp looked for cover designs for the paperback version, newly entitled How to Avoid Falling for a Jerk. Dr. Van Epp wanted a cover that would capture the essence of his book, while appealing to not just female but male clients.

SOLUTION

Although McGraw Hill did not use my covers, I was privileged to have been extended the opportunity to offer my solutions. I personally read Dr. John Van Epps book and came up with multiple solutions to the new cover designs within 24 hours of the charge. The first is a sheep with a wolf s shadow. This solution focuses on the idea that sometimes people get caught up on peripheral personality traits of others when looking to start a relationship as opposed to diving deep into the persons personality. Dr. Van Epps book offers information on how to assess ones social patterns, family history, prior relationships, etc. in order to come up with a complete understanding of ones partner. The second solution is a sheet of paper with a printed heart bulls eye being hit by darts on a dart board. This solution plays off the idea that the book offers multiple suggestions on how to hit the bulls eye in a relationship every time.

Print(making).

THE CREATIVE JOURNEY

CHARGE
Each designer will design a series of three informational posters that visually and conceptually relate through the use of a consistent grid system, theme and content. Poster 1: An Artist/Designer
300-400 words of copy about the artist (self-written) A picture of the artist A time line of 7-10 significant events in his/her life 2-5 additional images relating to his/her life The artists name as the poster title A quote about or by the artist and source

Poster2: Their Artwork/Design

200-300 words of copy about artwork/design (self-written) A picture of their artwork/design 3-5 additional relevant and related images Title of their artwork/design as the poster title Additional information as needed

Poster 3: Their Inspiration

200-300 words of copy relating to their inspiration (self- written) 4-6 images relating to his/her inspiration A sidebar with additional information The artists inspiration as the poster title

SOLUTION

The artist I decided to design a poster series for was Robert Rauschenberg. The final posters are 16x10.

ROBERT RAUSCHENBERG
The history of art has been marked by an unprecedented number of artists who have pushed the ways we view art. From early cave painting to renaissance to cubism to pop art the artists who have dared to do something different from the norm have stood out as revered artists of our time. In the late-twentieth century, an artist by the name of Robert Rauschenberg hit the scene, challenging art to take its next step in this evolutionary process. Robert Rauschenberg was born In Port Arthur Texas, 1925. He attended the University of Texas Austin and unsure of his plans after graduating, Rauschenberg joined the Navy. When he returned, he began his artistic training at Kansas City Art Institute and later transferred to the Acadmie Julian in Paris. In 1948, he enrolled at Black Mountain College, where he studied under Bauhaus painting instructor, Josef Albers. The strict painting styles he was taught later pushed Rauschenberg to reject traditional painting and push painting into a new direction. After his first gallery exhibition at Betty Parsons Gallery in New York in 1948, Rauschenberg traveled North Africa until 1953 where he made a transition towards collage while still incorporating painting. His new philosophy followed him back to New York where he began to experiment with painting on untraditional surfaces such as newspaper and building sculptures with collage. The mediums he used changed as well from paint to dirt, tissue paper and other everyday substances. Rauschenbergs new style of art inspired him to create three-dimensional sculpture and painting collages he referred to as combines. The combines Rauschenberg has created over the years have included stuffed goats and eagles, as well as rotating plexi-glass sculptures. While still in New York, Rauschenbergs studio was next door to another inspirational artistJasper Johns. The two became friends and readily exchanged art, criticism and ideas. Together, they were known for reacting against the movement of Abstract Expressionism. After creating combines, Rauschenberg turned to silkscreen painting in 1962 and was awarded the Grand Prize for Painting at the 1964 Venice Biennale. Also at this Image (left background) Why cant we tell. 1979 Image (right) Be Oneself 1955 time, Rauschenberg focused on collaboration projects and in 1966 Experiments in Art and Technology. This organization was created to encourage artists and engineers to collaborate to create pieces of art. Currently, Rauschenberg lives in Florida at his studio and continues to make collaboration art. Since the sixties, Rauschenberg has traveled the world, picking up different styles of art and incorporating the different cultures into his paintings. To this day, Rauschenberg has been viewed as one of the most inspirational artists of his time for his ability to push the envelope of our definition of art.

1953

Rauschenberg began his series of "Black Paintings."

Rauschenberg meets Jasper Johns who later influences his work.

1954 1959

Rauschenberg starts creating combines

Created his most famous piece Monogram (1959; Moderna Museet, Stockholm), an angora goat encircled by an automobile tire

1970 19851991

Rauschenberg moves to Captiva, Califonia

Rauschenberg starts the Rauschenberg Overseas Culture Interchange (ROCI) project

1997

The Guggenheim Museum, New York exhibits the largest Rauschenberg exhibition.

A glad personality combined with irrepressible bursts of eccentric creativity made Rauschenberg an influential curiosity. Brian ODoherty American Masters: The Voice and Myth

SEASONAL BANNERS
CHARGE
Each designer will create a series of seasonal banners. The banners should work well as a series as well as individually.

SOLUTION

The seasonal banners I created use abstract fields of color to depict the seasons. I wanted the banners to be clean and simple. I used the temperature of the colors to match the temperate conditions found in each season. Also, the sky varies in size and activity according to each season. In the colder seasons, fall and winter, the sky is more stark, giving their banners a colder feeling.

spri ng

autumn

PRINTMAKING
A HOBBY
Unfortunately as designers we are stuck huddled over computers for long hours. Instead of being stuck to the limitations of the computer, I value the use of my hands. Getting my hands dirty during a project helps me create new and innovative solutions. Mistakes sometimes result in creative phenomenons. In playing with printmaking or creating sketches I am able to grow and reinvent my style instead of limiting my creativity.

Out and About.

WHO IS EDUN LIVE ON CAMPUS?

Edun Apparel Ltd. is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Eduns primary goals are to create beautiful clothes using ethical conditions and to help create long-term sustainable employment in the developing world. Edun wishes to use its voice to encourage others in the fashion industry to do use ethical means to produce clothing. In 2006, Edun launched the edun LIVE brand. The mission of edun LIVE is to help foster trade and in doing so crease long-term sustainable employment in Africa through high volume sales of blank T-shirts. From the fields where the cotton is picked, to the spinning, knitting, and finally the garment making, all edun LIVE products are 100% African from grower to sewer.

MY ROLE

As V.P. of Design, I helped coordinate creative solutions for promotional campaigns as well as oversaw a team of designers who was responsible for T-shirt designs for the organization. The two designs found in this book are a promotional folder, which is sent to other schools, spreading the word about Edun Live on Campus. The other is a promotional marketing piece that opens up into a clothesline of T-shirts, promoting Edun Lives T-shirt design solutions (3x 3 shirts).

Andy Mitchelides
President edun LIVE on Campus Miami University

t 513.287.8888 e amitchelides@gmail.com

WHO IS SHOOOZ?

[SHOOOZ] offers the latest womens footwear, handbags and accessories. Its product mix includes such renowned designers as Anne Klein, DKNY, Donald Pliner, Via Spiga, BCBG, Betsey Johnson, Jlo, Beverly Feldman, Onex, and more. The extensive handbag selection includes designers such as Raviani, Francesco Biasia, Mary Frances, Isabella Fiore, Eiffel and many more. Marshall Retail Group, 2006

BAG DESIGN

Working as a free lance artist for Creative Retail Packaging I designed current shopping bags for SHOOOZ. The bags have metallic gold gussets and are printed on a frost material. While I did not design the logo, I designed the scroll pattern that extends across the bag.

Business: -

Commercial centers Commuters Larger % of repeat customers Higher lunchtime crowd Parks and schools near by People live within radius of BK Higher weekend traffic

CHARGE

Design a tool kit for local franchise owners to use to increase foot traffic in local franchise stores.

Residential:

OUR CONCEPT

Leisure:

Location with major attraction Famous landmarks Large % of one-time customers Higher weekend traffic

Be Unique was the theme of our concept. Our print adds personify hamburger options to fit customers personalities, while our promotional pieces appeal to the customers situational and emotional needs (Be Chill, Be Hot, Be Giving, Be Dry). All of our designs focused on the corporate tag line Have It Your Way by personalizing the customers experience when entering a local Burger King in the United Kingdom. We compiled all of our designs into a comprehensive menu to explain where each tool would work most effectively according to the stores location in either corporate, residential, or tourist areas. Pricing was included in the menu along with a promotional video explaining how to use each tool in the tool kit.

WINDOW ADVERTS

Window displays of the Be Unique campaign print adverts will immediately attract the attention of potential consumers passing by the restaurant. You should implement these adverts in groups of at least two in order to best communicate the Be Unique message.

-15

-13

-1
1/2 OFF -9
COFFEE

BE HOT.

-5

WHEN UNDER 0

28
31

-10

BE CHILL.
ICE CREAM

27

1/2 OFF

29 29

WHEN OVER 25

25
THERMOMETER
The Be Chill and Be Hot promotions will use the temperature outside to determine the price of your restaurants ice cream and coffee products. In the Be Chill promotion, Burger King will offer ice cream at half-price when the temperature rises above 25C to help customers avoid the heat outside. In the Be Hot promotion, Burger King will offer coffee at half-price when the temperature falls below 0C to help customers keep warm.

BE GIVING.
TODAY 20% OF YOUR MONEY GOES TO HELPING OTHERS

LOCAL CHARITY DAY

On a specific day set by your local Burger King, 20% of sales will be donated to a local charity of your choice. This will increase goodwill in the community, as well as give consumers the motivation to come back more frequently.

Figure out this whopper of a sudoku by using the 9 Burger King whopper toppings to solve the puzzle.

=1 =2 =3

=4 =5 =6

=7 =8 =9

MY WAY SWIPE CARD

The electronic My Way Swipe Card will allow you to reward customer loyalty by giving repeat consumers the option of a free Whopper, Chicken Royale or the Bacon Double Cheeseburger after that customer purchases five burgers.

WHOPPER SUDOKU

In the Sudoku promotion, Burger King will relate the toppings of a Whopper to the numbers used to solve the puzzle. After completing the Burger King Sudoku, customers will receive 50p off their next purchase. You can use these promotions as tray liners, or you can place them in takeaway bags and in local newspapers.

UMBRELLAS

During rainy weather, you will offer the Be Dry umbrellas for 1 with any purchase. By selling the Be Dry Burger King umbrellas in your restaurant, you can also create an inexpensive source of free advertising.

SANDWICH BOARDS

Sandwich boards will be designed as characters from our campaign holding posters that you can easily change depending on current promotions. Since the signs will be larger than normal sandwich boards and unique in terms of shape and color, they will grab consumers attention.

PR EVENTS OUTSIDE ADVERTS

Bluetooth:
Bluetooth is a wireless technology that allows you to transfer images between wireless devices. We suggest that you use this technology to send coupons, promotions and images from your Burger King to the mobile phones of potential customers near your restaurant. 35 & the use of an Apple computer

Local Charity Day: Umbrellas:

During rainy weather, you will offer the Be Dry umbrellas for 1 with any purchase. By selling the Be Dry Burger King umbrellas in your restaurant, you can also create an inexpensive source of free advertising.

Vinyl Signs:
Vinyl signs are designed to make your location more visible when scaffolding may be blocking it. The large signs will hang on the scaffolding of a multi-story building so that potential customers can see your restaurant from far away.

On a specific day set by your local Burger King, 20% of sales will be donated to a local charity of your choice. This will increase goodwill in the community, as well as give consumers the motivation to come back more frequently. price will vary by charity

2.10/umbrella

34-417 based on size

My Way Swipe Card:

The electronic My Way Swipe Card will allow you to reward customer loyalty by giving repeat consumers the option of a free Whopper, Chicken Royale or the Bacon Double Cheeseburger after that customer purchases five burgers.

Thermometer:
The Be Chill and Be Hot promotions will use the temperature outside to determine the price of your restaurants ice cream and coffee products. In the Be Chill promotion, Burger King will offer ice cream at half-price when the temperature rises above 25C to help customers avoid the heat outside. In the Be Hot promotion, Burger King will offer coffee at half-price when the temperature falls below 0C to help customers keep warm.

Sandwich Signs:
Sandwich boards will be designed as characters from our campaign holding posters that you can easily change depending on current promotions. Since the signs will be larger than normal sandwich boards and unique in terms of shape and colour, they will grab consumers attention.

BE GIVING.
TODAY 20% OF YOUR MONEY GOES TO HELPING OTHERS

Store Window Adverts:

37.99/100 pack PVC magnetic stripe cards 24.42/KANESWIPE magnetic card reader 46.68/magnetic card reporting software

250 appx.

204-1500

-15

-13

-1
1/2 OFF -9
COFFEE

APPENDIX
For more in depth descriptions and images of all of the tools in this menu, simply place the Be Unique: Appendix cd into your computer and click on the desired item presented in the interactive menu.

BE HOT.

Window displays of the Be Unique campaign print adverts will immediately attract the attention of potential consumers passing by the restaurant. You should implement these adverts in groups of at least two in order to best communicate the Be Unique message.

-5

WHEN UNDER 0

price N/A

28
31

BE CHILL.
ICE CREAM

27

Directional Signs:
Directional signs are an effective and inexpensive way to make customers aware of your location. The signs will provide a direction and time estimate for how long it will take to get to your Burger King. The people holding the signs will wear clothing related to our campaign in order to attract attention from potential customers.

1/2 OFF

29 29

WHEN OVER 25

25

Whopper Sudoku:
In the Sudoku promotion, Burger King will relate the toppings of a Whopper to the numbers used to solve the puzzle. After completing the Burger King Sudoku, customers will receive 50p off their next purchase. You can use these promotions as tray liners, or you can place them in take-away bags and in local newspapers.

5/hour + shirt and sign cost

If your franchise store is situated in one or more of the three designated areas listed below, follow the icon guides throughout the menu when applying marketing strategies to your local Burger King restaurant.

250 appx. printing cost

Business:

Commercial centers Commuters Larger % of repeat customers Higher lunchtime crowd Parks and schools near by People live within radius of BK Higher weekend traffic

Residential:

Leisure:

Location with major attraction Famous landmarks Large % of one-time customers Higher weekend traffic

SUMMER INTERNSHIP

Staplegun, a design/advertising/marketing company in Oklahoma City, gave me the opportunity to intern with their company for the summer of 2007. While interning, I was given experience working with other designers and the responsibility of heading up the branding of one of their clients, Lotsa Noodles.

WHAT THEY THOUGHT

Cole, far and beyond, exceeded our every expectation. When he arrived we gave him one account that had nothing but a logo. When Cole left, they had a brand, and we have an extremely happy client. He was responsible for some aspects of the interior design of the client location and completely responsible for all ad production, product posters, menu boards, outdoor boards, copywriting and he even went so far as to create a tag-line [Deliciously Diverse], without it being directly asked for by the client. Cameron Dawson Staplegun, 2007

SIDE DISHES
STEAMED RICE
2.99

Bread sticks stuffed with mozzarella cheese served with marinara sauce