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Our Services Page 2
Our Niche Page 6
Our Past Clients and Projects Page 7
Why Us? Page 9
IT’S ALL ABOUT COMMUNICATION
WHY PUBLIC RELATIONS AND COMMUNICATIONS?
Public Relations and Communication are about mutual knowledge, respect and trust. This is carried out through numerous activities including promotions, media relations and various communications For businesses, it results in increased sales. For nonprofit organizations, it may result in increased funding - via grants and donations. For any entity, it ultimately enhances the bottom line, whatever that may be. ! Through Public Relations and Communications, your business or organization can effectively convey key messages to your target audiences by:
All-About Communique is a full service agency that specializes in content development, media relations, capability building (training) and corporate communications. Founded in 2005, we provide every client with a focused-plan to reach the right media for the right target audience. PR is not a one-sized-ﬁts -all proposition. Each business has its own demands and we have a speciﬁcally skilled team of experienced professionals to match your company or organization’s needs. We combine focus, passion and integrity with extensive industry expertise. Our goal is to create targeted, strategic angles and campaigns that increase visibility, build and strengthen brands and enable businesses to grow. At All-About Communique, we live what we practice; so you beneﬁt doubly from our knowledge, skills and experience. We bring with us more than 12 years of corporate communication experience in various environments. Our Agency’s niche is in creating communications pieces, and developing contents. In addition to creating the content for your materials, All-About Communique will carry out production subcontracting with graphic designers and other professionals and seeing your projects through from inception to production. Contact us to discuss how we could prepare a package that would be custom-made for your organization. We do not try to compete or eclipse the roles of your existing corporate communications team or advertising agencies, organizations usually have hired; instead, we focus our efforts in complementing and enhancing their already laiddown strategies and plans.
the public know you exist, what you do and for whom ! Reminding current, past and potential clients that you're the best source to fulfill their needs ! Building and maintaining a positive image among all of your publics ! Strengthening morale and trust among employees and stakeholders
Disclaimer: Information is correct as at 31 Dec 2008.
Content Development & Management
The following are our full services. However, we welcome select items or areas. Contact us to discuss how we could prepare a package that would be custom-made for your organization. We do not try to compete or eclipse the roles of your existing corporate communications team or advertising agencies, organizations usually have hired; instead, we focus our efforts in complementing and enhancing their already laid-down strategies and plans.
and provide summary on Clients’ requirements ! Identify genre of writings ! Propose content architecture/structure ! Develop content (copywriting)
required, produce the translation the language and grammar ! Proof-read materials ! Produce templates with guides on future add-ons
Malaysian Celebrities Support Perdana Global Peace Forum 2006
Examples of Deliverables: Books, brochures, seminar contents, website, reports, presentation materials and others
Public and Media Relations Activities
research (market-research, study trends and consumer behaviors, external environmental analyses, etc)
! Develop ! Provide
Strategy an overview of the performance goals, theme, messages, approaches, timing and budget ! Identify objectives and key messages ! Identify synergies and/or opportunities to collaborate with or leverage on other related campaigns (internally or externally) to increase effectiveness ! Identify reporting mechanisms ie periodic report and ﬁnal campaign reports
relevant PR and Communications campaigns or activities based on an informed perspective (proposal includes objectives, target audience, resources, creative designs, media plan development and placements, potential mileage,
ROI, timing, budget and other related information) evaluation mechanism to tract, monitor and evaluate each campaign or activity ! Undertake a PR campaign or activity – maybe in the form of an event, competition, educational
platforms ie conference/forum or Corporate Social Responsibility (CSR) programs ! Prepare templates for tracking, monitoring and evaluation of campaigns or activities
“And we are committed to seeing all of your campaigns through from start to finish - from strategy and planning to the execution and delivery”
! Research ! Propose ! Propose ! Manage
on the event and the requirements
topics directory/listing speakers/personalities speaker’s and client’s expectations
an overview of the performance goals, theme, messages, approaches, timing and budget clients on media relations ie writing press releases, interview techniques, compiling and arranging guided questions for exclusives, etc relationships with journalists and editors
! Build ! Avail
access and sharing platforms on up-to-date information about story ideas and trends and propose possible angles and consider each media outlet that best meet the various speciﬁc requirements
in delivering more personalized messages about your products/services ! These brieﬁngs result in targeted feature coverage and are one of the most effective ways to promote your products
! Brainstorm ! Conduct
on Theme Development and Concept Site Selection/Contract Negotiation/Room Blocks Management ! Select/Identify requirements for Food and Beverage ! Agenda Development and Scripting/Schedules
and Promotion/Budgets/Timely Reporting & Updating ! Accounting Documentation/Billing Reconciliation ! On Site Event Management & Support Staff ! Full Production and Technical Management
Design and Decor/Stage Drawings/Ground Plans and Guest Speakers ! Prepare templates for tracking, monitoring and evaluation of campaigns or activities
Corporate Communication Activities
Image Development and Strategy
compile and evaluate responses from focus group on as-is image identiﬁcation and association ! Collect, compile and evaluate stakeholders’ expectations ! Develop short-term and long-term outreach/corporate social responsibility strategy/strategies in consultation with key stakeholders ! Propose PR and Strategy blueprint for implementation
Corporate Identity and Marketing Tools
Royal visit during Royal Belum Symposium.
items required for both CI and Marketing ie prospectus, brochures, pamphlets, etc ! Establish urgency/priority: long-term and shortterm needs ! Prepare briefs for CI and Marketing to solicit RFP from contractors or propose the tools and budget implications ! Identify/propose list of contractors • Coordinate pitching exercise • Prepare evaluation report for awards ! Coordinate and supervise preparation of CI and Marketing items (concept, layout and design, content, photography, packaging, printing, etc)
Jungle-trecking at Royal Belum.
Notes: Alternatively AC could also propose the CI and Marketing Tools. However, certain jobs require third party services ie printing, media booking, etc. We could work in synergy with our Clients’ existing contractors or propose our own associates.
Consulting and Capability Building Activities
on content development, public relations and media relations, corporate communications and event management ! Tailor-made trainings for organizations and individuals on Business Communications, Public Relations, Social and Business Etiquettes, Image Building and related programs ! Project Management Consulting which include preparation of presentation materials, project time-line, project costing, meeting user requirements, project implementation, post project activities and other. ! Career Guidance Consulting for school students especially in guiding them to their career path and career interests. ! Specialized training for potential employers which include tips in attending interviews, Grooming, interview techniques and other.
Corporate Communication Activities
Corporate Identity and Marketing Tools
items required for both CI and Marketing ie prospectus, brochures, pamphlets, etc ! Establish urgency/priority: long-term and short-term needs ! Prepare briefs for CI and Marketing to solicit RFP from contractors or propose the tools and budget implications ! Identify/propose list of contractors • Coordinate pitching exercise • Prepare evaluation report for awards
Editorial Services Activities
! Review ! Reﬁne
the content structure and content for accuracy the language and grammar ! Produce the translation, if required ! Proof-read materials
OUR NICHE SERVICE
PUBLIC RELATIONS CONTENT DEVELOPMENT CAPABILITY BUILDING
Publications & Corporate Communications
“Many a time Clients embark on projects with the end-product in mind but overlook the importance of having a sound and concrete content foundation at the very beginning. This is where our core service come in. We internalize your intent, purpose and end-objective and structure your content for you to translate to various media; publication, video or campaign.”
The input from Clients can be manifested in several end-products in which the most common deliverables include brochures, prospectus, annual reports, corporate video, campaign, press, kit, and many more. Whilst in most instances designing the end-products may be challenging, it is actually having the right content to build the design on that prove to be more mind boggling. With our Clients overwhelmed by the availability of input, prioritizing and putting the ideas in perspective; we facilitate them by preparing the ﬁrst draft content that they could further reﬁne to ﬁt meet their overall corporate aspiration and objectives.
Vision Missions Thoughts Ideas Policies Guidelines Bottom-line Aspirations Intentions Regulations Practices
Translating Clients’ input to possible new contents Developing content architecture for select medium Developing framework and scopes Copywriting Editing Translating Analyzing as-is business for should-be Developing strategies Sharing industry experience and practices Exploring potential solutions Developing concept design Applying design to various media Layout Production
! ! ! ! !
Flyers Brochures Annual Report Special Publications Video Production Corporate Social Responsibility (CSR) Event Management Advertisements Scripts Press Exclusives Press Conference Press Relations
! ! ! ! ! ! ! ! !
Prospectus Website Corporate Profiles Presentation Materials Newsletters Master of Ceremony Speeches Messages Campaigns
! ! ! !
! ! ! ! !
! ! ! ! !
Press Kit Media Angles Advertorial Editorial Invitation
Creative and Design
! ! !
Competencies Development Personal Development Organizational Learning
! ! ! !
Team Building Career Advising Career Talk Career Workshops
OUR PAST CLIENTS AND PROJECTS
What sets us apart from other Agencies is our niche service. We specialize in content development. We work closely with our Clients to understand their needs, vision and mission and translate those into structured ideas for further development. Though we list design and printing as part of our services offered, we welcome opportunities to collaborate with in-house professionals so that the deliverables would fit the requirements of our Clients. The following is our summary of experience. The list is not comprehensive but only examples to show our versatility.
Institut Teknologi Perak (content and design ! Annual Report (Universiti Teknologi PETRONAS 10 Anniversary) (content, design and printing) ! Corporate Social Responsibility: Lembaga Air Perak (community programs) ! Intellectual Property: Vicinity Corporation Sdn Bhd (content for the magazine’s special publication - Perak Invest) ! Business Strategies: Time Reliance Sdn Bhd (a webcast marketing and business planning) ! Publication and Communications: Universiti Teknologi PETRONAS (content development for various purposes ie prospectus, brochures, laboratory reports, and gallery) ! Publication and Video Production: Education Sponsorship Unit, PETRONAS (content development, design and storyboard) for its Pre-Departure Video for International Students. ! Publication and Video Production: Universiti Teknologi PETRONAS (content development, design and storyboard) for its MSc Programmes in Oil and Gas ! Event Management: Perak State Tourism Action Council’s International Tropical Rainforest Symposium 2006 (symposium secretariat, media relations, speech writing, speakers engagement and management) ! Academic writings and editing for postgraduate students: theses, reports and viva preparations ! Study on Implementation of Malaysia Kitchen for Economic Planning Unit (report preparation, workshop content management and revitalization proposal (VDev Consulting) ! Business proposals for example Working Paper for BioAroma industry between Malaysian International Pulmeria Sdn Bhd and Agensi Nuklear Malaysia ! Song lyrics for Prima Events and Music Sdn Bhd: Kuda Gemilang (Ofﬁcial Theme Song of FEI World Cup Final Jumping Kuala Lumpur), Capai Gemilang (Universiti Pertahanan Nasional Malaysia), Sri Apiit, Lihatlah Dunia (MAHA Theme Song - English) and a few other corporate songs
OUR PAST CLIENTS AND PROJECTS
and conduct training for new students about to pursue their studies overseas ie character building and English communication ! Design and conduct in-house program for Managers, Executives and Support staff: Business Communications and English at Work ! Conduct in-house training for project team members (Mindx IT system design and implementation project) to document user requirements based on speciﬁed criteria ! Rotary International (RYLA Program): Social and Business Etiquette ! Rotary Club of Greentown, Ipoh: Business Etiquette ! Rotary Club of Ipoh South:Event Management Calendar ! Rotary Club of Ipoh South: Publication Process: The Roses of Perak ! Institut Teknologi Perak: Unleashing the Potential of Academics (Maximizing on Students’ Potential; HighImpact Presentation Skills; and Business and Social Etiquette) ! Majlis Tindakan Pelancongan Negeri Perak (Perak State Tourism Action Council): English for Business and Communication – Managers and Executives (a 6-month in-house program) ! Design and conduct trainings for Institut Kemajuan Ikhtisas Pahang (IKIP International College): • Business Awareness • Business Etiquette • Leadership and Emotional Intelligence at Work • Image Positioning and Impression Management (and Table Etiquette) • Managing Interaction and Relationships • Media Relations and Communication • Change Management • Crises Management • Business Planning
Speaker - UiTM Seri Iskandar: The Roles of Branding in Global Marketing: and Managing Interaction and Relationships ! Invited Speaker - Poliyeknik Ungku Omar: Emotional Intelligence at Work ! Invited Speaker - Rotary Club of Ipoh South: Business and Social Faux Pas ! Invited Speaker - Agro Fair 2008 (Persatuan Siswazah Tani Negeri Perak): Developing Personable Personality; and Managing Interaction. ! Invited Speaker - Incare Training & Events: Managing Interaction and Relationships for students and lecturers of UniKL and UPM. ! Design and conduct trainings for Training Hub (M) Sdn Bhd: • High Impact Presentation Skills: Malaysia Marine & Heavy Engineering Sdn Bhd (Malaysian Shipyard & Engineering Sdn Bhd), Sanden International (M) Sdn Bhd, Schenker Logistics (Malaysia) Sdn Bhd, Zara Foodstuff Industries Sdn Bhd • Pembantu Tadbir Cemerlang: Asean Bintulu Fertilizer-PETRONAS • Business Writing Skills: Gardenia Bakeries (M) Sdn Bhd, Yeoh Hiap Seng (Malaysia) Berhad • English Language Proﬁciency at Workplace: PETRONAS Carigali Sdn Bhd, Elektrisola (Malaysia) Sdn Bhd, Trans Thai-Malaysia (Malaysia) Sdn Bhd, PERONAS Dagangan Berhad, Naza Motor Trading Sdn Bhd • Clerical Development Program: PETRONAS Penapisan Melaka Sdn Bhd., MLNG Sdn Bhd, Ban Seng Lee Industries Sdn Bhd • English Language Proﬁciency at Workplace: Dagang net Technologies Sdn Bhd and Monash University (Sunway Campus) !Lembaga Air Perak: Social and Business Communications ! Teambuilding (collaboration with Kem Dato’ Sagor, and Pasir Salak Resort) ! Family Day (Pasir Salak Resort): • UEM Holdings, • R&R Tool Sdn Bhd, • PINMAG Sdn Bhd, • MMC Oil and Gas, • Maybank Setiawangsa ! Recreational Programs (Kem Dato’ Sagor) • Institut Tadbir Negara (INTAN), • Amanah Ikhtiar Malaysia (cawangan Perak), • Akademi Latihan Pertahanan Awam (ALPHA), • Agensi Anti Dadah Kebangsaan (AADK) Perak
All businesses and organizations want to receive a significant return on their investment in PR, and because we are not a large, international agency with hundreds of clients, we are able to offer our clients a much more personal service - this also means we have fewer overheads and are able to offer big agency service and results, at a small agency price.
BECAUSE WE ARE SPECIALIZED: Many people in
your organization may be able to take on a necessary PR or communications assignment, but few can do the job as quickly and as effectively as someone who specializes in them; who everyday lives and breathes PR and Communications. By allowing us to undertake all your PR and Corporate Communications needs, people in your organization can now stay focused on other key activities and initiatives of the company
BECAUSE HIRING US IS COST EFFECTIVE: When
you tally up the costs of hiring an employee to take on a task versus bringing us in to perform the same task, going with us maybe more cost advantageous. You do not have to pay for our health insurance, EPF, bonus, performance incentives; consider promotion and salary increment; or extend other beneﬁts accorded to your permanent employees. Hiring people like us is a costeffective alternative for many organizations that require PR and Communications services quickly and efﬁciently.
BECAUSE WE ARE OBJECTIVE, OUTSIDE THIRD PARTY: We may often bring a fresh point of
view to your organization. Sometimes we could offer new approach to your communication plans. We could lend a third party feedback on the achievement of your communication goals – aspects that are obvious only when “seen” from the outside of your organization circle.
BECAUSE WE HAVE DEDICATED TIME: Time
maybe a precious element among your existing staff. A person or a unit maybe assigned to a project and then later taken off the project because of conﬂicting priorities but we, on the other hand, can focus on the task or project until the work is satisfactorily completed.
BECAUSE WE ARE FLEXIBLE RESOURCE : We
make time for our clients, on a moment’s notice. If you employ someone new to take on any PR or Communications assignment, you could spend months to place advertisements, perform interviews and reference checks, make ﬁnal selection, and bring a new employee on board.
BECAUSE HIRING US ELIMINATES LONG TERM OBLIGATION : When someone in your organization
completes a project, you may have to relocate or reassign him/her. When we complete our term / assignment / project, we move on without costing our clients any liability – termination notice, layoff compensation, severance pay, nothing. We aspire to develop long-term relationship with our clients but only when our clients desire the same.
The company has a team of professionals collaborating to handle various requirements and assignments. Our team comprises people from various backgrounds and experience who share the same passion in public relations, communications and capability building.
DATO’ WAH IDRIS: Dato' Wah Idris was born in Ipoh, Perak.
Graduated with Double Degree from Berklee College of Music, Dato' Wah Idris is regarded a maestro in the music industry; a relentless entrepreneur especially in the areas of theme songs production and event management, locally and abroad.
AZLAN ZAHURI: Azlan Zahuri has with him more than 12 years
experience in customer services, academic services as well as in fullfledged student management system implementation. His areas of focus included academic processes, graduation auditing, staff recruitment and training, and talent and expatriate management. Azlan holds a Degree in Economics from Universiti Kebangsaan Malaysia.
RAJA YASMIN RAJA YUSOF: Raja Yasmin Raja Yusof has more
than 12 years of hands-on experience in communication and public relations especially in corporate communication and publication. She is a qualified and seasoned corporate trainer. She holds a B Ed (Honours) TESL degree and she is also an affiliate member of Institute of Public Relations Malaysia.
REHANA MOHD ABBAS: Rehana brought with her almost 10 years
experience in marketing, event management and training. She started her career with education outfits – Institut Teknologi Perak (ITP) and Taj College and later moved on to join the biggest cosmetic organization in the country – BML Noveux Visages. She specializes in outdoor/ recreational activities and teambuilding.
FAUZIYAH ABD AZIZ: Fauziyah has a Diploma in Electrical/
Electronics engineering from Universiti Teknologi Malaysia. She has more than 4 years in training and development and currently is pursuing her degree. She specializes in ICT training and her profile includes facilitating KTAK Maxis CyberCamp nationwide and KPerak Kidz Camp.
Dato’ Wah Idris, - President Azlan Zahuri - Director Raja Yasmin Raja Yusof - Managing Director Rehana Mohd Abbas - Business Development Fauziyah Abdul Aziz - Training and Development Aidahani Othman - PR and Communications
AIDAHANI OTHMAN: Aidahani Othman was born in Johor Bharu in
1979 and a graduate of Institut Teknologi Tun Abdul Razak with a Diploma in Information Technology. Aida specializes in customer service enjoys networking.
Seclink Management Consultants Sdn Bhd No 4, Jalan Horley 30300 Ipoh Perak Malaysia
Alan Yoon Associates Chartered Accountants 15A, Tingkat Taman Ipoh 7 Taman Ipoh Selatan, 31400 Ipoh, Perak Malaysia
RHB Bank Berhad Pesiaran Greenhill Branch 30300 Ipoh Perak Malaysia
“Ideas are like a hot cup of coffee. They will not stay hot forever. It is not how many ideas you have. It is how many you make happen”.
So whether it is your idea or ours, we will help you turn ideas into results for you.
102A, Jalan Pengkalan Barat 32, Station 18, Pengkalan, 31650 Ipoh Perak, Malaysia Telephone:" Fax : " " Email:" " Website:" Skype: " +605.322.8604/05/06 +605.3224042 firstname.lastname@example.org www.allaboutcommunique.com communique
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