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Proposal for Establishing a

CENTRE OF EXCELLENCE IN TOURISM MANAGEMENT


Vision and Mission: The vision of the Centre for Excellence in Tourism Management (CETM) is to become an agent of change for principled, socially responsible, and creative leadership in tourism in the Asian region by providing the highest quality education for present and future business and academic leaders, and advance the understanding and practice of Tourism Management through research and outreach. To achieve the above, the following portfolio of activities shall be carried out by CETM: Develop students to assume leadership positions in the tourism industry Undertake tourism research, both pure and applied, and disseminate the findings Organize Faculty Development Programs and Management Development Programs Extend consultancy services in tune with the growing needs of the industry Participate in the tourism focused developmental efforts of the local communities Justification for the Proposal: It is widely accepted that the development of managerial talent and professional expertise in the field of tourism, domestic and international, is an urgent necessity for the promotion of tourism in South East Asia & South Asia. There is a growing need for making the individuals and organizations involved in the various segments of the travel and tourism industry to operate more efficiently and effectively to cope with their rapidly growing activities and responsibilities. For this purpose suitable education and training are needed for employees in these organizations at various sectors. The existing tourism education and training facilities in Asia are inadequate to fulfill the above needs. At one end, there are various institutes of hotel management which impart mainly undergraduate training at the craft and supervisory levels for specialized jobs in the industry while at the other end are the various management institutes which offer post-graduate general management education including tourism management. Thus there is a need for an institute

which provides a combination i.e. general management education with focus on travel and tourism as well as specialized training in different segments of the tourism industry. Tourism is now the worlds largest and fastest growing industry. Comparatively speaking, both in terms of number of tourists and revenue, South Asia including India receives a very small fraction of the worlds tourists whereas some countries like Spain, Mexico, Greece, Austria, Tunisia and Switzerland are heavily reliant on tourism and are deriving substantial benefits from this industry. The contribution of tourism in India & its neighboring countries to both national income and exports in still almost insignificant and there has been hardly any worthwhile change in this contribution over the last few years. There is, however, a concerted effort now to accelerate the growth of tourism in India through development of the Tourism Plant and perusing more sophisticated promotional methods. If such a target is to be achieved, urgent and major efforts must be made to establish suitable educational facilities for training and developing existing and additional manpower that would be needed in the Tourism Industry. Further to ensure that growth results in productive development, it should and must, imply qualitative and quantitative, balanced and integrated, disciplined and sustainable growth. This is possible only if there is professional competence throughout the industry and this can be brought about only through an extensive, intensive and continuous training. Objectives: The Objective of CETM is to undertake educational programs and conduct research in tourism most likely to benefit the economy of India. It is envisioned that CETM will develop national, regional, and ultimately, international reputation for excellence. The CETM's specific short term objectives would be: 1. To educate potential tourism managerial and executive talent at the advanced level, who upon graduation have sufficient technical and professional skills to: a. Become productive members of a tourism employing organization soon after employment. b. Begin to contribute to the attainment of their organizations objectives c. Recognize and understand operational problems and analyze alternative methods of performance and achievement. d. Rapidly assume responsibilities of supervision and management and to become eligible for executive promotion with a minimum of training from the employing

organizations, and e. Realize a lifelong need and appreciation for continuing education to upgrade and improve their managerial abilities. 2. To provide continuing educational opportunities for tourism practitioners who wish to improve their effectiveness and the profitability of their businesses through: a. Top management seminars b. Short courses for Middle & Senior Executives c. Conference and workshops 3. To provide consultancy services to both private and public sectors engaged in various aspects of tourism. 4. To provide research functions by contractual arrangement for the private and public sectors. 5. To make available an extensive library of books and other reference material on the vast subject of tourism and to establish and maintain documentation Centre. 6. To undertake and provide for the publication of Journals, research papers and books in furtherance of the aforesaid objectives. 7. To award degree, diplomas, certificates and other distinctions to candidates trained, and to prescribe standards of proficiency before the award of such degrees, diplomas, certificates and other distinctions. 8. To institute, offer and grant prizes, awards, scholarships and stipends in furtherance of the objectives of the Society. 9. To cooperate with, coordinate and encourage the activities of approved institutions and organizations formed for the furtherance of like objects, and 10. To subscribe to or become a member of and to cooperate with other institutions and organizations in any part of the world having objective wholly or partly similar to these of the Society in such manner as may be conducive to their common objectives. Functions of the Centre:

There would be following primary functions: 1. Teaching The principal teaching program of CETM would be the two year post-graduate level program, leading to the award of MBA in Tourism Management 2. Continuing Education Learning never stops and CETM would provide the leadership for opportunities for short courses, seminars, conferences or workshops for those already in tourism. The Travel and Tourism Industry at the moment is not manned by trained professionals in its various segments. Travel industry executives will hopefully take up such courses and realize the importance of having professionally trained employees in their companies. The types of programs which can be organized under continuing education program may be as follows: a. General tourism management courses for senior executives, young managers and young businessmen who wish to act as future entrepreneurs. b. Functional management courses for middle and senior level tourism executives, such as, operational research, marketing, financial controls. c. Basic tourism managerial courses in fundamental subjects such as economics, investment planning, long-range planning. d. The need for arranging Teachers Training Programs has been pointed out by the various travel trade personnel that the Export met. They felt that the people in the middle supervisory levels should be given training in teaching methods so that they could effectively train people working under them in their respective fields of vocation.

3. Research and Development

As CETM is proposed to be an apex body providing leadership to the entire industry, it would be essential to include research as one of the main areas of its activity leading to the award of Ph.D. degree in Tourism. Research is essential for the following reasons: a. What type of development in a particular area can be envisaged? b. To make an impact on the policy making organs in the governmental and private sector and thus persuade the authorities to take the right courses of development. c. To design a future perspective plan for tourism in India. d. To provide accurate travel trade statistics and other data. e. To study economic impact of tourism expenditures. 4. Library and Documentation Centre Library is an essential part of any training institute and for the Institute of Tourism a library will have to be built up where all available books & journals may be displayed. A documentation Centre on the pattern of the Indian National Scientific Documentation Centre, Delhi/Bangalore may be planned for CETM to collect, collate, interpret and disseminate tourist information. Online journal service is also badly needed. Many researchers have need for tourism data and related information. The CETM should provide this function and service. 5. Leadership Educational opportunities made possible by CETM will increase moral and build the competency of those who seek education under its various programs. Young people will look to tourism as a good career field. People in the tourist business will increase their pride in occupation soon knowing CETM is to become a reality in tourism management. 6. Consultancy The CETM should be looked upon as the most authoritative source of tourist assistance in India. All of the resources of CETM would be available to any tourism organization or firm through consultancy. This can be in the form of individual staff members providing personal services, or individuals seeking advice and counsel upon visiting CETM or any of the middle or craft level institutes. When appropriate, fees can be charged far such consultations and in certain cases, formal contracts for consultancy services could be negotiated.

7. Orientation Cell It has been suggested by the various representatives of the travel trade that educational institutions should also seek to educate the people handling tourism at the various levels. Such education would be in the tourist communities. Main aim is to educate those contacting tourists about tourist infrastructure and tourist resources and the importance and significance of international tourists to India. This helps to re-orient their total behavioral pattern towards tourist. Economic factors such as a multiplier effect of money received, tourism as an instrument for building better environment, and tourism as a tool of international goodwill and understanding should be taught. Local schools should be encouraged to give this type of instruction so that even the tender minds are educated. An orientation cell may be constituted at the Centre which would devise its curriculum and programs with the assistance of the local travel trade people and move from area to area to educate the masses in the concepts given above. 8. Placement Bureau The Centre would have a Placement Bureau. It should be the prime function of this bureau to obtain placements for the students for their internship and also their ultimate placement on a suitable career job after having completed their education at CETM. Teaching Pedagogy: To facilitate this, one of the most important requirements would be to provide for continuous linkages and interaction with the operations within the industry. For such a profession and industry oriented program, there would be substantial teaching inputs both from academicians & professionals from Hotels, Airports, Airlines, Steamship, Railway and Travel Agents Offices, Resort areas, etc. For instance at the various two year post-graduate programs offered at the Institutes of Management, during the summer intervening between the two years, students are supposed to take a job to acquire some practical experience purely from their educational view point. Similarly, but to a much greater extent, not only during vacation periods but also throughout the two years of the Tourism study program, frequent exposures to and experiences in practical operations would be not only desirable but also essential and the job training organizations shall be selected not only from Indian based tourism promoters but from all over Asia & Europe. To ensure effectiveness of such a programmer, CETM shall be in touch with various Hotels of all categories, International Airports and seaports, Headquarters of Airlines,

Steamship companies, Railways and Road Transport, major Travel Agencies and Tour operators, Government departments of Tourism and other Entertainment and related activities. The Master of Business Administration (Tourism Management) Program This program is designed with the objective of building competence and professionalism in learners to effectively undertake entry and middle level managerial jobs in tourism, hospitality, and allied enterprises, and to enable them to start own enterprises. A modular structure with intermediate exit-reentry options is envisaged for the program so that the learner may decide to spend one or two years with the industry after successfully completing a critical minimum number of courses before coming back to the school to complete the program. This option has the additional objective of facilitating those who are already working in the industry and who can not devote two years of time continuously to earn a degree at a relaxed pace. Duration of the Program MBA (Tourism Management) will be a two year full-time program consisting of seven terms. Each term will be of 11-12 weeks duration. Contact hours will be around 20-25 per week and will be distributed across days and nights in such a manner as to optimize learning within the constraints obtaining from time to time. If a student successfully completes 20 credits, he or she can earn a Certificate in Tourism Administration; if he or she successfully completes 40 credits, he or she can earn a Diploma in Tourism Administration; and, if he or she successfully completes 60 credits, he or she can earn a Post-Diploma in Tourism Administration, after paying the requisite fee and fulfilling other formalities as prescribed by CETM from time to time. A student may be permitted to be off-campus for a maximum of two terms after he or she earns 20 credits; a maximum of four terms after he or she earns 40 credits; a maximum of six terms after he or she earns 60 credits. However, no student shall be allowed to spend more than four years to complete the MBA (Tourism) program.

While CETM is committed to offer a flexible learning option as mentioned above, it cannot always schedule courses and timetables to suit the preferences of the students availing this option and cannot be held responsible. Selection Procedure for Candidates seeking Admission: Graduate in any subject such as arts, commerce, science, engineering, medicine, law, etc., who has undergone a minimum of 10+2+3 scheme to graduate, is eligible for admission to MBA (Tourism). Admission to a particular batch will be made based on an admissions test. The nature of the admissions test, cut-offs, rules of reservation, etc will be decided by a duly constituted Admissions Committee. The admission shall be given on the basis of rank obtained in entrance test and subsequent counseling. The entrance test shall comprise of 250 questions as below mentioned. Section A B Area Analytical Ability Problem Solving Data Sufficiency Mathematical Ability & Logical Reasoning Mathematical Ability Logical Reasoning Statistical Ability Communication Ability Vocabulary Business & Computer Terminology Functional Grammar Reading Comprehension Service Aptitude No of Questions 75 55 20 75 35 30 10 50 10 10 15 15 50 250 75 55 20 75 35 30 10 50 10 10 15 15 50 250 Total Marks

D TOTAL

Term wise Program Structure Term 1: July to September Code T101 T102 T103 T104 T105 Course Tourism: Principles and Practices Hospitality Management Travel Agencies and Tour Operations Tourism Marketing Human Resource Management for Tourism Credits 2 2 2 2 2 Contact hours per week 2 2 2 2 2

T106 T107 T108 T109 T110 T111 T112

Tourism Finance Technologies for e-Tourism Management Concepts Soft Skills 1: Communication Skills Analysis of Comprehensive Cases Student Seminars on General Topics Interactions with Executives

2 2 2 2 NC NC NC

2 2 2 2 2 full days per term 2 full days per term 2 full days per term

Term 2 October to December Code T201 T202 T203 T204 T205 T206 T207 T208 T209 T210 T211 T212 Subject Tourist Behavior Accommodation Management Ecotourism and Sustainable Development Tourism Research Methods Global Tourism Geography Tourism Economics Management of e-Tourism Soft Skills 2: Computer/IT Skills Analysis of Comprehensive Cases Student Seminars on General Topics Interactions with Executives Study Tour- I Credits 2 2 2 2 2 2 2 2 NC NC NC NC Contact Hours per Week 2 2 2 2 2 2 2 2 2 full days per term 2 full days per term 2 full days per term 8-10 full days per term

Term 3 January to March Code T301 T302 T303 T304 T305 T306 T307 T308 T309 T310 T311 T312 Subject Tourism Strategies Tourism Product Management Event Management Transportation Management Quantitative Techniques for Tourism Management of Tourism Projects Ethical and Legal Aspects of Tourism Tourism in India Soft Skills 3: Interpersonal Skills Analysis of Comprehensive Cases Student Seminars on General Topics Interactions with Executives Credits 2 2 2 2 2 2 2 2 2 NC NC NC Contact Hours per Week 2 2 2 2 2 2 2 2 2 2 full days per term 2 full days per term 2 full days per term

Term 4 April to June Code T401 T402 Course Internship in Tourism Organizations Internship Presentation and Report Credits 4 2 Contact Hours per Week Approximately 150 to 200 Hours for 2 Months from April to May 2 full days per term, in June

Term 5 July to September

Code T501 T502 T503 T504 T505 T506 T507 T508 T509 T510 T511 T512

Subject Management of Leisure and Recreation Resorts Management Food and Beverage Services Management Media and Public Relations for Tourism Cross-Cultural Management of Tourism e-Tourism Software Development Course of Independent Study/Soft Core-I Foreign Language-I Soft Skills 4: Negotiation and Sales Skills Analysis of Comprehensive Cases Student Seminars on General Topics Interactions with Executives

Credits 2 2 2 2 2 2 2 2 2 NC NC NC

Contact Hours per Week 2 2 2 2 2 2 2 2 2 2 full days per term 2 full days per term 2 full per term

Term 6 October to December Code T601 T602 T603 T604 T605 T606 T607 T608 T609 T610 T611 T612 Subject Contemporary Issues in Tourism Leadership in Tourism Industry Public Sector and NGOs in Tourism Tourism Entrepreneurship Tourism Education and Training Course of Independent Study/Soft Core-II Foreign Language-II Soft Skills 5: Pedagogical Skills Analysis of Comprehensive Cases Student Seminars on General Topics Annual Institution-Industry Interface Meet Study Tour-II Credits 2 2 2 2 2 2 2 2 NC NC NC NC Contact Hours per Week 2 2 2 2 2 2 2 2 2 full days per term 2 full days per term 2 full days per term 8-10 full days per term

Term 7 January to March Code T701 T702 T703 Course Dissertation Project Dissertation Presentation and Report Comprehensive Viva-Voce Credits 4 4 4 Contact Hours per Week Approximately 150 to 200 Hours for 2 Months from January to February 2 full days per term, in June 2 full days per term, in June

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Course T701 is a research-based dissertation. Note that the report to be submitted about this as a component of the evaluation of T702 should not be that of any industrial training undergone by the student. The dissertation topics should ideally complement the students undergraduate training, career experiences, and graduate interests. The thesis is by nature a formal research document that reflects the students professional preparation. Research to be undertaken is, by nature, of an applied research genre, a reflection of the students ability to utilize scientifically accepted techniques to explain decision making within the hospitality-tourism industry. The faculty members of CETM are to aid students in selecting relevant research issues as well as to guide them throughout till the successful completion of the research. The Guiding faculty

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member shall evaluate T701 based on an assessment of how the student progressed in the study; his or her knowledge of the topic; skills and attitude revealed throughout; and so on. As part of T702, each student has to make a presentation of the research undertaken, which, along with the dissertation report will be evaluated by a committee of experts for the same. T703 is the Program Viva-Voce exam, the syllabus for which covers all the courses included in the program. Students should be examined holistically to see what is ultimately in stock for them in terms of learning at the end of the program. The composition of the committee of Viva-Voce examiners, to be constituted by CETM, should reflect this need. T212 & T612 are study tours. Unless inevitable, students themselves should manage the tours from beginning to end and assistance sought from commercial agents should be minimal. It is mandatory that each study tour comprises of visits to at least two tourism enterprises, in addition to visits to destinations. One of the study tours may be an international tour, if the same is achievable within the budgetary and other constraints. After the tour and before the term ends, each student has to submit a tour-report to CETM. Those students who do not submit the report will not be promoted to the next term. T109, T208, T309, T509, & T608 are courses aimed at sharpening the Soft-Skills of the students in various relevant areas. Since these are practice oriented courses, action-leaning resources must be used for instruction and pedantic inputs must be done away with as much as possible. T508 &T607 are to train the students in a foreign language other than English. The CETM may decide about offering one or two languages given the relevance, student demand, availability of faculty and resources, among other constraints. T607 will be the continuation of T508 and hence students are not allowed to shift their choice of language after a term is over, except unless that language is in offer. T507 & T606 are courses of independent study wherein the learner has the option of identifying courses that are not included in the MBA (Tourism Management) program structure, master in those courses, and earn credits. An internal faculty member shall be identified as a mentor towards this, who will evaluate the student. Alternatively, students can take up two credit courses offered elsewhere within CETM at the postgraduate level as soft cores and credits thus earned could be transferred. Credits earned from outside CETM too may be considered for transfer, in which case the equivalence shall have to be decided by a committee of experts constituted by CETM for the same on a case by case basis. T401 &T402 are courses related to internship wherein each student has to identify a tourism related organization, spend there a couple of months, and learn the practice of management. For T401, an executive from the organization could be identified as mentor by the student with the concurrence of CETM, who would evaluate the student for his or her performance during internship. part of T702, each student has to make a presentation of the learning from the internship undergone, which, along with the internship report will be evaluated by a committee constituted for the same. Courses marked with NC in the credits column under section 4.1 are non-credit courses, which will not be evaluated for grading. However, full attendance is required of the students for each of these courses, in the absence of which they will not be promoted to the next term. In special cases, CETM shall apply its discretion and relax the attendance requirement. Courses and course allocation to terms are only indicative. The CETM will have the freedom and flexibility to reallocate courses across terms. It can add new courses and delete the existing

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ones with the concurrence of bodies like the Board of Studies and the Academic Council as per the regulations prevailing from time to time. 4.11 4.12 It is advised to bring a tourism orientation into the delivery of general courses included in the program as well, as much as possible. Before the commencement of each term, the course outline giving session by session reading assignments, case studies, exercises, evaluation plan, conditions of participation, etc for each course have to be submitted by the faculty member offering the course to the director of CETM for approval. The approved course outlines with modifications suggested (if any) by the Director of CETM will be followed for the term. Each course is split into certain number of units or credits as given in 4.1 above. In most cases, the credits will be approximately equal to the number of minimum contact hours divided by 10. Faculty members are advised to continuously assess the students throughout the term and give the same more weightage than allowing an end-term written examination to unduly influence the final grades awarded. A course outline approved as per 4.5 need not necessarily contain the endterm examination component at all. In any case, no component of evaluation shall exceed 60% of weightage in the total evaluation of the course. Internship and Dissertation Seminars will be organized as public presentations, where anybody from the audience can ask questions, unless the organization on which the work was done requires the results to be kept confidential. In the latter case, only the examiners will be present during the Seminar. The expert committees constituted for evaluating Internship and Dissertation Seminars and Reports as well as the Comprehensive Viva-Voce shall be free to decide the methodologies of evaluation. 4.14 The content as well as the method of evaluation of each course for each term will be reviewed at the end of the term by a committee of experts constituted by CETM. The committee will consist of at least three experts, of which at least one should be an executive from the corporate sector, at least one an academic from outside the university, and at least one an academic from the related faculties of CETM. An internal faculty member from CETM shall coordinate this academic audit exercise. If the work for a committee is on the higher side, more than one committee may be appointed. All answer scripts, assignments, project reports, student feedback forms, mark lists, etc shall be available for the scrutiny of the committee. If it desires so, the committee can demand live interface sessions with students or faculty members to clarify issues. If the academic audit reveals that there are dark areas in the conduct of particular courses, the audit committee can recommend remedial measures, which shall be forwarded to the director of the Centre for subsequent action. The results of the term are declared after the approval of the committee with suitable modifications suggested by it. No result shall deem to be final until approved by the academic audit committee. There will be no academic audit for term 4 and 7. However, specific grievances if any regarding term 4 may be referred to the audit committee constituted for term 5 and those if any regarding term 7 may be referred to the committee constituted for the Comprehensive Viva-Voce, for comments. These comments, if necessary, shall be forwarded to the Director for subsequent action.

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Each student will be graded for each course, as per the following scheme of grades and grade points. Grade A: Excellent 7.55 upwards B: Good 4.55-7.54 C: Satisfactory 1.55-4.54 D: Low Pass 0.55-1.54 F: Failed 0.00-0.54 Faculty members may use the following grades and grade points for individual components of evaluation. A+:10, A:9, A-:8, B+:7, B:6, B-:5, C+:4, C:3, C-:2, D:1, F:0 The grade points awarded for a course will be rounded off to two decimals for determining grades for the subject. To obtain a pass in the MBA (Tourism) program, the student should have a CGPA of minimum 4 and should not have obtained more than two F grades. The results would be handed over to the office of the Controller of Examinations for further tabulation and release of final grade sheets after Term 7.

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A student who fails or want to improve grades in a course or courses may re-register for such a course or courses in subsequent terms by paying the appropriate fee as prescribed by CETM and attempt to obtain improved grades within a period of 4 years from the date of joining the MBA (Tourism Management) program. This provision will not be available for students after their receiving the MBA (Tourism Management) degree. In all cases of re-registration, the grades obtained in the last registration by the student will hold good. Ambiguities and interpretation requirements arising out of this ordinance will be resolved by a council duly constituted for the same with a majority vote and with the approval of the Director.

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The Doctoral Program (PhD in Tourism Management) Admission The eligibility for PhD program is graduate degree in any discipline. Given the importance of inter-disciplinary research, CETM will actively encourage candidates having background qualifications and professional experiences in diverse disciplines. To be considered, the candidate has to submit a research proposal to CETM and make a presentation of the same to the doctoral admission committee. The selection committee will evaluate the applicants proposal, academic background and performance, research interest and potential, prior exposure to academic and applied research, and strength of recommendations. Duration The PhD program typically requires three years of study: one year of coursework and and two years of dissertation research. Two theory courses, one a course on Tourism Research Methods and the other a course in the topical area chosen by the candidate for research, are compulsory. If the candidates do not not

have their terminal degree in Tourism Management, they will be required to attend selected MBA (Tourism) level courses, too. PhD students, while they are in campus, are also strongly encouraged to collaborate with faculty on publishable research and to gain exposure in teaching. They are required to take at least five seminars in each of the years. In addition, at the end of each trimester after the completion of the first year of coursework, they have to make public presentations of their research progress. The Dissertation The dissertation is an original project that adheres to high standards of exposition, contributes to knowledge in the field of tourism management, and demonstrates an ability to conduct independent research. Students are responsible for identifying their area of research and work informally with faculty in developing their topic and project. When the project has become well defined, the student forms a dissertation committee that typically consists of a faculty advisor, two other faculty from CETM and one faculty from another approved institute. When the student and the dissertation committee agree that the dissertation project is completed, a defense of the dissertation is submitted for evaluation by external examiners. Three external examiners shall blindly review the dissertation. At least two of them should give favorable reports before the dissertation to be eligible for public defense. At least one of the external examiners should be present during the time of the defense. The dissertation committee, with the approval of the external examiners, will recommend CETM whether to grant PhD degree to the candidate. A student making steady progress can complete all of the degree requirements within three to three and half years of entering the program. INTERNATIONAL COLLABORATIONS The CETM will have different forms of international collaborations from the research and education point of views. It is committed to working with top researchers from around the world to provide critical insights and solutions for tourism policy makers and business decision makers as they face the challenges of operating in a global economy. It will participate in international projects in almost in all fields of its mandated programs and will collaborate with governmental and nongovernmental tourism related institutions across the world. It will establish student and faculty exchange programs with the various institutes of higher learning located in different countries offering tourism related programs. Over a period of time, CETM will have various collaborative teaching programs and, ultimately, its own campuses in the selected cities of other Asian countries. The CETM will take a lead role in the establishment of an Asian Tourism Education and Research Network (ATERN). All the leading institutional providers of higher education and research in the area of tourism in the Asian region will be members of this network. THE GOVERNANCE STRUCTURE OF CETM

The Governing Body will be the constitutional and legal governing group of CETM. It will address the major questions affecting the development and work of the Centre such as financial plans and appointing the Director. The governing body members also approve the accounts of CETM and perform such other formal corporate business as may be required. The governing body will have representatives from academia, industry, tourism NGOs, local community, and governments, among others. In addition, four other boards will govern all sections of the Centre: The Management Board will advise the Director and Governing Body concerning the development and implementation of major policies affecting programs and research activities, staff, premises, and finance. The Management Committee is responsible for taking and implementing administrative and academic decisions necessary for the management of the School. It refers all fundamental academic or constitutional decisions to the Management Board. A Board of Studies will be in charge of developing curricula and overseeing academic quality control. The CETM's network of Regional Advisory Boards will bring together prominent and influential alumni and business leaders in various geographical regions around the globe. The International Alumni Board will represent the views of alumni ensuring that alumni relations programs meet the needs of alumni, and making recommendations on a range of issues to the CETM's Governing Body.

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