Lauren Palazzo March 13, 2011 Writing for Public Relations VO Otter Exhibit at ECHO VIDEO ANCHOR ON CAM

M AUDIO ANCHOR: A family of river otters is making a splash at Burlingtons ECHO Lake Upper Insert: ECHO logo Lower Third: Jane Doe Aquarium and Science Center. ECHO is preparing to welcome fifteen River Otters for their latest exhibit that is set to open May 1st through June 15th.

TAKE VO NATSOT FULL Exhibit under construction

ANCHOR: ECHO is constructing a habitat for the family of River Otters that resembles the marshy lakes and streams the otters call home.

BRIAN SWISHER ON CAM

BRIAN SWISHER: Were building the ideal habitat for the River Otters. At ECHO, we

Lower Third: Brian Swisher, Environmental Exhibit Specialist at ECHO

strive to create a living space that is as close to the animals natural surroundings as possible.

TAKE VO SOT FULL Digital rendering of Exhibit

ANCHOR: Visitors will be able to see the River Otters in a natural habitat, complete with an area of land and an outdoor swimming pool.

MOLLY LOOMIS ON CAM

MOLLY LOOMIS: The River Otter is fascinating to watch. They are known in

Lower Third: Molly Loomis, Ph.D., Director

nature for their showmanship in swimming

Lauren Palazzo March 13, 2011 Writing for Public Relations of Education at ECHO and diving.

TAKE VO SOT FULL River Otters diving and swimming in water

MOLLY LOOMIS: River Otters can actually close their ears and nostrils, allowing them to swim underwater for several minutes.

ANCHOR ON CAM

This entertaining exhibit is also meant to educate visitors on the issues facing the

Upper Insert: ECHO logo Lower Third: Jane Doe

River Otter species.

MOLLY LOOMIS ON CAM

MOLLY LOOMIS: Many people are familiar with the River Otters species. What they

Lower Third: Molly Loomis, Ph.D., Director of Education at ECHO

dont realize is the negative impact humans have on the well-being of these creatures.

TAKE VO NATSOT FULL of pollution near lakes and river banks.

MOLLY LOOMIS: Pollution is starting to take a toll on the River Otter population. Rivers and streams are becoming too contaminated for the otters to survive in.

ANCHOR ON CAM

ANCHOR: Pollution is just one way humans are putting the River Otter species at risk. Hunters also endanger the species.

TAKE VO NATSOT MOLLY LOOMIS ON CAM

MOLLY LOOMIS: The River Otter is a target for trappers who hunt the animal for its

Lauren Palazzo March 13, 2011 Writing for Public Relations silky brown fur. Their natural habitats are Lower Third: Molly Loomis, Ph.D., Director of Education at ECHO becoming less and less safe for them.

CU of a River Otter in nature

ANCHOR ON CAM

ANCHOR: The rotating exhibit is meant to raise awareness about the hunted and displaced species.

MOLLY LOOMIS ON CAM

River Otters are such energetic and playful creatures. Our hope is to expose people to

Lower Third: Molly Loomis, Ph.D., Director of Education at ECHO

this lovable species. We want them to see how important it is to keep these innocent animals safe.

CUT TO FULL River Otters splashing and sliding around.

ANCHOR ON CAM

The River Otters can be seen slipping and sliding around the exhibit at ECHO Lake Aquarium and Science Center from May 1st to June 15th.

Upper: Insert containing ECHO logo

### I would provide media outlets with the VNR and other supplementary materials. I would issue a satellite advisory with information about when the VNR link would be available for download. I would also provide a full transcript of the VNR, including camera cues and names of interviewees. A related news release would accompany the VNR, as well

Lauren Palazzo March 13, 2011 Writing for Public Relations as fact sheets on ECHO and River Otters. All relevant contact information would also be provided.