CHAPTER-3 KOTAK MAHINDRA BANK 2.

1 Kotak Mahindra Bank Kotak Mahindra Bank an Indian financial service firm established in 1985. It was previously known as Kotak Mahindra Finance Limited, a non-banking financial com pany. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra Finance Ltd. is the first company in the Indian banking h istory to convert to a bank. Today it has more than 20,000 employees and Rs. 10, 000 crore in revenue. Mr. Uday Kotak is Executive Vice Chairman & Managing Director of Kotak Mahindra Bank Ltd. In July 2011 Mr. C. Jayaram and Mr. Deepak Gupta, whole time directors of the Bank, were appointed the Joint Managing Directors of Kotak Mahindra Bank . Dr. Shankar Acharya is the chairman of board of Directors in the company. The Bank has its registered office at Nariman Bhavan, Nariman Point, Mumbai. History It bought stressed assets from a number of banks, at full loan value of Rs 1,000 crore in 2005. In January 2011, the bank reported a 32% rise in net profit to Rs188 crore for the quarter ended December 2010 against Rs. 142 crore the corres ponding quarter last year. 1.2. Kotak Mahindra Group Kotak Mahindra is one of India's leading banking and financial services organiza tions, offering a wide range of financial services that encompass every sphere o f life. From commercial banking, to stock broking, to mutual funds, to life insu rance, to investment banking, the group caters to the diverse financial needs of individuals and corporate sector. History of Kotak Mahindra Group Milestones that have shaped the Kotak Mahindra Group, since 1986 Since the inception of the erstwhile Kotak Mahindra Finance Limited in 1985, it has been a steady and confident journey leading to growth and success. The miles tones of the group growth story are listed below yearwise 2010 2005 2010 o Ahmedabad Derivatives and Commodities Exchange, a Kotak anchored enterprise, became operational as a national commodity exchange. 2009 o 2008 o Kotak Mahindra Bank Ltd. opened a representative office in Dubai Entered Ahmedabad Commodity Exchange as anchor investor. o Launched a Pension Fund under the New Pension System.

2006 o Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Cap ital Company and Kotak Securities. 2005 o Kotak Group realigned joint venture in Ford Credit; their stake in Kotak Mahindra Prime was bought out (formerly known as Kotak Mahindra Primus Ltd) and Kotak groups stake in Ford credit Kotak Mahindra was sold. o Launched a real estate fund 1.3. KMG Businesses Multiple businesses. One brand. Kotak Mahindra is one of India's leading banking and financial services groups, offering a wide range of financial services that encompass every sphere of life. Kotak Kotak Kotak Kotak Mahindra Bank Ltd Mahindra Old Mutual Life Insurance Ltd Securities Ltd Mahindra Capital Company (KMCC)

Kotak Kotak Kotak Kotak Kotak

Mahindra Prime Ltd (KMPL) International Business Mahindra Asset Management Company Ltd (KMAMC) Private Equity Group (KPEG) Realty Fund

Kotak Mahindra Bank Ltd Kotak Mahindra Bank Ltd is a one stop shop for all banking needs. The bank offe rs personal finance solutions of every kind from savings accounts to credit card s, distribution of mutual funds to life insurance products. Kotak Mahindra Bank offers transaction banking, operates lending verticals, manages IPOs and provide s working capital loans. Kotak has one of the largest and most respected Wealth Management teams in India, providing the widest range of solutions to high net w orth individuals, entrepreneurs, business families and employed professionals.

Kotak Mahindra Old Mutual Life Insurance Ltd Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint venture between K otak Mahindra Bank Ltd., its affiliates and Old Mutual plc. A Company that combi nes its international strengths and local advantages to offer its customers a wi de range of innovative life insurance products, helping them take important fina ncial decisions at every stage in life and stay financially independent. The com pany covers over 3 million lives and is one of the fastest growing insurance com panies in India Kotak Securities Ltd Kotak Securities is one of the largest broking houses in India with a wide geog raphical reach. Kotak Securities operations include stock broking and distributi on of various financial products including private and secondary placement of de bt, equity and mutual funds. Kotak Securities operate in five main areas of business: o Stock Broking (retail and institutional) o Depository Services o Portfolio Management Services o Distribution of Mutual Funds o Distribution of Kotak Mahindra Old Mutual Life Insurance Ltd products Kotak Mahindra Capital Company (KMCC) Kotak Investment Banking (KMCC) is a full-service investment bank in India offe ring a wide suite of capital market and advisory solutions to leading domestic a nd multinational corporations, banks, financial institutions and government comp anies. Our services encompass Equity & Debt Capital Markets, M&A Advisory, Private Equi ty Advisory, Restructuring and Recapitalization services, Structured Finance ser vices and Infrastructure Advisory & Fund Mobilization. Kotak Mahindra Prime Ltd (KMPL) Kotak Mahindra Prime Ltd is among India's largest dedicated passenger vehicle f inance companies. KMPL offers loans for the entire range of passenger cars, mult i-utility vehicles and pre-owned cars. Also on offer are inventory funding and i nfrastructure funding to car dealers with strategic arrangements via various car manufacturers in India as their preferred financier. Kotak International Business Kotak International Business specialises in providing a range of services to ov erseas customers seeking to invest in India. For institutions and high net worth individuals outside India, Kotak International Business offers asset management through a range of offshore funds with specific advisory and discretionary inve stment management services

Kotak Mahindra Asset Management Company Ltd (KMAMC) Kotak Mahindra Asset Management Company offers a complete bouquet of asset mana gement products and services that are designed to suit the diverse risk return p rofiles of each and every type of investor. KMAMC and Kotak Mahindra Bank are th e sponsors of Kotak Mahindra Pension Fund Ltd, which has been appointed as one o f six fund managers to manage pension funds under the New Pension Scheme (NPS). Kotak Private Equity Group (KPEG) Kotak Private Equity Group helps nurture emerging businesses and mid-size enter prises to evolve into tomorrow's industry leaders. With a proven track record of helping build companies, KPEG also offers expertise with a combination of equit y capital, strategic support and value added services. What differentiates KPEG is not merely funding companies, but also having a close involvement in their gr owth as board members, advisors, strategists and fund-raisers Kotak Realty Fund Kotak Realty Fund deals with equity investments covering sectors such as hotels , IT parks, residential townships, shopping centres, industrial real estate, hea lth care, retail, education and property management. The investment focus here i s on development projects and enterprise level investments, both in real estate intensive businesses. 1.4. Awards Insurance Outlook Money Kotak Platinum Advantage Plan - Ranked 1st in Type II ULIP categor y, 2008. Kotak Long Life Wealth Plus Plans - Ranked 4th in the Type I ULIPs cate gory.