A Project Report

On

To Study of Indian Sport of Shooting

In the partial fulfillment of the Degree of Master of Marketing Management under the University of Mumbai By

Mr.Jadhav Gajendra Surendra [Roll No: 3]

Specialization: Marketing
Under the Guidance of

Mr. Pawan Kumar Singh

(Assistant Coach, Indian Shooting Team)

Prof. Hardeep Singh

(Internal Guide)

Guru Nanak Institute of Management Studies and Research

Matunga, Mumbai-400019 2012-13

CERTIFICATE
This is to certify that the study presented by (Gajendra Surendra Jadhav) to the University of Mumbai in part completion of the three year part time degree of Master of Marketing Management under the title of (Prof. Hardeep Singh) has been done under my guidance.

To the best of my knowledge this project is in the nature of original work that has not been submitted for any degree of this University or any other University.

Signature of the Candidate

Gajendra Surendra Jadhav

Forwarded through the Research Guide Signature of the Guide

Prof. Hardeep Singh

ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make research material as authentic as it could. And I earnestly hope that it provided useful and workable information and knowledge to any person reading it. During this small time frame of two months in which the project reached its completion, I thank to my internal guide Prof. Hardeep Singh for his timely response which immensely helps me in giving the project the initial direction it needed. I would like to thank the Institute for providing us platform where I would undertake this survey and analysis. Working on this project gave me an invaluable exposure to the Sports Industry, thereby making me confident and more compatible to step in the corporate world in future.

TABLE OF CONTENTS

Sr. No.
1.

Topics
Executive Summary

Page No.
5

2.

Literature review

3.

Introduction of Industry

4.

SWOT Analysis of the Industry

11

5.

Objective of the study

12

6.

Methodology-Sampling Technique

13

7.

Data Analysis of Students (Primary Data)

14

8.

Data Analysis of Shooters (Primary Data)

39

9.

Questionnaires for Students

51

10.

Questionnaires for Shooters

52

11.

Recommendations

53

12.

Bibliography

55

EXECUTIVE SUMMERY

This Research Project on the Indian Sport of Shooting sheds some light on the growing popularity of shooting sport in India. The structure of the this sport is still not so develop, but the present performance in London Olympics 2012 by Bronze Medalist Gagan Narang & Silver Medalist Vijay Kumar which boost the energy of new shooters as well as which help for new comers to make good career in sport of shooting. After the successful performance in London Olympics, Minister of Youth Affairs and Sports Mr. Ajay Maken have made special provision for the sport of shooting and help to making this sport popular by aiming to beat China in Rio Olympics 2016. India has 5000 shooters across the India all of them practice with ranges provided by State Rifle Associations or some Shooting Clubs. But such facility stills not enough to improve the performance of such sport. A Brief Research was also conducted on the problems faced by Indian Rifle or Pistol Shooter while training, competition and coaching.

LITERATURE REVIEW
The history of sports in India dates back to the Vedic era. Physical culture in ancient India was fed by powerful fuel religious rites. There were some well-defined values like the mantra in the Atharva-Veda. The founders of the Olympic idea had India very much in mind when they were deciding on the various disciplines. There is a fascinating link between Greece and India which stretches back to 975 B.C. The zest for chariot-racing and wrestling was common to both the countries. In India, dehvada or the body-way is defined as "one of the ways to full realization." In the day and age of the Rig-Veda, Ramayana and Mahabharata men of stature and circumstance were expected to be competent in chariot-racing, archery, horsemanship, military tactics, wrestling, weight-lifting, swimming and hunting The guru-shishya (teacher-pupil) relationship has always been an integral part of Indian sport from time immemorial. Indian sport reached a peak of excellence when Buddhism held sway here. In Villas Mani Majra, Tiruvedacharya describes many fascinating games, namely, archery, equitation, hammer-throwing and chariot-racing. In Manas Olhas (1135 A.D.), Someshwar writes about bhrashram (weight-lifting), bhramanshram (walking) and also about Mall-Stambha (wrestling). It is more than likely that many of today's Olympic disciplines are sophisticated versions of the games of strength and speed that flourished in ancient India and Greece. Chess, wrestling, polo, archery and hockey (possibly a fall-out from polo) are some of the games believed to have originated in India.

Sports Sector in India Sports have been full time profession for many Indians over the ages. Society, kings and kingdoms patronized sports professionals, coaches and administrators, with public appreciation, sporting resources and personal gains. As we proceeded in modern era sports took a backseat. High growth economy, rise of middle class with disposable income and leisure time has shown revival of sports in India. Parents today support their childrens aspirations to pursue career in sports. Sports like Boxing, Formula 1, Hockey, Golf, Kabaddi, Shooting, Soccer, and Tennis, are enjoying record levels of success in India. Sports are multibillion dollar industry across the globe and nevertheless a highly respected career option. Sports sector is developing in India and presents exciting career opportunity for youngsters aspiring to excel in sports, and individuals associated with sports and allied services. Sports sector is increasingly becoming strategic business units for many corporate houses in India. The Formula One racing championship saw an inflow of US$ 100 mn into the Indian economy through the travel and hospitality industries. The Indian Premier League,
6

directly and indirectly generated employment for more than 15000 people. The winners of the Indian Football League Won INR 5 million in the 2010-11 seasons. In the World Kabaddi Championship held in Punjab, India, the prize money was INR 2 crore. The champion team of the inaugural World Series Hockey will get INR four crore as prize money while the runners-up will be richer by two crore.

Before independence The history of sports in India dates back to the Vedic era. Physical culture in ancient India was fed by a powerful fuel: religious rights. There were some well-defined values like the mantra in the Atharva-Veda, saying," Duty is in my right hand and the fruits of victory in my left". In terms of an ideal, these words hold the same sentiments as the traditional Olympic oath: "For the Honor of my Country and the Glory of Sport." Badminton probably originated in India as a grownup's version of a very old children's game known in England as battledore and shuttlecock, the battledore being a paddle and the shuttlecock a small feathered cork, now usually called a "bird." Games like chess, snakes and ladders, playing cards, and polo had originated as sports in India and it was from here that these games were transmitted to foreign countries, where they were further modernized. After independence After the IX Asian Games in New Delhi in 1982, the capital city now has modern sports facilities. Such facilities are also being developed in other parts of the country. Besides sports and games included in the international sporting agenda, there are many which have developed indigenously. Among these are wrestling and several traditional systems of martial arts. The Ministry of Youth Affairs & Sports was initially set up as the Department of Sports in 1982 at the time of organization of the IX Asian Games in New Delhi. Its name was changed to the Department of Youth affairs & sports during celebration of the International Youth Year, 1985. India has hosted or co-hosted several international sporting events, such as the 1951 and the 1982 Asian Games, the 1987 and 1996 Cricket World Cup, the 2003 Afro-Asian Games, the 2010 Hockey World Cup, and the 2010 Commonwealth Games. Major international sporting events annually held in India include the Chennai Open, Mumbai Marathon, and the Indian Masters. The country hosted the2011 Cricket World Cup and the first Indian Grand Prix in 2011.

Administration & Funding Political responsibility for sport in India is with the Ministry of Youth Affairs and Sports which is headed by a cabinet minister and managed by National Sport Federations. Sports Authority of India the field arm of the Ministry, supports and nurtures talent in
7

youth, and provides them with requisite infrastructure, equipment, coaching facilities and competition exposure. Dorabji Tata with the support of Dr.A.G.Noehren then Director of YMCA established the Indian Olympic Association in 1927. IOA is responsible for the Indian continents participation in the Olympic Games, Commonwealth Games, Asian Games (Outdoor-Indoor-Beach), and South Asian Games. Each Olympic and NonOlympic Sport has a Federation at the National level. The selection of the National teams is done by the respective National Federations and then recommend to IOA for official sponsorship for participation in the Games being conducted under the auspicious of the International Olympic Committee, Asia, Commonwealth, and SAG. A special feature of the Indian Olympic Association is that, the National Federations and the State Olympic Associations are affiliated/recognized to it. The main task of the State Olympic Associations is to promote the Olympic Sport and to ensure coordination among the State Sports Associations. In 2010-11, total Budget for sports and physical education schemes is 3117.69 crore rupees. Hockey, in which India has an impressive record with eight Olympic gold medals, is officially the national sport. The Rajiv Gandhi Khel Ratna and the Arjuna Award are India's highest awards for achievements in sports, while the Dronacharya Award is awarded for excellence in coaching.

INTRODUCTION
A traditional sport, shooting has come a long way in India, from just being confined to the maharajas of the erstwhile princely states of the country, to a sport that has gained immense popularity amongst the young sports enthusiasts. Veteran shooters including Abhinav Bindra, Major Rajyavardhan Singh Rathore, Anjali Bhagwat, Gagan Narang, Sub. Major Vijay Kumar and other prominent shooters have brought laurels to the country, thus contributing to the up liftmen of the game. Primarily used for military training, the game requires great concentration skills, in order to acquire precision while shooting the target. Read the following lines to know the history of shooting in India. History of Shooting in India The origin of shooting in India can be traced back to the medieval period, when Indians used to practice the game in the form of archery. During the 16th century, the firearms were introduced to the game, which was primarily used for hunting. Shooting competitions were held right from the 11th century, although the game was considered royal, confined to the Maharajas of the princely states of India. They were fond of shooting and frequented the woods, to hunt prey, using their rifles. Over the passing years, the game secured its place in the military training as well. National Rifle Association of India The National Rifle Association of India (NRAI) came into existence in 1951, which paved the way for the recognition of shooting as a sport in India. The establishment of NRAI proved beneficial for the shooters in India, who were given international exposure. NRAI organizes various shooting competitions at the national level, under four disciplines - rifle, pistol, shotgun and running target. With the increasing popularity of the shooting sport in India, the budding shooters are putting strenuous efforts to excel in the game and gain recognition both at the national and international levels. Development of the Sport The Indian shooters have marked their presence and gained success in prestigious international events including Olympic Games, Commonwealth Games, SAF Games and Asian Games. One of the outstanding performances delivered by the Indian shooters was witnessed at the 1990 Commonwealth Games, held in Auckland, New Zealand, when Ashok Pandit won the bagged gold medal for India, in the free pistol event. The Indian shooters delivered their best ever performance at the 1998 Commonwealth Games held in Kuala Lumpur, when they won seven medals. Some of the outstanding Indian shooters have received the most prestigious awards, including Rajiv Gandhi Khel Ratna Award,
9

Dronacharya

Award

and

Arjuna

Award,

for

excelling

in

sports.

The Present Day Scenario The shooting sport in India has gained worldwide recognition, after Major Rajvardhan Rathore won the first individual silver medal at the 2004 Athens Olympic Games. India touched another milestone in 2008, when Indian shooter Abhinav Bindra won the country's first Olympic individual gold medal at the Beijing Olympics. The sport of shooting become more popular when Gagan Narang who won Bronze Medal & Sub. Major Vijay Kumar won Silver Medal in 2002 London Olympics. Some of the legendary Indian shooters, who have excelled in the sports and have brought a lot of glory to the country, include Rahi Sarnobat, Anjali Bhagwat, Hina Sidhu, Ronak Pandit, Dr Karni Singh, Randhir Singh, Samresh Jung, Jaspal Rana. Shooting as a sport gained importance in India when the National Rifle Association of India(NRAI) was set up in 1951.NRAI which is affiliated to the (ISSF)- International Shooting Sports Federation, is the principal administrative body promoting the sport of shooting in India. Indian shooters came into limelight for the first time after winning the first individual Olympic silver medal. The famous shooters of India who have glorified India's name are Abhinav Bindra, Dr. Karni Singh, Gagan Narang. Randhir Singh, Rajyavardhan Singh Rathore, Sub. Major Vijay Kumar, Jaspal Rana, Anjali Bhagat, Samresh Jung, Ronak Pandit

10

SWOT ANALYSIS

1. Strengths Good Indian Shooting history Performance in Olympic 2004,2008 & 2012 Highest medal winner for country Thrilling of sport of shooting 2. Weaknesses Bad infrastructure of ranges Bad quality of Indian gun manufacturer High cost of equipments Not much exposure given by schools & colleges Competition expenses Bad treatment of shooters 3. Opportunities After London Olympics 2012, schools want to promote sport of shooting Many schools planning to starting ranges in their campus Some companies like Olympic Gold Quest (OGQ) help shooter for
sponsorship

4. Threats Financial problem for many new comer High competition from other sports After the success in London Olympics, still many new comers dont know
how to enter in the sport of shooting

11

OBJECTIVE OF RESEARCH

The objective of the study undertaken and the report given hereto are: To understand the problem face by Indian Shooting Team To understand how government and association play their part To study perception of new comers about the sport of shooting To understand the facilities provided to the shooters by government

12

Research Methodology and Data Collection

Research Design: Research Methodology: Sampling Method: Sample Size: Area of Research: Exploratory Quantitative Research Simple Random Sampling Non Shooters 200, Shooters - 100 Ferguson & Symbiosis College in Pune

Tools Used for Research:

Tools used for this research are Questionnaire & short interviews. A brief questionnaire focused to collect the relevant information was prepared. The respondents were asked to fill up this questionnaire followed by a short interview. The data gathered through these questionnaires was analyzed using MS-Excel

Data Collection:
Primary Data: - We collected the primary data by interviewing personally with the help of a structured questionnaire. Several parametric questions which were included in research are given below for the students or non shooters Secondary Data: - We collected the secondary data from the National Rifle Association of India Officials, Maharashtra rifle association officials. The secondary information collected from the internet, sports magazines & Indian Coaches. The data collected from various sources has been organized and compiled in one report so that it can serve as a source to anyone who wants to study the Indian Sport of Shooting.

13

Data Representation and Analysis (Students)

Sports Followers

Followers
Cricket Football Hockey Lawn Tenis Boxing Shooting Batminton Other

7% 20%

3% 30%

7% 10% 6% 17%

FINDINGS:

The follower of the sport of cricket is more as compared to other sport i.e. one third of the total sample size. But still other sports like Shooting and Football are followed by 20% & 17% of sample size respectively. Cricket in India got more publicity or viewership that any other sports and its more entertaining that other especially IPL. People love the IPL format

14

Why Particular Sport

Cricket
Easily Availabe in Training Academy Because of Sachin Tendulkar Love IPL Format Youth Icons in Cricket Much More entertaining

11% 11%

17%

22%

39%

FINDINGS: Cricket follower mostly loves to watch Master Blaster Sachin Temdulkar. Those who are the supporter of Mumbai Indians followed Sachin Tendulkar the most. Being resided in Pune they are more love to watch Mumbai Indians matches. The coaching of cricket is easily available in clubs & gymkhanas. Plus many school or colleges opted this sport since long time back.

15

Football
Football
Like English Premier League Like Mohan Bagan Universal Sport International Football Star

30%

40%

14% 16%

FINDINGS: Being a universal sport, India have very good football followers especially English Premier League. Some them following Mohan Bagan because they belong to eastern part of India. Much urban population mostly followed these sports after cricket.

16

Hockey
Hockey
National Sports Family in defence Because of Punjabi

35%

25%

40%

FINDINGS: Many defense personal or those who belongs to northern part of India followed Hockey much more. Being it is national sports of India, Hockey played more in particular community like Punjabi.

17

Lawn Tennis
Lawn Tennis
International Tenis Star Like Wimbaldon Love to watch Federer Members in Gymkhana

13%

17%

40%

30%

FINDINGS: Like Football many people are huge fan of Roger Federer. They love to watch US Open, French Open, Wimbledon and Australian Open. Some of students who are member of clubs of gymkhana and they played this sport because of fitness.

18

Boxing
Boxing
Like since olympics 2008 love to watch Vijender singh Love the Punches

30%

30%

40%

FINDINGS: Vijender Singh become youth icon after winning Bronze medal in 2008 Olympics and many students who are fitness lover love to watch him especially college girls. Some colleges promote this sport because its a individual sport.

19

Shooting
Shooting
Good Shooting History Performed well in CWG 2010 Performance in Olympic 2004 & 2008 Good Expectation from Indian Shooters

30%

20%

25% 25%

FINDINGS: Being we have good shooting history many student followed shooting because performance in Olympics 2004 & 2008 by Rajyavardhan Singh Rathore & Abhinava Bindra respectively. Even in Asian Games and Commonwealth Games Indian Shooter won plenty of medals. Prior to 2012 Olympics many students have good expectations from Indian Shooters.

20

Badminton
Badminton
Saina Nehwal Play at night in colonies

40%

60%

FINDINGS: Badminton being more popular in city because its night time passes for many girls as well boys. They called as Shuttlecock. Many boys love Saina Nehwal to watch after power packed performance in World Championship and Asian Games

21

Others
Others
Others Wrestling Formula One Cycling Swimming Mountain Biking Table Tennis

20% 10%

20% 10% 10%

30%

FINDINGS: Since India dominate cricket we still have good followers for Swimming, Wrestling and other sports. But such game related to the particular communities like, Wrestling being followed by Akhadas, Mountain bike for bike lovers and Formula One because successful completion of Airtel India Grand Prix 2011.

22

Sports Wanted to Play

Sports Want to Play
Cricket Boxing Cycling Shooting Football Hockey

10% 17%

30%

20% 10%

13%

FINDINGS: Still cricket is dominating, one third of students want to join cricket academy followed by football and shooting. Those who are English Premier League followers love to join football academy at childhood.

23

Reason of Not Choosing Particular Sport

Cricket
Huge Competition Family Support Fail in Exam Injury Politics in Club, Gymkhana

13% 11% 33%

28%

15%

FINDINGS: Students fail in exams because they watch cricket matches. Many cricket tournaments are conducted during important cricket matches. Because of this family is not being very supportive towards cricket. There is huge competition cricketer face and while selection there were bad politics used by club & gymkhanas.

24

Boxing
Boxing
No Support from familiy & school High Chances of Injury Voilance Sports No facility available

8% 30% 45%

17%

Findings: There was no facility available in boxing in many clubs even in city. Many families not being supportive towards these sports because its highly violence.

25

Cycling
Cycling
Dont know where to go No facility available Support from familiy & school

10% 20%

70%

FINDINGS: After Hindi movie Jo Jeeta Wohi Sikander many student want to make career in cycling but fail to do so because of no availability of facility and improper guidance.

26

Shooting
Shooting
Expensive Sports Weak Indian Gun Manifacturer Infrastructure of ranges Dont know how to start?

40%

34%

8%

18%

FINDINGS: Every child has attraction towards guns at child age. But dont know how to utilize it properly. After knowing the information about shooting many parents refused it because of expensive equipments.

27

Football
Football
Not Played in school No Proper Sports Arena No proper clubs available Restricted in some states or community

16% 10%

30%

44%

FINDINGS: A universally accepted sport but not in India. Now some school started football but before15 years very few schools and clubs are followed football. Some community like catholic, east Indians has followed this sport since childhood.

28

Hockey
Hockey
Dont know how to start? Restricted in some states or community Not Played in school

23%

54% 23%

FINDINGS: Being the National Sports of India Hockey is restricted with particular community like Punjabi, North Indian population. Student still dont know how to start very few clubs only playing Hockey

29

International Sports Event

Sports Event
a. Cricket World Cup D. Commonwealth G. Others 1% 5% 17% 5% 30% b. Football World Cup E. Wimbaldon C. Olympic F. Hockey World Cup

20%

22%

FINDINGS: Cricket in dominating followed by Football and Olympics. Every Cricket World Cup was India participating, followers have huge expectations on them. Now students in urban areas like to watch Football matches as well.

30

Viewership of Olympics 2012

Viewership
a. Regularly b. Alternate days c. Sometimes d. Only in News e. Only on Indias Matches

22% 33%

15%

13%

17%

FINDINGS: Students followed Indian contingent matches more as compared to other games which is one third of students. Those who having full time college they watch sports news and updated himself about Indian performance

31

Event Followers
Follwers of Event
Shooting Batminton Athletics Boxing Wrestling Hockey

10% 25%

25%

12%

25% 3%

FINDINGS: Shooting, Wrestling and Badminton followed more by students. They believe that India have best medal hopes performing and want to support them.

32

Performance of Indian Contingent in Particular Sport

Indian Performance
Shooting Boxing Batminton Wrestling

27%

26%

22%

25%

FINDINGS: Sport of Shooting that we got Bronze and Silver medal. Students have much more expectations from shooting because of 2004 & 2008 Olympics performance. They followed wrestling because World Champion Sushil Kumar, who won Wrestling World Cup.

33

Why This Game

Shooting
High Expectations Best performance in 2004 & 2008 Good Shooting History Best Performance in World Championship

14% 42% 31%

13%

FINDINGS: Being power packed performance in 2004 & 2008 Olympics. Many students have huge expectation from Indian Shooters especially Gagan Narang & Abhinav Bindra. They dont know who Vijay Kumar is. But now everyone knows him.

34

Boxing
Good Performance in 2008 Youth icons in boxing Performance in CWG & Asian Games

20%

24%

56%

FINDINGS: Vijender Singh became youth icon after winning Bronze Medal in 2008 Olympics. Thats why students have good expectation from him. Plus excellent performance in CWG games & Asian Games by Indian Boxing Tem raised expectation on high.

35

Badminton
Worlds Best Player Saina was in good form Performance in CWG & Asian Games Introduced new star Kashyap

23%

11% 18%

48%

FINDINGS: The Saina Nehwal a youth icon especially boys. She performed well in Asian games and CWG games. Students dont know who Kashyap is. But being lost in quarter final Kashyap is now very popular in India.

36

Wrestlings
Wrestlings
World Champion Sushil Kumar Performance in CWG & Asian Games Introduced new star Yogestwar Datt

18%

27%

55%

FINDINGS: Like Badminton new star Kashyap, wrestling introduced Yogeshwar Dutt who won Bronze medal in 2012 Olympics. Many of them have great expectation from World Champion Sushil Kumar as well.

37

Need to Focus on
Shooting Boxing Hockey Batminton Lawn Tennis

18%

30%

22% 20%

10%

FINDINGS: After the success of 2012 London Olympics many of the new comers want to make career in shooting and as per research, one third student saying government should focus on shooting more followed by Boxing and Badminton.

38

Data Representation and Analysis (Professional Shooters)

Sport Played Since Childhood

Cricket Football Badminton Shooting Lawn Tennis Others

4%

8%

15% 8% 5%

60%

FINDINGS: Finally Cricket is not dominating, still 15% shooters want to make career in cricket but accidentally they entered in shooting and now they represent India many tournaments.

39

Why Shooting?
Its Thrilling Attraction of Guns Good scope than other sports Good Shooting History Defence

5%

20%

40% 25%

10%

FINDINGS: More than one third of shooters selected shooting as a career because they have attraction of guns. Shooting is the only sport where India earned maximum number of medals. Being an individual sport, it has good scope than other sports.

40

Difficulties faced while joining of Shooting

Bad infrastucture of ranges Low level of Indian Production No much exposure from schools/college High cost of equiepments Financial Problems

5% 20% 50% 15% 10%

FINDINGS: Around half of the shooters not got much exposure from schools and colleges. Whenever they want practice they have to be registered with shooting clubs. 20% of shooters face financial problem because high cost of equipments.

41

Satisfaction of Shooting Ranges

Satisfaction of Ranges
Yes No

5%

95%

FINDINGS: Thats the very bad thing for the Indian Sport of Shooting that around all the shooter are not happy with the ranges provided by the government and state rifle associations. Those who are financial stable or got some sponsorship they join regional shooting clubs for practice. But for new comers its difficult to spend much more amount on training & coaching.

42

Changes need to be done

Provide some cash prizes national competition 8% Production of Indian Arms should be good 18% Rifle Associations started ranges in Schools 13% Sponsorship for weaker shooters 6% Proper Coaching Facility 7% New should know how to start shooting 11%

Ranges with full computarized facility 25%

SCATT Facility Should be provided 12%

FINDINGS: Every shooter wants ranges with full computerized facilities like ranges used in China & Germany. Government should take some initiative and provide funding towards these sport or at least pay the expenses incurred by them while competition.

43

Support of Government
Very Good Good Average 2% 3% Not Good

30%

65%

FINDINGS: Government is not very supportive towards the sport of shooting is not at all good. Many shooter pay their own money for practice, coaching. Some of the states like Maharashtra & Haryana provide some support after performing in certain competition. Shooter like Gagan Narang whos father sold his land for purchasing rifle which is costing around INR 150000.

44

Yearly cost of per Shooter

Total Cost
400000 350000 300000 250000 200000 150000 100000 50000 0 Training Ammunition Nutrition & Stay Range Hire & Maintenance Total Cost

FIDINGS: Around INR 72000 spend by Indian Shooter from their pocket. On training they pay more than other. Many time government conduct some camp except that all the training & coaching expenses paid by shooter only. We have some ranges which is used by shooter for practice but for that shooter need to pay maintenance charges per hour basis.

45

Abroad training cost per month

Total Cost
800000 700000 600000 500000 400000 300000 200000 100000 0 Coaching Ammunition Nutrition & Stay Range Hire & Maintenance Total Cost

FINDINGS: Only that shooter who got some sponsorship visit abroad for training and coaching which is costly for the every shooter. The cost which is given above is paid by shooter in a month. Shooters want to go abroad because of well infrastructure of ranges and facilities. 2008 Olympic Gold medalist Abhinav Bindra paid all the expenses from his pocket before 2008 Olympics and still he go to abroad for the training and coaching.

46

Any Sponsors Supports?

Sponsorship Support
Yes No

10%

90%

FINDINGS: Like Indian Cricket Team shooter not at all got any sponsorship from corporate or from government. Some of the top shooter who belongs to defense got some amount of sponsorship help but they not get any stipend for daily expenses.

47

Why Sponsorship Required?

Reduce Pressure Govt is not supportive Costly Equipements Competition Expenses

27%

30%

10%

33%

FINDINGS: Many shooters required sponsorship because government is not supportive. Shooting is the sport which required huge concentration and focus and for reducing pressure they required sponsorship or some helps from corporate sectors.

48

Expectations from PR agencies, Media

Expectation from PR & Media
Promote Shooting Sport Make aware problems to Corporates Make aware problems to Govt Helps in Sponsorship

19% 45% 14%

22%

FINDINGS: After 2012 Olympics performance many new comers want to make career in shooting for that they required support from PR agencies and media which help to promote these sport on a mass level and some professional shooters will get sponsorship.

49

Messages for Government & Private Sectors

Provide some cash prizes national competition 20% SCATT Facility Should be provided 8% Start coaching to beginners 20% Provide proper ranges 14% Other facility like medical, fitness, physio 13%

Provide ammunition on time 11%

Help during competition for expenses 14%

FINDINGS: Every shooter would like to give message government and rifle association that provide some coaching facilities for new comers which help them and they can also make career in the sport of shooting. While competition held within country many shooters travel a lot with the whole shooting kit and no one paid them any stipend or not make any provision for stay.

50

Questionnaire Students

1. Which sport are you following or playing? 2. Why this sport? 3. Since childhood, which sport you wanted to play but you could not? 4. What was the reason behind this? 5. Which international event you like most? 6. How often you seen London Olympics 2012 on TV? 7. In London Olympics 2012, which event you follow the most? 8. According to you, in Olympics 2012 which event that India performed well? 9. Why that game? 10.According to you, which are the top five sports where India ` to focus more? Except Cricket. needs

51

Questionnaire Shooters

1. Which sport you played since childhood? 2. Why did you choose shooting as a sport? 3. What are the difficulties you faced while joining this sport? 4. Are you satisfied with the current shooting facilities available in India? 5. If no then what are the changes need to be done? 6. Do you think the government is supportive towards this sport? 7. How much cost per shooter pay yearly? 8. How much monthly cost per shooter paid for abroad training? 9. Have you got any sponsorship? 10.According to you why sponsorship is required in shooting? 11.What are your expectations from PR agencies, Media? 12.Any messages for government or private sector?

52

Recommendations
Indian sport of Shooting is the only Indian sport which gives country most number of medals in all international competitions. After China, India is the only country which we have more number of shooters performed in all competition. As per ISSF (International Shooting Sport Federation) country like India will become best contingent in sport of shooting if government and state rifle association provide good facilities in that sport. The NRAI (National Rifle Association of India) should take following steps; NRAI should make some provision or introduce coaching for new comers which help them and they can also start career in shooting NRAI is the highest authority in Indian Shooting and all state rifle association work under this. So, with the help of this NRAI should start shooting ranges in particular states along with state rifle association for new comers Start Talent Hunt program in schools which help to indentified new comer from childhood only and government should provide good facility for those children who selected under Talent Hunt program. Under Talent Hunt program, educate children about the sport of shooting, ladders in shooting, benefits of shooting in real life etc which help teenagers to understand this sport better. Many schools want to support individual sport. So NRAI should utilize this opportunity and make shooting sport much popular like cricket. Government or NRAI should arranged better computerized facility which helps shooter to practice and learn new things. Proper coaching facility from experienced coaches should be provided by government. Ranges should be neat and clean, which is maintain by professionals. Proper targets, ammunition, SCATT should be available on time which help shooters to give consistent performance.

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 During the championship held within the country the shooters should get proper accommodation, transports and all other equipments related to the sport of shooting. If any shooter not get any sponsorship government should help them financially which help shooter to focus much more on training and which help to reduce pressure. Many shooter face problem while touring for tournament within the country and they could not make proper arrangement of stay, food, training. The NRAI should make smooth system of registration, training and accommodation. Must be provided some cash prizes in domestic competition which help to boost energy of shooters. Many times shooters could not get ammunition on time. Shooters give bribe to state officials to clear his ammunition process. SCATT simulator which help every shooter to improve his performance in 10M Rifle and Pistol event should be provide prior to the competition which helps every shooter who participating 10M event improve his performance. Some states in India like Maharashtra and Haryana has ranges with good computerized facility but 2/3 of the range is lying idle and they didnt even properly maintain. NRAI must take some initiative to maintain these ranges and utilize this for National Camp. All the process is difficult but if we implement it properly we will surely beat China in Rio 2016 Olympics.

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Bibliography
1. Gun for Glory Shooting Academy (Director & Assistant Coach, Indian Shooting Team) 2. Officials of Maharashtra Rifle Association 3. Officials of National Rifle Association of India 4. www.google.com 5. www.thenrai.com 6. www.indiashooting.com 7. www.gunforglory.in

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