Public Relations We design corporate and brand communication programmes keeping in mind our stakeholders, who are involved

in managing and orchestrating internal and external communications. A well thought-out communication programme involves dissemination of information by a wide range of stakeholders in an organisation, with the common goal of enhancing the companys ability to reach its goal. We not only develop and implement a strategy, but partner our clients in developing positioning messages. Companies also require a sophisticated marketing infrastructure to deliver uniform messaging across multiple channels. We deliver customised communication programmes for different audience groups through contract publishing, newsletters, websites, intranets, sales collateral, white papers, case studies and direct mails. Employee Communication It is imperative that while designing a cutting-edge communication programme one addresses a critical audience the Employees. It is only when we engage with employees will they be in sync with the goals of the company and strive to excel. Our employee engagement programme is designed to ensure that workers understand their role in achieving maximum client satisfaction. The tools that we use for engagement and information-sharing are: Townhall: Avian Media engages with the senior management of the company concerned to understand and develop speeches and presentations. We also suggest the format for internal communications. Offsite: Management-employee interface in an informal setting. This is a bonding tool which helps the management know its employees better and visa-versa. Websites: We design and write content for our clients' websites Newsletter: We produce our clients internal newsletters, by writing the content and designing the product. Crisis management Our communication programmes are also designed to protect one of the most critical components of a company its reputation built meticulously over the years. There are two stages that we follow: Pre-crisis and Post-crisis management. We bring a strong strategic perspective founded on experience, understanding and insight. Our team is equipped to handle each phase and protect your reputation. We develop the most effective responses to crisiss using our network of strategic counsellors, quickly assessing the situation and charting a course to minimise the reputational and business damage to the client, its brands and its operations.

Public Affairs We are a specialist communications consultancy that drives its reputation from delivering high quality Public Policy advocacy, government relations and strategic media relations Our Public Affairs team has expertise across government and industries in creating and delivering strategies that provide clients with a sustainable competitive advantage. Their vast network in private and public sectors enable them to deliver services for corporate clients across geographies and requirements, including government networking, advocacy, intelligence and advice on regulatory, procedural and legislative affairs. Depending on the work involved, we bring in current and ex-bureaucrats to deliver client goals. The deep understanding of business, politics and communications, helps us devise compelling solutions that go beyond traditional communication models. Our Expertise Stakeholder Mapping & Reputation Building To identify, engage, educate, inform and create awareness of issues which are of critical importance for reputation building among key stakeholders Enhancing Relations with Government Agencies Constructive engagement with government, bureaucrats, regulatory bodies, government departments and politicians (both at the Centre and states level) Monitoring, Research & Policy Analysis Providing intelligence reports, impact briefings, updates for industry and competitors, policy and regulatory environment, political developments Crisis & Issues Monitoring and Management To engage the key stakeholders for effective and efficient monitoring and management of issue and crisis. Strategic Business Alliances Engaging in strategic business alliances, collaborations and partnership for inclusive growth Strategic Media & Analyst Communication Collaborating with strategic media, analyst, think tanks, foundations and consumer communities.

Content Management and Media Planning We are aware of growing media complexities and the need for quality content. Hence, our content management and media planning service is led by former journalists and corporate communication specialists, who have over 40 years of experience in handling different sectors and understand todays complex media landscape. Our specialists add value and insight to our clients products, enhance our research and analysis expertise and identify ways to integrate newer content and media planning strategies into campaigns. Since todays business environment demand specialised knowledge of the media, our media planning cell exclusively focuses on the media developing and maintaining database of journalists and providing insights on media opportunity mapping. These insights and information enable our PR executives to provide clients with strategic media counsel and convert media opportunities into articles. As part of our content development service we prepare articles, speeches, press releases, newsletters and white papers for our clients. Our in-house team, comprising former senior journalists who have over 25 years in business journalism and public relations ensure sophisticated content, written in impeccable English, with all the relevant information presented in a lucid and comprehensible style. CSR and Sustainability We are integrator and the interface The CSR and sustainability practice at Avian acts as a collaborator for corporations and non- profit bodies, devising sustainable and scientific solutions based on globally-accepted guidelines. Supporting corporations to move away from pure philanthropy to sustainable corporate responsibility models Conducting feasibility studies to assess the business case Devise corporate social responsibility programs (which are linked to the business goals) having measurable impact on workplace, marketplace, community and customers Formulating protocols for ensuring transparency, diversity and inclusion at workplace Creating knowledge, capacity and engagement tool kits for beneficiaries Resource mobilisation - Inducting employees and engaging them in volunteering programs Creating cause related marketing strategies Monitoring and evaluation to assess the impact of the programme A capacity-building partner for non-profit bodies

Marketing communications campaigns that enable organisations to reach out to stakeholders Devising and implementing cause related media outreach and digital programmes Bridging the skill development gap through training Training on self sustenance before exiting the project The practice is led by a senior resource in the organisation who works with a social advisory board, comprising development consultants and NGOs having experience in diverse roles, ranging from monitoring & evaluation, capacity building, strategic corporate responsibility consulting, NGO investment promotion, building industry and trade relations. Our advisors guide us in building and implementing a successful CSR programme for you. Digital Media Digital PR is aggressively making its mark in India and becoming one of the most effective tools of change. As a PR agency, we understand its importance for our clients' growth. Avian Media has been providing digital media strategy and execution services for over half a decade to its clients in both domestic and international markets. We have a five-member team which handles our corporate, consumer, content public affairs and corporate social responsibility verticals. Excellent vocational education and constant upgrade of knowledge allow our digital team to remain up-to-date with changing algorithms of search engines and social media platforms, thus achieving desirable results in clients website promotions. We offer prompt and efficient, digital marketing services, including website designing, organic search engine optimization (SEO), content writing, Search engine-friendly designing, blog writing, social Media marketing (Facebook, Twitter, LinkedIN, YouTube, Flickr), forum and community participation and consulting. We also specialise in organising bloggers outreach programmes. This involves engaging with relevant news sites and influential bloggers. Research, Events and Advertising Research Avian Media has partnered with Majestic Market Research Support Services (MMRSS), a leading marketing research firm, to provide a combination of qualitative and quantitative research methodologies for understanding the depth and range of consumer attitudes and behaviour. In qualitative research, MRSS excels in executing all kinds of methodologies like focus group discussions, in-depth interviews, on-line depth interviews and focus groups, extended creativity groups, ethnographic approaches, dyad / triad conflict groups et. al.

In addition, MRSS customises quantitative research methodologies to suit clients research objectives, time constraints and quality deliverables with methodologies ranging from faceto-face interviews, CATI/ CAPI, CAVI/ SMS / PDA based eye tracking and perception analyser. Events We have a tie-up with Cranberry Brand Holdings for event conceptualisation, management or production opportunity including internal events like annual days, domestic or international MICE, team building off sites, dealer meets, product launches, large-scale concerts, ticketed events, sports events, televised events and awards functions. Cranberry has in-house capabilities in design, production, servicing and planning domains. It delivers both small and large format events. Cranberry undertakes exhibition and stall work as well. Advertising Avian Media has a tie-up with The Page, a boutique advertising agency for copy writing and designing advertisement layouts in all formats for different mediums. The agency also undertakes placing paid advertisements in regional, national and international mass media besides industry-specific trade journals.