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  • AXIS Bank Parent Company Axis Bank Limited Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

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    Janki Swami
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    Axis Bank is a large private sector bank in India that focuses on providing banking and financial services to middle income individuals, high net worth individuals, and corporations. It has a good reputation among urban populations and has experienced good growth. It offers a wide range of products and services and has made progress expanding into rural areas, particularly through agriculture loans. However, it has fewer branches than competitors and its brand is still associated with the UTI financial crisis. It sees opportunities in further rural expansion, international growth, and pursuing new banking licenses and markets left by foreign or competing banks. Its main competitors are SBI, PNB, and ICICI Bank.

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    Axis Bank is a large private sector bank in India that focuses on providing banking and financial services to middle income individuals, high net worth individuals, and corporations. It has a good reputation among urban populations and has experienced good growth. It offers a wide range of products and services and has made progress expanding into rural areas, particularly through agriculture loans. However, it has fewer branches than competitors and its brand is still associated with the UTI financial crisis. It sees opportunities in further rural expansion, international growth, and pursuing new banking licenses and markets left by foreign or competing banks. Its main competitors are SBI, PNB, and ICICI Bank.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    52 views1 page

    AXIS Bank Parent Company Axis Bank Limited Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

    Uploaded by

    Janki Swami
    Axis Bank is a large private sector bank in India that focuses on providing banking and financial services to middle income individuals, high net worth individuals, and corporations. It has a good reputation among urban populations and has experienced good growth. It offers a wide range of products and services and has made progress expanding into rural areas, particularly through agriculture loans. However, it has fewer branches than competitors and its brand is still associated with the UTI financial crisis. It sees opportunities in further rural expansion, international growth, and pursuing new banking licenses and markets left by foreign or competing banks. Its main competitors are SBI, PNB, and ICICI Bank.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    AXIS bank Parent Company Category Sector Tagline/ Slogan USP Axis Bank Limited Banking Banking, Financial

    Services Aapka solution One of the largest private sector financer in Indian agriculture STP Segment Target Group Positioning People and Enterprises in need of banking and financial services People from middle income group, HNIs, Corporates Bank that is with you when you are in need SWOT Analysis

    Strength Weakness Opportunity

    1. The bank has a good image among urban population 2. The bank is registering a good growth 3. A huge portfolio of product and services 4. Decent penetration in the rural areas 5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate 1. Lesser no. of branches compared to its competitors 2. Image of the bank still under the shadow of the UTI debacle 1. Expansion in rural areas 2. Going to foreign markets and exploring the new economies 1. New banking licenses issued by the Reserve Bank Of India 2. Foreign banks 3. Competitors Competition 1. SBI 2. Punjab National Bank 3. ICICI

    Threats

    Competitors

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