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Guide to Startup Chile Applications Jennifer Turliuk - jenn.turliuk@gmail.com The next round of Startup Chile applications is upon us.

For those of you that don't know about it, it is a program run by the Chilean government that gives you $40K in equity-free funding to go work on your startup in Chile for 6 months. It has been one of the best experiences of my life. Many people ask me for tips about how to get into Startup Chile, so I thought it would be most helpful to create a guide that includes tips and shares my entire application. I've provided it below. I hope it is helpful. Why now?
I would say that if you are considering ever applying to Startup Chile, you should apply for this round. The program has been said to be a three-year experiment and its already about two years, so time is running out. And with each round, it gets more and more competitive to get in. Dont worry about not having a cofounder or a web startupI know many people that got in who applied as sole founders (including myself) with ideas ranging from non-profits to physical goods. Even if you dont think you will get in, you should apply anywayas Wayne Gretzky said, you miss 100% of the shots you dont take. And I would recommend starting to prepare your application right now, especially with regards to the letter of recommendation. Judging Criteria Pay attention to the judging criteria and show how you demonstrate excellence in each area. Applicants are being judged on the following 3 criteria: 1) Human Capital (weight: 33%): quality of the talent and commitment of the founding team members. 2) Project (weight: 34%, composite): Strategy, differentiation, and innovation factors of the product/service purported. Product/Service (weight: 17%). Market (weight: 17%) 3) Environment (weight: 33%): Value of the founding teams networks for the Chilean entrepreneurship ecosystem. Here are some tips on how to meet/exceed each criteria: 1) Human capital:

Think of what makes you unique and convey it Get your name out there to the organizers (a few emails, tweets, twitcasts to them never hurt but dont be annoying)

2) Project:

It doesnt matter if youre not a consumer web facing startup BUT they are looking for the next billion dollar company Ensure that your business has an international focus or will at some point (e.g. not just wine in Paris) Ideally show some history of past successful execution on your idea (or some iteration of it) when I applied with Founder2Founder, Id already run my first launchpad program with top

Canadian CEOs and a fair amount of press, quit my job, and was looking to take it to the next level 3) Networks:

Demonstrate how you are going to connect them to Chile and use them to help bolster Chiles economy Talk about what you will do while in Chile to help improve the entrepreneurial ecosystem (the mission of the program), ideally with regards to connecting your networks to Chile

Other Parts of the Application You should focus on blowing them away on every aspect of the application. For the video and executive summary, demonstrate your excitement and consider using Guy Kawasakis pitch format. For your letter of recommendation, they mention that it is critical to get the "best one possible" from a significant player in your industry that knows your educational backgroundI asked my university professors that were CEOs of major companies. Help your references by sending them all the relevant information regarding the program, requirements for the letter of recommendation, judging criteria, and how you meet the criteria (e.g. your bio, executive summary, and descriptions of your networks). Most of all, have confidence: as I say in my career coaching, if you think with all your heart that you will get something, you will. Good luck with your application and I hope to see you in Chile!

Jennifer Turliuk SUP Chile Application *note that the questions for my round of application were slightly different but this will help you get a general sense of the stage the company was at, how I structured the answers, etc. CV: I used a version of my CV very similar to whats in APPENDIX 1 Letters of Recommendation: I got letters of recommendation from my former marketing and accounting professors. I used the format in APPENDIX 2 to request the references. Pitch: describe your company in one sentence Founder2Founder is an exclusive membership organization for the worlds top young entrepreneurs that connects young founders with prominent entrepreneurs, CEOs and investors through its mastermind programs, group trips, and conferences. Describe your company in 140 characters: Founder2Founder is an exclusive membership organization that connects the worlds top young entrepreneurs with prominent CEOs and investors Company: Founder2Founder is an exclusive membership organization for the worlds top young entrepreneurs, with the aim of fostering youth entrepreneurship and connecting the worlds top change makers. It connects young founders with prominent entrepreneurs, CEOs

and investors through its mastermind programs, group trips, and conferences. An online component allows past and present F2F participants to connect with each other at any time to collaborate, brainstorm and gain feedback, contacts and answers to their questions. Speakers have included millionaires and CEOs of Claymore Investments, Terracycle, Somerset Entertainment, Bluecat Networks, and the matchmaker behind Lady Gagas celebrity endorsement deal with Polaroid Corp. The Founding team: What skill set does each team member bring to the project? (200 word limit) Jennifers key skills are networking, connecting, leadership, ideation, creativity, strategy, biz dev, sales, and marketing. Most recently, she was one of the top 6 finalists out of hundreds in a competition to job shadow Dave McClure of 500 Startups, and was invited to join MaiTai, an exclusive gathering of the top kiteboarders and entrepreneurs in the world. Previously, she worked in marketing for Procter & Gamble and Queen's University, led Canada's largest international undergraduate business plan competition (the Queen's Entrepreneurs' Competition), and developed a concept for a wireless internet startup in Australia that led her to place second in international business plan competitions in Canada (winning $6000) and Brazil (an MBA competition called the Latin MOOT Corp Competition while she was in undergrad), and be written up in the New York Times. She has a knack for connecting with the top players in entrepreneurship in new environments and connecting them with entrepreneurs, e.g. when she went to Silicon Valley for 3 weeks and established relationships with founders of Twitter, major VCs (e.g. Dave McClure and Bill Tai), and prominent incubators (e.g. 500 Startups). She is also a DJ (DJ Turly) and has DJ'd at many events and nightclubs including for Red Bull and one of the top ten black tie events in the world (according to David Letterman). She holds a Bachelor of Commerce from Queen's University (Canada's top business school). In her spare time, she enjoys kiteboarding and salsa dancing. She traveled to 5 continents in 2010. Video Pitch: Please upload an online video pitch. http://www.youtube.com/watch?v=d6ot760XTg0 Executive Summary: see APPENDIX 3 How long have you been working full-time on this project? 0-6 months Who is your customer?: The target customer base for Founder2Founder is young entrepreneurs across all industries who have launched businesses and are making revenue. They want connections, notoriety and advice on their businesses. There is a higher demand than supply for exclusive entrepreneurial support programs such as 500 Startups and YCombinator, which is harder to get into than Harvard. Programs like the Young Presidents Organization and Entrepreneurs Organization have 18,000 and 8,000 members respectively (but mainly older entrepreneurs). More and more young people are choosing entrepreneurship today. F2F will capitalize on this with exclusive events and famous speakers that entrepreneurs want to access. Value Propositions: The key competitor to Founder2Founder is [redacted], which has few members, is mainly based in the States, and is not exclusively targeting entrepreneurs. Others like YPO and EO are targeted to older entrepreneurs. F2Fs competitive advantages are our global networks, knack for establishing relationships with top CEOs and investors, and provision of exclusive, intimate environments (e.g. groups of 10 rather than conference-

like settings) for young entrepreneurs to connect with like-minded individuals and the famous CEOs/investors they admire most. Theyll get deep connections with notable people, answers to tough questions, and an honor they can broadcast to networks. Customer Relationships: I will segment customers based on ages and stages in entrepreneurship, and provide each with different speakers, experiences and price points to attract them. There will be different levels of membership for wantrepreneurs that are very new to entrepreneurship, newly successful young entrepreneurs, more experienced entrepreneurs, and notable/famous members. Members of each level will have a hand in mentoring and speaking to the level below them, and ideally people will cycle through the levels all the way to the top (paying more at each successive membership stage). Customers will also be segmented by their geographic location into chapters e.g. F2FxToronto. Cost Structure: The cost structure is value-driven, with quality of speakers and experience determining the pricing. Each membership level will have a different price, and attendance at events will require additional fees. Sponsorship will come from companies that want to establish early loyalty with young entrepreneurs (e.g. law/accounting firms) and brands that want their products broadcasted by the biggest social media influencers on the planet. As this is an initiative supporting entrepreneurs, there are a number of grants that F2F qualifies for. The main costs will be venues, the online experience, and food (most speakers weve talked to will speak for free). What is your action plan while in the program? 1. Do market research to determine what kinds of speakers and experiences young entrepreneurs want and how much they are willing to pay, and use this to plan the next events for Founder2Founder. 2. Get famous entrepreneurs, CEOs and investors on board as speakers for future events so that I can use their names and bios to attract members and sponsorship. 3. Plan and activate a mystery campaign that profiles these people and says you can meet them, with a call to action of following @founder2founder on Twitter and providing your email address on a landing page that I will create using the viral service Launchrock. 4. Begin soliciting sponsorship by leveraging my rolodex of the names and contact info for major companies that are interested in sponsoring initiatives that support entrepreneurship. I will also apply for grants from Canada and beyond. 5. Leverage local talent to get a better website developed than the one I currently have, to use once the mystery campaign is over and Founder2Founder is officially launched. 6. Execute my first few events while in Chile, making sure to attract some noteworthy/famous people to the country and Startup Chile and connect them with local entrepreneurs. Why are you applying to Startup Chile?: I am applying to Startup Chile for the opportunity to work alongside like-minded entrepreneurs from around the globe, as well as the access to learning, mentorship and capital. I am very interested in experiencing entrepreneurship firsthand in a different culture and learning how Startup Chile and other entrepreneurial support systems operate in this environment and have made it into an entrepreneurial hub. For all these reasons, I see Startup Chile as a launchpad for helping me get my business off the ground successfully. I look forward to the energy, atmosphere and help Startup Chile provides. Where do you see your company at the end of the 24-week program?: I see my company as follows launched after the program: Folks like Dave McClure, Richard Branson,

Lady Gaga and Justin Bieber have committed to speak at Founder2Founder events. I have an advisory board of people like Linda Rottenberg (CEO of Endeavor Global) and sponsorship from major corporations like Google and Ernst & Young. Its in major newspapers and blogs worldwide. There are 10,000 people on the mailing list and 1,000 that have been selected as members and paid. Ive determined an expansion/franchise model that I can use for the people whove asked me about running F2F in their cities. What will you contribute to the Chilean entrepreneurial environment?: I will contribute to the Chilean entrepreneurial environment by organizing local Founder2Founder events, presentations, workshops and classes. I will connect my entrepreneurial network with Chilean entrepreneurs, attend local events, share my experience with entrepreneurship in North America, and communicate opportunities that I know of (e.g. international business plan competitions) to Chilean entrepreneurs. I also plan to hire Chileans (e.g. for web development), which will allow them to learn about operating a startup and then go on to launch their own afterwards. How will you link your networks to Chile? And vice versa: I would inform my networks about my Startup Chile experience and introduce Chileans to them: -Co-Chair of Canada's largest international undergraduate business plan competition, the Queen's Entrepreneurs' Competition - formed partnerships with Dragon's Den TV show, national media, and prominent entrepreneurs and CEOs -Founded Founder2Founder, a launchpad program bringing together Canada's top young entrepreneurs, speakers, and investors. -Former Leader for Impact, Canada's largest youth-run entrepreneurship organization. -Selected to join MaiTai, an exclusive gathering of kiteboarding entrepreneurs and investors -One of six finalists from hundreds to job shadow Dave McClure of 500 Startups (now part of community there)


APPENDIX 1: CV

Jennifer Turliuk
Email: jenn.turliuk@gmail.com Website: http://www.jenniferturliuk.com AWARDS AND ACCOMPLISHMENTS Selected as one of 80 students from 3150 applicants for Singularity University (based at NASA) Forbes Article "How I Figured Out What to Do With My Life" received over 200K views, was on the Forbes Most Read and Top Trending Stories lists for over a week, was featured on Linkedin Today, and was reprinted in New York's daily morning newspapers by Vault. Selected for Startup Chile incubator program in Santiago, Chile, which offers $40K in equityfree funding. Selected to meet with Canadian Prime Minister Stephen Harper and be featured in Harvard Business Review case about Start-Up Chile. Selected as one of top 6 finalists from hundreds to job shadow Dave McClure of 500 Startups 2nd place in Latin MOOT Corp Competition, Brazil (international business plan competition for MBA students) while an undergraduate student. Featured in the New York Times. Invited to join MaiTai, an exclusive gathering of kiteboarding entrepreneurs and investors (run by Bill Tai, VC at Charles River Ventures)

Selected to participate in panel discussion with Peter Thiel (Founder of Paypal) Created first website, which was featured in a major childrens magazine, at age 11 Recipient of Bronze, Silver, and Gold Duke of Edinburgh Awards (2004-2006). Presented with Gold Award by Prince Edward, Earl of Wessex

EDUCATION Graduate Studies Program, Singularity University (2012) NASA Ames, California A 10-week interdisciplinary program started by the founders of Google for top students and entrepreneurial leaders worldwide, aimed at solving some of our most pressing challenges. Learned about the most cutting edge technologies and how to use them to change the world. Mission: to positively impact 1B+ people within the next 10 years. Faculty from around the world included Vinod Khosla, Jean-Michel Cousteau, the Chair of the Board of Kiva, etc. Field trips to backstage NASA, IDEO, etc. Selected as one of 80 students (representing 36 countries) from 3150 applicants worldwide; awarded full scholarships. Won Android app challenge ($2000 funding) for water app idea. Startup Shadow Project (2011) Silicon Valley, California Created self-education program that involved shadowing at various startups and companies for 1-5 days each, including Launchrock, Dojo, Causes, Kiva, and Ashoka. Performed various tasks including marketing, customer service, sales, design, and strategy. Interviewed founders of startups such as Foursquare, Airbnb, Square, Kiip, Getaround, etc. Bachelor of Commerce (Honors), Queens University (2006-2010) Kingston, Ontario Graduated with honors and in first class with average above 80 Concentrations: Marketing and Management. Queens Option: Psychology Consulted to major companies as part of classes and competitions: Cara Network, Beaver Buzz Energy, Yellow Bike Action (local non-profit), Make-a-Wish Foundation (national nonprofit), Kraft Canada and Nexen Inc. Independent study course on Marketing to Millennials with Ken Wong (marketing professor and member of Canadian Marketing Hall of Fame). Selected to present findings at undergraduate research conference (Inquiry@Queens). Co-wrote article with Ken Wong entitled How Millennials Think About Choosing a Drug Store, Teva Online for Business International Exchange at University of Western Australia (Feb-Jun 09) In-course awards: D.I. McLeod Deans List Scholarship, Thomas Nugent Memorial Award (for entrepreneurial endeavors and strong academic achievement), Case Presentation Award at 2006 Queens University Corporate Social Responsibility Weekend, and 3rd place Marketing Case Award at 2007 Queens Business Competition Entrance awards: Queens University Academic Entrance Scholarship, Millennium Excellence Award, Wendys Classic Achiever Scholarship, Max Rotman Humanitarian Youth Award Selected to represent university at Advancing Canadian Entrepreneurship Exposition and Students in Free Enterprise Entrepreneurship Challenge EMPLOYMENT EXPERIENCE Koru Consulting International Founder & CEO (2012-Present): Provided marketing consulting services to Tech Wildcatters (one of the top 10 incubators in the world according to Forbes) and career coaching to countless clients, helping them get jobs at Google, P&G, Kelson, and more. Write for Forbes, Venturebeat, Techvibes, Women 2.0, and more. Invited to do speech to Junior Achievement students at Deloitte Founder2Founder Toronto, Ontario Founder and President (2011-Present): Formerly called the Young Entrepreneurs' Club, Founder2Founder fosters entrepreneurship through educational programs Since the pilot program in summer 2011, the 10 participants have added 25 jobs to the Canadian economy and been featured on Rogers TV, CTV, BNN, Breakfast Television,

ITBusiness.ca, CVCAs blog, and Techvibes. One was named one of Torontos hottest young entrepreneurs by the Globe & Mail and recently sold his first franchise. Speakers included the CEOs of Claymore Investments, Terracycle, Somerset Entertainment, Bluecat Networks, and Buytopia. Investors at pitch day included Blackberry Partners Fund, Rogers Ventures, Ryerson Angel Network, Maple Leaf Angels, and Grassfed Capital Founder2Founder was accepted to the Startup Chile program, which provides $40,000 in equity-free capital and 6 months working in Santiago, Chile. Offered unique programming classes to local entrepreneurs and students. Selected to be featured on the Next Web and in a Harvard Business Review case about Start-up Chile, give a speech to Stanford MBA students, and meet with the Canadian Prime Minister Stephen Harper.

DJ Turly Greater Toronto Area and Kingston, Ontario DJ Turly (Part-time 2007-Present): DJ for Redbull, Moosehead, nightclubs, events and one of the top ten black tie events in world (according to David Letterman). Headlined gigs as international DJ at some of the biggest nightclubs in Chile. Procter & Gamble Toronto, Ontario Assistant Brand Manager, Tide (2010-2011): Led the strategy and vision for the Canadian launch of Tide Pods, the biggest innovation on P&G Canada's biggest brand in 27 years. Developed breakthrough marketing, PR and shopper marketing plans to support the launch and led the multi-functional team to develop the business model (sizing, pricing, margin, promotion) Led the development and execution of a holistic marketing plan for Tide Powder compaction including key visual, TV, iMedia, and in-store materials. Developed a Canadian-specific claim and in-store plan Led the digital strategy for all of the Fabric Care brands, including the creation of the 11/12 Digital Action Plan and new tracking processes. Increased number of Canadian Facebook fans on Tide fanpage by 246% Issued monthly share analysis reports, contributed to overall Tide strategy, owned budget for programs and identified savings Selected by Associate Marketing Director as 1 of 4 members of the Creativity Network, a new taskforce that develops frameworks and recommendations for enhancing creativity in the organization Selected by Associate Marketing Director from 15 ABM College returnees to share learnings and recommendations from ABM College with senior leaders Shopper Marketing Intern, Loblaws Team (Summer 2008): Managed Tide insert that was mailed to 6.5M households, in-store Iams event with $80,000 budget. Created shopper marketing payout tool that was elevated to management and other teams. Department of Marketing & Communications, Queens University Kingston, Ontario Special Projects Assistant (Part-time during school year, 2007-2009): Invented Marketing Process document for new/existing clients, initiated and executed undergraduate Student Video Contest that was later adapted by the Grad Studies department Marketing Assistant (Summer 2007): Project manager on publications such as newsletters, brochures, postcards and handbooks. Revitalized major mailer Learned to use desktop publishing (QUARK) and project management software. Responsible for copywriting, editing, market research, photoshoots LEADERSHIP EXPERIENCE Queens Entrepreneurs Competition, Queens University Kingston, Ontario Co-Chair (2008-2009): Led 16-member executive committee of Canadas largest international undergraduate business plan competition with $25,000 in cash prizes. Personally secured $42,070 of sponsorship, repeated in-kind media sponsorship from National Post, a partnership with CBCs the Dragons Den TV show, and a dragon from the show named Brett Wilson as a keynote speaker. Implemented an elevator pitch competition. Judge Coordinator (2007-2008): Researched and secured 30 entrepreneurial CEOs and business leaders as final round judges, including Bryan Pearson (founder of Air Miles), Grant Rasmussen (CEO of UBS), Dan Rees (VP at Scotia Capital)

Publications Coordinator (2006-2007): Helped create advertisements, delegate handbooks and signage for competition. Secured $18,000 of in-kind media sponsorship from National Post Queens Commerce Outreach, Queens University Kingston, Ontario Co-Chair (2007-2008): Revitalized committee and created awareness among students through new marketing strategy, website, volunteer opportunities, and outreach trip to Cambodia. Executed fundraisers including Night of a Thousand Dinners for Canadian Landmine Foundations, Valentines Day rose sale for Heart and Stroke Foundation, Masquerade Ball for the Easter Seals foundation, and a curling event for the Cambodia trip Organized group volunteer trips for Junior Achievement, the Kingston Santa Clause Parade, and the Canadian National Institute for the Blind Crocus Sale Marketing Assistant (2006-2007): Created successful advertising campaigns for events and organized rose sale for Heart and Stroke Foundation INTERESTS Public speaking Avid kiteboarder, windsurfer and skier Salsa and tango dancer (teach, perform and do social dancing) Travel have traveled extensively over the past few years, including to 5 continents in 2010 Creative writing and photography, Interviewing music artists (e.g. The Cliks, Econoline Crush, Serena Ryder, and Everlea) Former provincial field hockey player

APPENDIX 2: Reference Letter Request Dear [redacted], I have a major favour to ask of you. As you know, I recently quit P&G to pursue entrepreneurship full-time. I am now applying to a program called Startup Chile that gives you $40K to go to Chile and work on your business idea for 6 months. One of the components of the application is a letter of recommendation, and they mention that it is critical to get the "best one possible" from a significant player in your industry that knows your educational background. I immediately thought of you. I was wondering if you would be willing to write one for me over the next few days. This is a bit last minute - the applications are due this Thursday, so I would be hoping to get it from you by this Wednesday. Please let me know ASAP if this would be possible - I will ask a few other people to act as back-ups in case this is not possible for you. If it is possible, I have included all the relevant information below regarding the program, letter of recommendation, criteria, and how I meet the criteria. I really appreciate it. Jenn -Start-Up Chile "is a groundbreaking initiative created by the Chilean Government that seeks to attract high potential, globally oriented startups to bootstrap their businesses for 6 months using Chile as a platform providing them with equity-free seed capital of USD$40,000 and a 1-year work visa. The long-term goal of the program is to convert Chile into the innovation and entrepreneurship hub of Latin America by utilizing the networks that the participating entrepreneurs will inject into the country. " Letter of recommendation: "We suggest sending letters of recommendation from:

investors, professors, business mentors, Start-Up Chile participant / alumni, significant player in your industry, and/or a member of the Start-Up Chile advocates who are familiar with either your educational background, or your business model." Applicants are being judged on the following 3 criteria: 1. Human Capital (weight: 33%): quality of the talent and commitment of the founding team members 2. Project (weight: 34% composite): Strategy, differentiation, and innovation factors of the product/service purported - Product/Service (weight: 17%) - Market (weight: 17%) 3. Environment (weight: 33%): Value of the founding teams networks for the Chilean entrepreneurship ecosystem. How I meet the criteria: 1. Bio: Jennifer Turliuk is the Founder and President of the Young Entrepreneurs' Club, a 10week launchpad program for young Canadian entrepreneurs. Most recently, she was one of the top 6 finalists out of hundreds in a competition to job shadow Dave McClure of 500 Startups, and was invited to join MaiTai, an exclusive gathering of kiteboarding entrepreneurs and investors. Previously, she worked in marketing for Procter & Gamble and Queen's University, led Canada's largest international undergraduate business plan competition (the Queen's Entrepreneurs' Competition), and developed a concept for a wireless internet startup in Australia that led her to place second in international business plan competitions in Canada (winning $6000) and Brazil (an MBA competition called the Latin MOOT Corp Competition while she was in undergrad), and be written up in the New York Times. She is also a DJ (DJ Turly) and has DJ'd at many events and nightclubs including for Red Bull and one of the top ten black tie events in the world (according to David Letterman). She holds a Bachelor of Commerce from Queen's University (Canada's top business school). In her spare time, she enjoys kiteboarding and salsa dancing. [I have also attached my resume and you can find more at http://www.jenniferturliuk.com] I plan to commit to this startup full-time during and after the program. I am applying to Startup Chile for the opportunity to work alongside like-minded entrepreneurs from around the globe. I am also applying for the access to learning, mentorship and capital. I am very interested in experiencing entrepreneurship first-hand in a different culture from my own, and learning how an accelerator program operates in this environment (as I hope to open my own one day). For all these reasons, I see Startup Chile as a launchpad for helping me get my business off the ground successfully. I look forward to the energy, atmosphere and help that Startup Chile provides. 2. See my attached executive summary. My project is basically a spinoff of the Founder2Founder (the program I am running now - www.founder2founder.org), where mastermind events/programs can be formed for entrepreneurs at all levels using a matching system. 3. I would inform my networks about my Startup Chile experience and introduce Chileans to them. Networks: -Co-Chair of Canada's largest international undergraduate business plan competition, the Queen's Entrepreneurs' Competition - formed partnerships with Dragon's Den TV show, national media, and prominent entrepreneurs and CEOs -Founded the Young Entrepreneurs' Club, a launchpad program bringing together Canada's top young entrepreneurs, speakers, and investors.

-Former Leader for Impact, Canada's largest youth-run entrepreneurship organization. -Selected to join MaiTai, an exclusive gathering of kiteboarding entrepreneurs and investors -One of top six finalists from hundreds to job shadow Dave McClure of 500 Startups (now part of community there) APPENDIX 3: Founder2Founder is an exclusive membership organization for the worlds top young entrepreneurs, with the aim of fostering entrepreneurship and connecting the worlds change makers. Speakers have included millionaires and CEOs of Claymore Investments, Terracycle, Somerset Entertainment, Bluecat Networks, and the matchmaker behind Lady Gagas celebrity endorsement deal with Polaroid Corp. Problem: Young entrepreneurs want connections, notoriety and advice. Yet there is a higher demand than supply for exclusive entrepreneurial support programs such as 500 Startups and YCombinator, which is harder to get into than Harvard. A Founder2Founder pilot program was run in Toronto with 10 young entrepreneurs and 10 speakers, and had excellent feedback: "Great opportunity to meet other entrepreneursthis is essentially a fraternity of entrepreneurs - now have 10+ of the most valuable contacts I possess." Solution: F2F connects young founders with prominent entrepreneurs, CEOs and investors through exclusive mastermind programs, group trips, and conferences. An online component allows past and present participants to connect with each other at any time to collaborate, brainstorm and gain feedback, contacts and answers to questions. Market: Programs like the Young Presidents Organization and Entrepreneurs Organization have 18,000 and 8,000 members respectively (mainly older entrepreneurs) paying thousands of dollars a year for membership. The key competitor to F2F is [redacted], which has members, is mainly based in the USA, and is not targeting just entrepreneurs. Competitive Advantages: F2Fs competitive advantages are our networks, knack for establishing relationships with top CEOs and investors, and provision of exclusive, intimate environments (e.g. groups of 10 rather than conference-like settings) for young entrepreneurs to connect with likeminded individuals and the famous CEOs/investors they admire most. Theyll get deep connections with notable people, answers to tough questions, and an honor they can broadcast to networks. Business Model: Each membership level will have a different price, and attendance at events will require additional fees. Sponsorship will come from companies that want to establish early loyalty with young entrepreneurs (e.g. law/accounting firms) and brands that want their products broadcasted by the biggest social media influencers on the planet. As this is an initiative supporting entrepreneurs, there are a number of grants that F2F qualifies for. The main costs will be venues, the online experience, and food (most speakers we talked to will speak for free). Team: Jennifer Turliuk is uniquely qualified to make F2F a success due to her contacts and experience from running Canadas largest undergraduate international business plan competition, the Queens Entrepreneurs Competition. Before starting F2F, she did marketing for Procter & Gambles biggest brand, Tide. She is incredibly well-connected and passionate about supporting young entrepreneurs. She was recently invited to join MaiTai, an exclusive gathering of kiteboarding entrepreneurs and investors.

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