17th October 2012 Mr.

Loganathan The Managing Director ISM University of Skills Bangalore Dear Sir, Further to the discussions we had with you regarding offering our services on Reputation Management & Digital Marketing for your company to create Value, deleting all the negative comments & Awareness, Lead generation etc, we have pleasure in offering the following. Objective: The objective of the campaign is to create Positive brand awareness as well as to generate continuous flow of walk-ins (leads) for the companys educational offerings. The campaign will help the company to reach out to nearly 2.5 to 3 crore people via internet over a period of next 12 months. The average daily unique calls of interested customers will be between 10- 100 calls. Methodology: The campaign will be using Digital Marketing strategies for achieving the desired results. Time frame: The campaign will be for a period of 1 Year from the date of acceptance from you. What we offer:

1. Email Marketing campaign: 10 Lakh Emails

10 Lakh Emails to your Target market i.e., Students- Engineering and Technical, IT professionals in Bangalore. The objective of this campaign is to generate enquiries as well as to announce the company and the courses. The campaign will be for a period of three months and will send around 10 lakh emails per month. We will be providing the data base of the targeted markets.

2. Video Marketing campaign: 100 videos

100 Videos will be created (Master content has to be given by you) with different titles and keywords which will reach out to on an average 100 to 10,000 video view per video. The videos will have your project as well as contact details thus any viewer interested in

Inttco Digital No: 1278, 25th main, Jayanagar 9th Block, Bangalore- 560 069 Email: info@inttco.com, web: www.inttco.com Contact: 9986392989/8892634229

the project will contact you directly. Once uploaded to the directories, the videos will be available 24/7. These videos will be highly optimized for search engines. The Video Marketing will help to create a presence in the Digital world which will enhance the companys effort towards brand creation and lead generation.

3. Video Submission Service: 100 Nos

The highly optimized 100 Video will be submitted to 100 Video Site like Youtube, Metacafe and Daily Motion Etc. The objective is to achieve maximum exposure to the projects and create brand awareness.

4. New website: 5 Nos

Website Multiplication/ Cloning: 5 Websites will be created with SEO optimized content and with highly optimized keywords to generate around 300- 400 visitors daily in every site. These websites will be linked to your master website or this will be used for generating leads. For example, websites like ISM.ind.in, ISMU.in, www.SkillUniverse.in, www.ITSkills.info, www. embeddedtraining.info , www.EmbeddedSkill.in etc, where in those people looking for training courses in your related services will be visiting these sites and in all the above sites we will be creating in the first page all information about your company, course details etc. These websites will appear in the searches in Google and all other web directories thus enhancing more brand visibility.

5. Local Business & Traffic Boosting: 3000 Ads

3000 SEO Optimized classified Ads reach out to 1 to 5 visits per ad per day so 10000 to 30000 unique views per day for 100 Days. This strategy helps to get the required strong local presence in the Educational market..

6. Promotion through Presentation Marketing: 10 nos

Company presentation in PPT will be created and submitted to 20 different sites including LinkedIn, Google+, Slide Share etc. This again helps to create awareness about who you are and what you offer.

7. Local Search Optimization: Google Page Rank 1

Local Search optimization helps to achieve Page Rank 1 in Google. This creates an opportunity to achieve higher lead generation and conversion.

8. Directory Submission Service: 1000 Nos

Your website will be submitted to 1000 niche Directories across region. The objective of this task is to get better visibility as well as Alexa ranking.

Inttco Digital No: 1278, 25th main, Jayanagar 9th Block, Bangalore- 560 069 Email: info@inttco.com, web: www.inttco.com Contact: 9986392989/8892634229

9. Featured Listing Program in 10 Key Websites

10. Contact Form Marketing: 10,000 Nos

10000 Contact Forms in Blogs, Articles, Forums to reach out Target Market. This generates leads and that can be converted in to clients.

11. Q & A Integration (Google Keyword Content Rich): 1000 Nos

1000 Q&A on real job opportunities in Bangalore, what is embedded technologies, how it can benefit your career etc, this helps to get more visibility through Google searches.

12. SEO content rich article: 100 Nos

These articles will be published in various online magazines related to your field as well as uploaded to various Article Directories. These articles will be converted as E-Books
and can be downloaded by interested customers. It is again a strategy to capture the leads.

13. Search Visibility Optimization: 15000 Results

This strategy is for brand visibility.

14. Facebook / Twitter/ Google + Online Promotion: 10000 Facebook Likes

This will help you to reach out to the targeted audience with different campaigns.

15. Keyword Optimization: 2000 Keywords all relating to your target market.
Top keywords will be used for promotions to generate more leads through search engines.

16. Reputation Management/ Positive Brand creation:

Inttco Digital will manage all the comments and post positive reviews for a period of Three/Six months to create a positive brand creation of your institute through various forums and social network sites. This will enhance your Institutes brand and will positively help to attract students for your course. Inttco Digital will also remove the negative comments posted in the forums if it is deliberately targeted to tarnish the image of the Institute. All care will be taken to manage the comments in such a way that, it will boost the image of the Institute.

Inttco Digital No: 1278, 25th main, Jayanagar 9th Block, Bangalore- 560 069 Email: info@inttco.com, web: www.inttco.com Contact: 9986392989/8892634229

Our fee: Option No: 1: Full 17 Business Development Service End to End Solution : Rs.2, 00,000 (Rupees Two Lakh only) for a period of 1 year, Rs.1 lakh payable up on signing the contract and the balance in two installments of Rs.50,000 each during the next two months. Option No: 2

Reputation Management/ Positive Brand creation

Rs 1,00,000 ( Rupees Three Lakh Fifty thousand only) for a period of 1 year, Rs.50000 payable up on signing the contract and the balance in fiveinstallments of Rs.50,000. Here we will remove all the negative comments and monitor and control this for next 12 months. We trust the above Digital Marketing offerings from our end will ensure your company a firm footing in the DIGITAL WORLD, resulting in to more success for your company in the days to come.

Thanks and regards,

Team Inttco Digital

Inttco Digital No: 1278, 25th main, Jayanagar 9th Block, Bangalore- 560 069 Email: info@inttco.com, web: www.inttco.com Contact: 9986392989/8892634229